 Why on earth would you read a pocket-sized book about the future and our relationship with it? Let's be honest here, the last thing anyone needs is yet another book about the future. But just to help, here are five reasons why you should not read the latest of these, a short book called Future Rising a Journey from the Past to the Edge of Tomorrow. 1. Unlike the competition, this book fails miserably as a doorstop. 2. You won't be able to impress friends and family by claiming to have read a book that no one understands. 3. Everyone is so over-reading books written by people who know what they're talking about. 4. Why would you read anything that hasn't yet been read by Bill Gates? 5. Let's face it. No one seriously cares about the future anymore? Of course, if none of these apply to you, you may be tempted to check out Future Rising. You might even find yourself surreptitiously placing it in your online shopping cart. But if you do, try to resist. Because the last thing the world needs is one more person who actually cares about the future. Please don't let that be you.