 Hey, what's up? Welcome back to the channel. Now if you're brand new to our channel here, make sure hit that subscribe button Comment below if you have any questions. We have a ton of videos on the channel This is for you if you are a business owner who's within Personal training or you do private training within sports private or group training cancer clinics We serve a lot of different coaches right now And I want to make sure that you stay updated with the content we put out now today, I'm gonna tell you a story and I'll never forget this because I've I've told this to other people when I when I meet them in person about How this has impacted me, but this was probably five six years ago I Was with a coach that I really respected and I was having lunch with them and he was kind of like a mentor to me And we were sitting there talking and he was like He's telling me about how his business was going He started his business way before mine I mean, he'd been doing his business for over 20 years at that point and I wanted to ask him a lot of questions about you know How he got started how he stayed in business for that long because that's It's a really long time. You have to be really good at what you do to be in business for over two decades Most people who are in business Fold after the first couple months or fold within the first year. So he was someone who I really respected someone who I really Learned from and I asked him. I was like, you know When you got started, how did you dial in who you wanted to work with and he was like I couldn't I Had to work with a lot of different clients to understand my sweet spot of who's the perfect plan and That made me think because it was the same way I started I didn't when I started my my training business I used to train kids every single age group. I remember one day I had I Had like a four-year-old kid that I was training and then I had a 22 year old college player that I was training and then I had an adult that Was like 30 years old that I was training and then I had all you know ages in between there and I was just training whoever and A lot of people when they start their business, that's what they do they don't know who they want to train and I will tell you the only way to find out is by getting experience and Understanding who it is that you want to train and I told myself through very beginning I was like I only want to train guys that are between age like 14 18 They want to go play college soccer and I quickly realized that was not gonna be a good market for me and That shifted towards training girls most the kids I train our girls that are now they're anywhere between like middle school and high school and While we were sitting down though when he told me that He was like you know, but once I figured out who I wanted to train. He was like I knew exactly what my client snubbed like I started laughing he said that And he was like, you know, I know exactly the the car that their parents were gonna drive I knew the the school districts that the parents lived in I knew Everything about them and he told me he goes I could write a book about what my clients dress like and I remember he told me that I was like man. I don't know enough about my clients and That was after I've been in business for already like five years at that point That made me really dig deep and understand who do I want to work with? Where are they? What characteristics they have? What do they think about how do they view paying per month is that a luxury item or is that an investment like what? what is it and It got me to really understand the process of you know what I wasn't going deep enough yet With who I wanted to train and then I started to dial that in more and more and more And I remember like after six months after I spoke with him I felt like I could write a book about what my clients smell like what they dress like and I wanted to know that So deep to the point where when I stepped on to a phone call I was very confident speaking the same language as them and that's the thing is If you're talking to a parent for example, you're talking to a parent who has a kid who's 14 years old and they go to a certain school They live in a certain part of town you are going to talk to them different than talking to a parent who has a four-year-old child That has zero experience that doesn't live in the same part of town that doesn't need the same help as the 14-year-old does Okay, so this is why when you position yourself and you understand exactly who it is you want to work with Then it's a lot easier to close clients because you're talking to the same type of person over and over and over and It's easier to close those clients Because you know more about them and you know exactly what their kids struggle with That's different than going into a conversation without knowing everything that you need to know And I promise you that one little lunch that I had with that guy that one lunch Changed my perspective of sales forever Because it made me understand if I don't know everything I need to know about my My favorite clients that I want to work with in the future then I'm going to continue working with kids Then I probably shouldn't be working with So I hope this helps you now if you're like alright I don't know anything about the clients that I want to train the future or I want to change who I'm training So I'm attracting clients who are investing more. They're paying more upfront. They are more committed They're with me for a year or longer than that then what I want you to do is I want you to do something very simple All right Go Shoot me a quick text my numbers to 1 0 9 6 0 5 7 7 1 Send me a text message and what I'm gonna do is I'm gonna just chat with you real quick I want to see who you are what sport you're in or what what you Specialized in and then I want to understand your city and your state and your competition when I know what those things are It's very easy for me to get on a call with you and understand All right, this is where you're at right now This is who's doing what you want to do or who's doing what you're doing now at a higher level How can we beat them? That's my goal. I don't want to help you be second or third place in your niche I want you to be the best That's the thing that you know when I wake up in the morning I want to be the best of what I do and it only works for me when I coach others if they want to be the best too So if you want to be the best at what you do You want more committed clients You want to know what your clients smell like in the future and you want to hop into those sales calls or the ease Then shoot me a text. You should have my number. I already said it and once you text me you'll you'll hear back for me Within 24 hours. All right as long as it's during the week, you'll hear back for me We'll move forward from there. If you want to hop on our newsletter. I have a free newsletter that goes out three few times a week Obviously on this YouTube channel that upload all the time, right? You have over 300 and 50 YouTube videos on here And I know there's a lot to learn but for me the best way I can help out is one-on-one over a call where I could really understand Everything you need help with all right. That's it. I'll see you later