 Live from San Francisco, it's theCUBE, covering Pure Accelerate 2017. Brought to you by Pure Storage. Welcome back to San Francisco, everybody. We're at Pier 70, one of the oldest piers in San Francisco, which is not long for this place. It's going to be torn down after Pure Accelerate. I'm Dave Vellante and this is Stu Miniman, my co-host. This is theCUBE, the leader in live tech coverage. Kent Petzel, this here is the enterprise storage manager at Intermountain Healthcare and Vic Najee is back. He's the CTO of Healthcare for Pure Storage. Gents, welcome to theCUBE. Good to have you. Thanks for having us. You're welcome. So Kent, let's start with you, because we talked to Vic a little bit already, but tell us a little bit about Intermountain and your role. So Intermountain is the biggest healthcare provider in Utah. You've got 22 hospitals, 185 clinics. My role there is Imanus Storage Team. We've got eight petabytes of usable storage and we manage, do lots and lots of backups. All things data protection is under my purview as well. Have you always been a healthcare practitioner or is this relatively new for you? I've been at Intermountain for 24 years. Okay, so that's enough to qualify you as knowing a little bit about healthcare. But my question is relative to other industries. What's unique about healthcare? Obviously it's highly regulated. You've got serious privacy, but you're dealing with, many businesses are dealing with dollars and cents. You deal with a lot of budget, but you also deal with lies. Talk about some of the differences of healthcare and the particular stresses that puts on IT. One of the big things is just doing updates of your technology because we deal with people's lives. We have to be careful about when we do updates. We got to be cognizant of it's the emergency room fall, things like that. So it puts an extra challenge on us for when we need to take systems down to do updates. So that means, yeah, because updates mean it's downtime. Yeah, in the past, yes. That's not the case with Pure. Oh, tell us about that, Vic. Okay, so maybe actually tell us about that a little bit. So you guys make a big deal out of it. Last segment I turned it to dollars and cents because, on average, a migration, a ray migration, is minimum $50,000, minimum. In healthcare, it could be lies. Yeah, I mean, in healthcare it's definitely lies, but it's also a little bit more expensive because this is specialty data. So the minimum you're looking at is about $1,000 per gigabyte. Per gigabyte. Per gigabyte transitioned over, depending on the kind of application you're dealing with. In this particular case, it's more than just the expenses, like you mentioned. It's interruption of care, interruption of service, which is not acceptable. So the technology that we have and the architecture that we have allows us to go into healthcare organizations such as Inner Mountain and say, you know what, you're going to have an environment that's going to get better with time because we're going to be able to come in and not only upgrade your software, we're also going to be able to come in and upgrade your hardware and keep you on the talk cycle every three years, update your controllers and so on and so forth with zero downtime. And what we're seeing is this big shift in the healthcare industry, where Kent can relate to this. Typically we have these updates all teed up and lined up for three o'clock in the morning on some of the skewer weekend day, right? Where if something goes sideways, the number of experts you can reach are very, very low. And now we're seeing a switch with this kind of technology to actually have people say, you know what, two o'clock in the afternoon on Tuesday, I'm there, I'm doing it. Okay, so Kent, take us through sort of your journey here, how are you? So Kent, give us a before and after, what problem you're trying to solve and solve that problem? Yeah, so we started down that with our insurance arm select health. We were getting calls pretty much every week, sometimes two and three times a week for slow issues. And you know, we're looking through logs, we're doing our monitoring and stuff and it just, it was continuing and you know, my architect was spending hours and hours every week trying to research this. So we started looking at flash vendors. Pure was one of the only ones that came in, gave us the documentation we wanted, was able to answer the questions we had about our environment. It was CyBase database, AIX with some kind of weird settings. And we started testing it, we liked what we saw, we kept, we moved along, finally put it into production. They haven't called us about slows since we put it in production over three years ago. This is three years ago? So it was really a performance issue you were having with your traditional apps and you said you dropped in pure flash array and the problem just disappeared. We haven't had any calls about slows since then. And if you had to increase your capacity we've increased the capacity. In fact, because our three years was up we just did a head swap on them and added a little more capacity and that went flawless, no outage for the business and they were very happy about that. So as a long time storage practitioner, what's the difference in terms of, what difference does it make to you when you bring in a system like this? Some of the older systems to like do the head swap and get the new controller is weeks and weeks of planning and making sure you understand what's on there, what needs to move, what can take down times, what can't. I mean, there's a lot of planning that goes into that when you know there's going to be a disruption. So with systems like Pure, we don't have to do as much planning. We still do a little bit so that we know what we're getting ourselves into and what's going to be at risk. But it's a lot less. There's no. So Ken, how are you tracked by the business? What are, do you have any measurements or KPIs that they look to you? We talked about uptime before, but how are you tracked and how's that changed in the last few years? It's changed quite a bit, because we're not having to track, especially in our tier one apps that are on Pure, we're not having to track the performance as much. So we're able to re-look at what our KPIs are and come up with ones that are meaningful for us. And really with the simplicity of it, it kind of helps us to become more of a trusted advisor to our business and be able to help them solve their problems instead of continually pulling knobs and fighting fires. Yeah, Vic, I'm curious. How do you help the storage administrator today? I remember Pure used to have streaming on its website, certain data points from customers. What are you seeing today? What's helping them shift what they're working on, get more done with what they're doing? Yeah, absolutely. And so just to come back to that and echo the point here Ken just made is, essentially we're seeing the successful organizations in healthcare and possibly other verticals to live and breathe healthcare, right? So healthcare, IT organizations that are able to make the transition to a trusted advisor to a partner to the business are really making those leaps ahead in terms of better patient care and outcomes and also cost mitigation. Now in terms of what we offer, right? So it's the simplicity that's at the heart of everything. Once you set it up and you basically it's like broad feelings to say you set it and forget it, right? You have that experience. And then it's not so much about having practitioners say there's black magic going on and we're going to trust it. We have to build a transparency in there and we have to demonstrate that at a glance, single pane, there's answers to all of the questions and more that they might have, right? The telemetry that we're getting off of these systems allows us to do things with machine learning and AI and a lot of business intelligence at the back end to be able to say, you know, hey, over 80 some percent of all of our problem tickets that are ever open are opened by pure on behalf of our customers and say, hey, you have something that's demonstrating a characteristic that is similar to what we've seen across the world somewhere else and you might run into a problem. So let's just go resolve it, right? One of the things we've been poking at and they talked about in the keynote this morning is how do you get more value out of your data? We talked about an earlier segment with Vic. How do you look at your data? How are you sharing with, you know, other organizations where leveraging data internally better? We've got quite a bit of data and we're starting to go down the genomics road and with that data we've got some good opportunities to be able to make some good advancements in healthcare and how things are different diseases are treated. So we're kind of excited about that and that's one of the areas my team's been really helping out and being a trusted advisor to our genomics group to get them set up with the things they need. You guys are talking on stage today about how backup and data protection is changing. It used to be kind of disk to disk to disk and then sort of flash to disk to tape. Well, tape is still somewhere in there, you know, whatever, maybe it's the fourth level. You guys are talking flash to flash to cloud. We were talking off camera, Kat, you said, we're kind of looking at where to put the right cloud workloads. Is backup one of those? Backup is possibly one of those. We've talked a lot about, you know, how we off-site. Right now we still use a lot of tape. One of our key things that we think about when we're thinking about cloud and like off-siting stuff. So we want to make sure we put it somewhere that if we have a disaster, we can spin it up in that place, we're not trying to bring it back and, you know, bring it somewhere that is impossible during a disaster. So we want to put it somewhere and we want to be able to use it there and not just have it sit there and say, yeah, we've got data protection that's right there, but we can't use it. Yeah, yeah, can't recover. But I mean, tape is still pretty prevalent in healthcare, right? It's a little bit of a compliance issue, right? I mean, the auditors aren't going to let us throw away tape. Yes and no, I think it's just more of the, you know, it's worked for so many years, right? Now the problem that we run into is with the things, and we touched a little bit on this in the last segment, you know, we talked about security, right? And sort of in terms of insurance and protection against any of these threats that are malware, et cetera that are coming up, is getting more and more important for folks like Kent to prove to the business that, hey, we're not only backing this data up, but we're restoring it. We can restore it and it's good, right? And we know how long this takes. So all your ITIL stuff comes into play, you have your SLOs, it's all back on. Try doing that with tape, right? Try doing that with tape that's been archived off-site. No, you can't. So this is why healthcare is actually moving in the direction of saying, you know what? Let's just forget about that. Let's try to find different, better, faster, cheaper media if we can actually apply all of the principles from today. Yes, so you might still have tape but you just never use it, but you pray you never use it. Just to have it there, just in case. It's like that fire extinguisher in your barn that you don't know if it works or not, but you have it there. It's there, it looks good, right? You got to read that. Okay, so if you think about the experience that you've had with Pure, I tell you, I was going to put it in the spot, so are there things that you would do differently if you had to do it over again? Advice for your peers? Things that are on Pure's to-do list that you'd like them to do that make your life easier? I mean, yeah, there's things that are on their to-do list, and I think they're announcing some of those today, so that's probably pretty good, but we want to do more with replication, obviously, as a data protection, you need that. We'd like the price twin of the M's to go down a little bit because there's kind of this misnomer about tier one storage, and do I put my Dev on tier one? Well, there's huge opportunities with cloning and things like that, and some of the partners that Pure has that we can actually bring up Dev environments and not use as much storage as what we're using today, so. So that's a data sharing capability that you can give access to current data to your Devs and not have to spin up multiple copies and separate infrastructure, and the use case that we talked about before was an enterprise data warehouse, right, that we were trying to speed up. How about this, you know, you heard from Scott Deetson this morning, the big push on analytics. Is that something that, I mean, certainly your industry is pushing in as your organization there yet? Have you dipped your toe into the big data lake yet? Yeah, we've been doing analytics for a long time in one way or another, and it's just, we're just getting more and more pressure to have the data available so they can continue to do that. Are you throwing Pure at that problem, or is it? We hope, you know, we hope to, over time, we keep adding them to our environment. All right, Vick, we'll give you the last word, Pure and healthcare. Yeah, before you give me the last word, I mean, I think Kent's underselling what Intermountain's been doing in terms of analytics over time, right? So basically, they have been one of the pioneers in terms of really understanding and driving value from data, right? Really? Yes, it's been over time, right? It's been very much so of, I have this old data, I want to go and run analytics on it, then I want to do some BI on it, and now we're getting to the real time, near real time insight on data that really matters, right? And for that, we're hopeful that we're going to have an opportunity to actually participate and help build out those sorts of frameworks. And Intermountain's one of the organizations that's led the way, a lot of the other organizations sort of following in the same footsteps. And right at the end, all I'd say is, all of the benefits that we've talked about and we talked about across verticals and just horizontally in general, that the Evergreen model brings to bear from Pure, I think they're really heightened in terms of healthcare, right? So we talked about uptime, right? We talked about six nines of uptime across our arrays. And we're counting planned maintenance as part of your runtime. We're not saying exclude those, right? Very important, right? No data migrations. Down time is downtime. Down time is downtime, right? Exactly, thank you, right? Data migrations are super risky, right? Not only are they expensive, but they're risky. If you talk to any CMIO or CNIO, and you say, hey, how do you feel about your data being picked up from here, put over there, right? See their reaction, right? And they're expensive, they're also expensive. And then the simplicity aspect of it. Simplicity is sort of at the function of the heart of everything. It's powered through simplicity, really is what it is. Giving him and his team and his organization time back to be able to go back and say, okay, to the business, how can we make your life better? How can we make patient care better? And how can we improve on resources? Good, actually, Kent, we're going to give you the last word. Pure Accelerate 2017. Good event, what are you learning? Anything exciting? It's been a great event so far. I love the announcements. I just love being in this type environment because there's such a vibe here wanting to help people do things and it's really great to be in a place like this. Yeah, it's fun, too. We got Snoop and Snoop with the multi-cloud. That's a good idea. Are you sticking around? Are you sticking around for that? Yeah, I'll be around. All right, good. We'll leave it there. Thanks, you guys. We really appreciate you coming on. Okay, keep it right there. This is theCUBE. We're live from Pure Accelerate 2017 in San Francisco. We'll be right back.