 What makes Vemvia unique is we have very deep specialties in both building materials and digital marketing. So we know architects really well. We know homeowners really well. And then we combine that knowledge with all the depth of knowledge that we have around digital marketing. So we know who we're going after and we know how to go after them really, really well. The people that we work with, they come with a present problem. Something isn't working right now. And yes, we can get that solved. And we're incredibly transparent in how we're going to attack it and delivering on reporting and showing you how we've achieved that success. But how do you know it's going to continue to bring success tomorrow? That's really where we start to be differentiated is we're future focused. We're looking at what do you need to do today, but also what do you need to have your eye on for tomorrow so that you're not constantly having to pivot and change your positioning and strategy over and over? One of the reasons we're able to feel confident in the more long term strategies we put in place is because everything starts with data. We're not making assumptions or simply copying and pasting other strategies that have been implemented before, but we're looking at your specific data, your specific product category, your specific audience, how your website's performing, all of those analytics before the strategies put into place. We couple that with the knowledge of the investment and research that we have in the industry. So we're not just looking at immediate results, but we're looking at what are the results that we're going to get now that are going to be proven and able to set you up for success in the future as well. Fenview is a really good fit for customers in the channel who are looking to expand their digital presence and they have a KPI that they can attach to it. My happiest clients are people who are seeing return on their digital marketing investment who have a KPI they can track against. Digital marketing is all metrics-based, so customers who have a metric in mind and let us go after it are typically our happiest customers. There are so many building material manufacturers who absolutely have the best product. They absolutely have a team that is passionate. They know they've worked so hard in research and development to roll out these products that are solving real pain points, but what they lack is the ability to get their message out there. There's a couple of problems that might be happening. One, it could just simply be nobody's really heard of their product before or nobody's heard of their brand, so that's just a simple lack of awareness. Other times it's repositioning of messaging. They're talking too much about themselves or they're missing the mark on what actually is the pain in the industry, what's actually causing pain with architects or contractors or builders. Manufacturers partner with us because we know their audience. We know where their audience is spending time online. We know how to target them there and we know what they need in order to convert into leads. I was working with a manufacturer recently and they were struggling with two things. They were struggling with proving their value to a big box retailer that they were supplier for and they were struggling internally to prove the relationship between digital marketing and sales. What I love about the campaign that we worked on together is we didn't just think about what is a strong digital strategy look like here, but we thought about the entire process. Who's going to need what types of reporting? How do we best message to the customer that we want to target and what does the customer need? What pain points are we solving there? But then let's take it a step further. What does the retailer need? What does that big box store need to feel the value of what this manufacturer is doing? And then let's think about the internal teams, the sales, the marketing, the executive board. What do we need to have from a reporting standpoint to be able to prove true ROI from their digital efforts all the way through the sales funnel into the purchase?