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JJTV #129 - The Digital Chicken and the Social Egg

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Published on Dec 20, 2010

Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital?

The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV.

In other words, does traditional (digital) have an edge over social or is it the other way round?

I think you know what I think. But what do *you* think?

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