 Yep, Charlamagne the God. Andrew Schill. We are The Brilliant Idiots podcast back for another week of brilliant idiotness. And today's episode is brought to you by Squarespace, from websites and online stores, the marketing tools and analytics. Squarespace is the all-in-one platform to build a beautiful online presence and run your business. There are no hidden fees or price hikes in all websites to optimize for mobile. And it's so simple, start with a design template and use drag and drop tools to make it your own. Head to squarespace.com slash idiot for a free trial when you're ready to launch using the offer code idiot to save 10% off your first purchase. Now let's start this show. The Hezzi is here. Yes, sir. Big Hezzi, sold out Hezzi. Two shows sold out Hezzi. We are Toronto. Thank you. Toronto, thank you so much. That was unbelievable, man. We added another show. They blasted through that one and they got me feeling crazy right now. So what do you do now after you add two shows in Toronto? Those are the shows. That's what we want to do right now. You ran Drake out of the city for the summer, yo. What happened? He had to leave? He went on tour. Drake said he's going on tour. He ain't not coming back till October. Oh, wow. Crazy. Crazy. Oh, my bad, man. No disrespect, you know what I mean? All disrespect. No disrespect, you know what I mean? Yo, thank you for making room, Drizzy. We got a special guest, our guy, Lune. Hey. It's up there, podcast. What's up, my brother? Man, good, baby. How you doing? Lune has been having some fantastic conversations and our culture for a while now. Yes, sir. Somebody that I've been paying a lot of attention to and I'm happy to have you here, man. Man, I'm blessed, man. I feel good. I think my partnership, it means a lot to me. You know, I want to thank you too on camera because in particular, in our market, a lot of people talk, a lot of people say I put people in position. I passed the ball, I'm about to assist. You actually lost someone that gives a person a jersey and put them in the game. So I want to thank you for that. Yeah, man. Lune is up there, podcast is now available via the Black Effect iHeart radio podcast network. You know? Lune is our latest partnership, so I'm happy to have that. Because we need more culturally in tune podcasts out here. For sure. I think it's a lot of misrepresentation, misinformation. So that's what Lune talks to me about all the time. Lune is always like, we don't give out enough information. Yeah. What does that mean? Well, for me, right, being on the outside of the game and breaking in, I know all I had was these conversations. Right, when you can't reach Andrew's shows, when you can't reach a Charlemagne to God, you literally have these type of conversations, and that's all you left with to develop in the dog. And so a lot of people are developing in the dog. And if we have these conversations in front of those individuals, I think it really lights the way for them. Let's get to the shits, Lune. What are some of the conversations that's missing? It's a lot of bullshit going on. Which way you want to start? Wherever you want to start. It's the pod. We can take any direction. Yeah, so I know we've been having this conversation about YouTube, Patreon, ads. I know a conversation with Walo and Gilly came up about how to accept ads and different things like that. I'm always interested in that conversation. How you feel about ads? Ads for what? For the pod, whether it's audio, video, because I love it. Right, you're operating a little bit different than what's happening in the hip hop market, right? So we have two different kind of business models. You got somebody who's saying Patreon is the way to go. Ads mess up the user experience. I think that's a cop out, right? Yeah, I would say that too, if I couldn't get ads. Right, that's what I mean. I believe that to be a cop out. It's like dudes who are like, I love fat bitches. Yeah, it's Cal. What's wrong with that? They're hard to accept like fat girls. Yeah, but like you eat where you can hunt, you know what I'm saying? You know what though, I can see that both ways and I tell you why. I feel like there's, what he's essentially saying, I guess there's a subscription-based model. And then there's an ad-based model. You know what I'm saying? Netflix is a subscription-based model. Disney Plus is a subscription-based model. Traditional television is an ad-based model. Not even just, there's streaming services that have ads and stuff. I think Amazon definitely has ads and Netflix. Netflix. Netflix got ads and stuff. Hulu, right, yeah. Everybody has an option to go with the ad. I think you can do both. He can do both, do both. If you have content that people want to advertise on and you are cool with those advertisers and then you deliver that content in a way that where your consumers still want to watch, then you're good to go. So let's get into a little bit into the weeds. So what they're saying is that most people, and not again, what you showed and what you, both of y'all operate at a high level. So it's a little bit rough to understand it, but they're saying that the podcaster usually doesn't have any say-so over the ads. So someone just presses a button as to, hey, we putting ads on your show. Chris Merrill, that's not true. I can tell you, that's not true. It's, you know, that's not the case in a lot of our experience. I mean, I think everyone admits that the most effective ads are the ones where the host really feels a connection to it and isn't just reading off a sheet of paper. I think what, yeah, sorry, Goga. No, but I mean, I think what you're referring to is the rise of dynamic insertion. Right. Right, where you have these prerecorded ads. Yes. On YouTube though, right? No. They're doing that in audio. And so that's what. That does happen in YouTube. That's the difference between when YouTube will just put ads into your thing, into your content, right? Like they could just do that. But there's also starting to do that, I think in some podcasts, not on YouTube versions of the podcast, but for audio. Exactly. They can kind of mix and match inside it. ESPN does it a lot. Sure, sure. Yeah, I think, yeah, but in terms of like choosing which brands you want to partnership with, I mean, that's just, you just have to have a close relationship with the people that are even selling the ads. So I'm saying. And you'll see too, even with Black Effect, like Black Effect, we advertise as a network. So we're bringing four, five big Fortune 500 sponsors. And then we even come to you and ask you, hey, do you want to advertise one of these? You know what I'm saying? I've had that conversation. Yeah, if you don't want to do it, we're not going to say, hey, Looney, you should read this, you know what I mean? So some people think that it's just as simple as I've even heard big podcasts and say, all you got to do is hit a button. Like I know what that projection is. All I got to do is hit the button. And again, he's talking, they're talking about the dynamic insertion of ads. Do you think that ads that are not read by Andrew Schultz for flagrant? Or less effective? Yeah. Or effect the listenership. Like they say, man, I don't want to hear that. Like I don't want to hear that. I love Andrew Schultz glued you at. Me too. You know what I'm saying? I try to make everything entertaining. Like it's almost like, for example, if you're posting a show, right? You got a show coming up, right? And you're posting on Instagram. You could post a flyer, which is going to be the most boring version of that, right? It's going to hit the least amount of people. The algorithm's not going to pick it up. Or you could try to make that promotion also a piece of entertainment so that the people who are consuming it, you're like using their time in a good, enjoyable way. So I think if you could do that with your ads on a pod, that's great too. Some companies are more strict and they were like, yo, just read it like this. And we always tell them, hey, give us an opportunity. Let me be silly with it. Let me be goofy because that might be more effective. And then it's more fun for me. I don't want to just read the copy exactly that way. And to Chris's point, that's why I don't, I'm not doing no advertisement unless I've actually used the product. I'm not one of those people. If you hear me talking about something, it's because I've actually used it. All right, fuck with it. That's why I think the best things that move are ad reads. But also, man, when you just randomly, like when we're here just randomly talking about a TV show or just randomly talking about something we ate or randomly talking about a restaurant, those people will tell you, they'll see that shit, Spike Book Sale, whatever it is. Because they can tell, like, oh, yeah, that person absolutely uses said product. Right, right, right. I go to thinking about that, man. So for you two, I think that the ad thing, you make good money with it, right? Both for podcast and people are saying, they press that button. Because again, these sites, these hosting sites are now allowing people to kind of just insert these ads all the way back into all of their podcasts. And then I think people like coming out and saying, yo, this is affecting the listenership. I believe that, like I said, I believe that to be kept. I don't think that's true. I mean, I guess his model is more subscription based, especially if you're on Patreon, right? Right, right. But why not get both? Like when I look at y'all, like why not do both? Right, why not take the ad from the company over here? It makes no sense. Yeah, especially if you have product that you're, you know, putting out in front of the paywall and product you're putting behind the paywall. Yeah, that's what I'm trying. If you got product you're putting in front of the paywall, get the ad dollars from that and the stuff, that's on Patreon, that's on Patreon. I don't get it, I really don't. I swear I don't get it, I don't get it. I heard you though, one more thing. I heard you speak about academics. I want to talk about that a little bit. Sure. I think academics, a little bit. Looney gets right to it, I love it. Yeah, you said that, first of all, I think last week you said you could do comedy. Yeah, I think he could do it. Tell me more. I just find him funny and I find his takes good and I find like his use of words good. Economy of words, I think- Not just economy, but like specific words that he choose to use and the metaphors that he kind of builds. Like I think he's a funny guy. Comedy takes time, don't get me wrong, but I think he has a brain for it. I don't see it. Okay. I think that you're giving him a little too much. I don't know why. And I want to understand why. I think you met him at a very unique time in your life and I think he's your doorway to the other side of the culture. You think he was before the guy- No, the other side. No, no. What's the other side? The messy, the Chicago, the beefy, bull, shitty. I never watched the Chicago stuff. But he kind of gives you insight, right? He's my news source. Right. So to the other side of the culture, like he's your news source to a certain degree, right? I don't go to Charlotte for news because Charlotte's not posting news, but like for me, like on Instagram, like you know, the academics Instagram is gonna pop up and it's gonna tell me like what's going on in the culture. So be it messy or clean, like that's where I'm getting a lot of my hip-hop news from. Same. I use them for the same reason. Yeah, and I think he stands in that spot, but I don't see that translating into comedy. It's not even really, in my opinion, working great in podcast. So if you can't have a conversation, how can you? I'm just saying like, for me, I'm a comedian, right? So I'm looking at people who- And I gotta trust you because you do it. Yeah, so if like, if you could make me laugh- He could be wanting to see somebody bomb too, though. Yeah, oh yeah. Cause that's funny. That's funny. You left things, you left chaos. No, I just like if you make me laugh, if you're someone who can make me laugh and I genuinely am laughing at your attempt to be funny then I go, oh, you might be able to do this. Like, there's something there. Like, Joe, did he say it? Something that was funny academics did. Something, oh, he said, he said, he said, when he was getting called gay by Nicki Minaj's fans, he goes, bro, they called me gay so much, I was like, am I gay? They made me question my own sexuality. Like to me, that's a vulnerable thing to say, especially when you in the hip-hop world. You gotta build that out, though. Say again? You gotta build that out. Yeah, that's it. What you mean? You gotta build that out. Yeah, they got so much, they even had a nudge to go with that one line and take so much of you. Oh my God, that's a killer. I don't think he, I don't think that translates for me. Right. I just, I don't know what you think, show. No, I don't think I can do comedy. Yeah. Why? If that's the question. Do what about podcasting? Do you watch his podcast? What value? Cause I think you like him. I think he's a fantastic podcast. Okay, name me. Fantastic talker. I mean, like anytime I've had him on a pod, we've probably done like three hours easy. Yeah, no, he's gonna talk. He's got, he got information. He's got opinions. He's got opinions. He's got opinions. You can't take that away from him. I'm not saying he's not entertaining, but when we did with podcasting, I'm trying to understand the value you see. Cause I know you see value. Entertainment, funny, strong opinions. Yeah, I think that's what makes somebody good at podcasting. Like having a strong opinion and take on whatever it is you're talking about. Even if it's wrong. Doesn't matter. What is wrong? There is no wrong. There is no wrong. It's been a feelings over facts society for a long time. There's no wrong. Like when we're not talking about physics, like we're not talking about biology. We're talking about like, what rapper is better? There's no wrong. No, no. That's not his opinion. So his opinions are more so, this dude snits. He'll be the first to jump out and say, he the one that snits when he's not from net culture. He don't even understand those dynamics. He'll jump out and be the first one to say, yo, this record sells at this much. He's no longer a boss. When he doesn't understand the business behind the scene. Maybe I got four new artists that are doing great. I just, I don't see him doing anything. I see Looney, I see Looney, you take a lot of that personal because you come from that world. And it's affecting that world. Explain, respond on that a little more. When he comes out and says, yo, about snitching, or he makes fun of people, or he does this like, I've seen him, so there's a whole world of online shit happening. I'm sure you know. And he alludes those guys, right? For the messy shit. Sometimes he doesn't even play messy guy, but he'll play your video in the background of him talking about the mess. And then you know how these dudes do. Really? I don't know what's going, oh man, is that what he's doing? He's already seen this video and it's affecting real life. I'm telling you like, even with Dirk, I give you a clear example. So I can really put you in position. This is Lil Dirk? You're Lil Dirk. Lil Dirk just did an interview, right? With academics, three and a half hours. I'll leave off the conversation. Somebody went to sleep two hours in. Oh wow, where, who? Sleep, somebody just watching. Like how Chris and, just they fell out and they had to put them out the room. That's what I'm telling you. Could have been drugs. Could have been drugs, I'll give them that. But I'll say this. You know what keeps you awake? Drinking pee. Learn that from academics. See? I drink pee? No. Dirk, apparently. You didn't see that? Oh no, I did see that. Oh yeah, yeah, the Kevin Gates line. I thought he said he was talking about pro-methodine. P-O-P. So what he said was. Yeah, lean, right? Yeah, yeah, yeah. What he said was. I took it as yours. Yeah, yeah. What is it? Way more fire. So he said that, India know I'm drunk. India know I'm down to drink pee. But then after that, he said, OP, mix it with the lean. So what he was saying was, pop, mix with lean. But if you say Kevin Gates, he's gonna think it's out. Right, that's how he, that's how he, yeah. He makes a little box. Yo, drink pee is kind of wild though. Yeah, yeah. Yeah, definitely wild. Who was the boxer? Who used to drink pee? Say again? Wasn't it a boxer who used to drink pee? Who was that? Oh, it was a Mexican dude who was fighting. He's a Floyd. He's a full cigarette shit? No, no, different guy. The Mexican dude who was fighting Floyd. Oh fuck, what is his name? God, God, God, God. I forgot his name. Marquez. He done fought some of you. Marquez, Marquez. That's your war? Marquez. Marquez, yeah, yeah. Okay, nice example. So the example is this. All right, Lil Durk, he interviewed Lil Durk. Yeah. Lil Durk has real problems in this city. Like real beef, not some internet rap shit. Yes. He then went, yesterday, a couple days ago and reached out to a guy that's a part of the other side. The ops. He's gonna really bring him on and amplify everything he's saying about Durk. Oh wow. And that type of thing is dangerous. And that's what I mean when I say it's affecting real life. It's not content, but I believe they're so fanned out that they're chasing, they really wanna know. Is the other guy a rapper? The other guy ain't even, I don't know if he raps or not. He's not a notable rapper to be right behind Lil Durk. You know what I mean? It's like Lil Durk. Lil Durk just came on there basically saying, listen man, I'm tired of the beef. I really ain't, I ain't really doing all that. The academics keep wrapping back around to the beef. So you think he's fanning the flame? Yes. Now, that's an interesting argument. Now, what do you feel about artists that also fan the flames? I think that they have to deal with the results of fanning the flame. But doesn't act also? No, that's the point. Cause he won't come out. When he went out to roots the other day, you seen, I mean, of course he probably had some people at some point, but that speaks to his value in real life. When we deal with him on the internet, I'm almost ready to say it's all cap cause I can't see any value in real life. But what I'm saying- I did not know that you were gonna go in on that. I'm not even going, is that going in? Is this going in? I don't think he's going in. What is going in? Come on, let's talk about it. I'm talking about information, bro. Like I ain't called him out his name, right? I'm literally trying to help motherfuckers understand how to get through this thing, bro. Academics is somebody that fanning the flame. What do you say to that? Do you believe that or do you- I'll be honest with you, I don't care. I know, cause you don't have to deal with it. Not give a flying fuck. But like, again, because it's not affecting me directly. Like I'm a very passive consumer of, you know, what is it, drill or whatever it is. Like it's got to- Yeah, yeah, yeah. You've got to collab with Ed Sheer and then I'll- So it doesn't understand the stakes are the things that situations like that I'm also not even invested in the music enough to know who's, you know, I'd say, it's not like I'm this like consumer of drill and then I'm just ignorant to like the real murders and stuff that are going on behind the scenes. I'm not even like the consumer of it. You know what I'm saying? Like so- And I'm not either, to be honest, but I understand it and I also- The reality is we do fan the flames, which is, you know why I've definitely taken steps back from doing that kind of stuff. You know what I'm saying? Like, you know, like I know either way that type of messaging is going to get out, but I don't want to be the platform that leads to something else. You know what I mean? By the way, these are conversations I've been having for a while now, like whether it's with a Vlad or a Ack or us at Breakfast Club. Like, yeah, we do have to be very aware of what we put fuel on. And it's not- And whether we know we're putting fuel on it or not. Yeah, right. Sometimes just providing that person with a platform is putting the fuel on it. And that's why I always say, I can go back to like, I remember having a conversation with an artist and I'm like, well, where the music at, yo? You know what I'm saying? Like, you just want to come on the- To beef. To go at somebody just like, nah. And I hate when I get those calls and you get those calls when people are like, yo man, such and such wants to come on the show. You know they beefing with such and such right now. Like, nah, that ain't enough to be on the show, bro. I think that's the tricky thing. It's like beef is the lowest common denominator for attention, right? Like beef is like the male version of titties. It's like if a girl wants people to look at her or pay attention to her, she just got to take out the titties. And men don't have that, but we got beef, we got fighting, right? So what we got to do is get attention, we got to start fighting. That's what we- I don't mind real issues. Like if you- If you weren't even involved in the beef. Like how you just said, you said Lune is going that act. I didn't, I don't think of it as that, you know what I mean? But I get where people can have that perception. You know what I'm saying? But we didn't expect that. Nah, and I'm just talking about- I didn't expect it. Because last week you, listen, nobody expected it. Last week you had just said he could be a comic. And I'm like, yo man, shows really like this guy. And I want to really understand why. Like genuinely, I know I genuinely want to know what value you see. You say entertainment, low hanging fruit. We just agreed that the beef shit is the lowest level of the entertainment. That's where he lives at. But I don't think that's where he lives at for me. Right. You know what I mean? I love seeing, I love seeing actors drunk on the stream going the top five rappers are Drake, Drake, Drake, Drake, Drake, like I just like seeing him go loose. I don't care about fanning- You're defending your boys. You're defending your boys. You're defending your boys. And it's not a beef thing. I want to be clean on that too. But that's another thing with me about me is like, I will defend the people that I like. He's entertaining though. You can't act like that. And I don't know, I think you feel like there's a beef. There's not a beef. I'm saying that. There's not a beef. There's a curiosity to understand exactly where he sits at. I just don't see everything that you see. So I want to, I know you got it can articulate well. But I think, I think maybe you're more, you have more of like an emotional reaction to it because you're more entrenched in the repercussions of what he's fanning. So maybe you have a more personal connection to that. Whereas for me, I'm not even understanding what's going on. You see what I'm saying? I'm looking at it on the surface level. It's funny. Yeah, I don't care. Like to me, like the rap shit, like when people, the idea of like beefing with someone and also rhyming while you do it is like super gay. Yeah. Do you know what I mean? Like if I don't like you, if I don't like you, I'm not going to be like, fuck you. Yeah, yeah, yeah, yeah. Fuck you. I might snuff you. Yeah. Or suck you. Happy Pride Month. Like it's just, it's just to me, it's like the most goofy shit, right? You know what's so funny about that? We agree to. I love these different perspectives, right? Because show it to me that it's just entertainment. You see it as the damage you can cause in the street. I really hate this guy. I need to write a poem. But listen, I see both those perspectives and I add another one. I see worries sometimes. I'm like, God damn it, you going kind of hard on those people. They ain't the ones to be, you know what I'm saying? No, it's not the people to be playing with. If I could see all of the different, I see all of those different perspectives. For me, like when I say that the low hat, like for me in my career, I've been very fortunate. I've been very blessed where like I can create comedy and I can create art that people consume and enjoy. And I think because of that, I haven't gravitated to as much beef because I don't need to. Do it for nothing. Lean on it. And I think people who can't really create tend to destroy. And because destruction is often something that we all want to watch, right? Like even when you're a child, you're like, you'll watch a building get bulldozed or something like that, right? It's just naturally, this is what we see when we enjoy it. So I personally do think that Ak is a great creator. I see him make content. I see him build up his platform. I can't let you say that because what content has he made? What catalog does he have? You have flagrant, you have comedy shows. He has Black Effect, Breakfast Cookies. Well, he has his podcast. He has YouTube. That's nothing. That's what I am. I'm on YouTube. No, no, no, no, no, no, no. You're not on YouTube. I'm a proud YouTube creator. Me too. Let's not shit on YouTube. Yeah, yeah. We just cut out YouTube. I love where it is. I think, but I think you don't give yourself enough credit because you're a great stand-up and you put your stand-up on YouTube. That's why I always say YouTube is a digital billboard. Or even with the, to turn your camera sideways. Yeah. Clearly that could have lived anywhere because it ended up on Netflix. It's my choice to put it on these places because I want to be where the most eyeballs are. Like if YouTube is the MoMA, right? It's the MET. It's the greatest museum. I want to be at the museum where the most people can see myself. How long do you think that has before there's no longer the greatest museum? Well, something else would have to replace it. And at this point right now, I don't see what could. I mean, it's the fastest growing platform on a planet. I'm curious. You don't look at act as journalism, even though it's like the TMZ of hip hop. No, because he doesn't know what he's talking about. And how do I know that? Because I'm from everything he's talking about. Yeah, but I'm saying, you know how TMZ kind of just reports on all the messy. So like there is a marketplace for that style of journalism. So I feel like that would be what he created. If it was just news in the way that TMZ would just rapper such and such arrested over there. He adds, this dude is a snitch. He's a truth teller. This guy's a diss. And this guy's a deck. He never has to deal with those things, right? And the truth is the truth and it don't care who tell it. So I'm not saying that. I'm saying that he doesn't know what the truth is. Yeah, and I don't even know why you should get involved in those conversations if you're not from that world. Yeah, you're not even from that world. I have no reason to call somebody a snitch. That's my point. It's like, yeah. You know what I mean? It's not listening. Like why? I don't care. Like people ask me like all the time, what do you think about Gunn & Snitching? Why do I think about Gunn & Snitching? I don't have nothing to do with that world. But that's where you feel it. I always go to any day we talk about the why in belly case. I'm like, I don't know what's going on with them young boys. Yeah. I have no idea. I think people gravitate towards hypocrisy when they see it no matter what it is. And I think that might be the frustration when with the snitching, even for someone who's not in the world, right? They're looking at someone who might have portrayed an image of themselves and then didn't live up to it. I think we do this with politicians a lot, right? They're like, oh, I'm going to do all these things to help and I'm going to be there for everybody. And then when they don't, we go, ah, look at you. But here's the thing, you got, if you really come from it like me, you know not to believe the rap niggas. You should be saying that before they snitch. When you come from where I'm from. Oh my bad, careful. When you come from where I'm from, you don't even believe them to start with because they own a mic talking like this. Yeah, if you really committed a crime, you wouldn't talk about that. When you come from this life, you don't even give credence to that, especially the fandom. Now you're putting people in situations where they don't got no choice but to rap because they don't know no better. They don't know no different. So you helping push these guys into these situations where they have no information. Now if they just sit in Chicago rapping by themselves and you don't amplify them, it goes no well. So now they're not having to be in Atlanta with a gun. They never got booked in Atlanta, right? But because now you're posting them and you're endorsing them, now it takes them on the road. It takes that show on the road without the information to go with it. You see, they've never lived that the rappers and he's the person that, again, I believe it's obsession with rappers. So he believes the rappers had done everything they say, I know different. I know rap niggas gotta come to me to get money, to get jewelry, to get certain things. So you don't, again, coming from the culture, you start understanding that ain't hypocrisy. That's what he gon' do. That's what that rap boy gon' do. He ain't never been in no trouble. Yeah, you're not surprised. You can see that when you go back and you watch Breakfast Club for a 6ix9ine interview. You know what I'm saying? I'm telling him that's where all of this is gon' lead. I think what's happening right now in hip hop is kinda like what's happening right now in politics where for years we believed these politicians, we believed there'd be change, and now with the internet there's a little more transparency where we're like, oh, they're just lying to us and no matter what they say, nothing's actually gonna change and nothing's gonna be any different no matter which party's there. And maybe we're feeling the same thing with hip hop. We're like, oh, they don't actually kill all these people. Oh, they're not actually these big bosses selling these drugs, or the ones that are becoming successful aren't these the ones that really do it, get arrested, or killed immediately. I'm not making that far doing it. You can't live that double life. That's right, I always knew that just because if you had committed all of those crimes that you said you did, you would not be out here. Right, didn't act, I think I've heard acts say when he was in our pod, I think he was echoing those same sentiments. He's like, these rappers are not living their raps. I think that was one of the things he was calling out. Well, here's the thing, because if I say that the rappers by themselves everything is a lie, then I'll be lying, right? So what happens is the rappers act as a mascot for the team, right? So there is a team of things happening. There is real reality behind those lyrics. It just ain't from him. Now what act does in these guys from YouTube, they place those guys in the situations that their team can handle. Those guys can't handle that situation. And so again, when you look at it, you say, yo, hey, he ain't never been arrested. Will you think he gonna go face life and not tell? I know that just looking at it. But when you don't come from it, all you see as a rapper, all you hear is what he say, and you don't understand it, yo, bro. Maybe the greater question we should be asking ourselves is why do we feel the need to live vicariously through these people? Do we? Do we just enjoy the entertainment? Like we enjoy gangster movies, you know what I mean? Because I think that's the thing, like you watch the Godfather and you're like, man, I wanna be in a mafia. Never thought that. Oh, you're not a white guy. Never thought that. But like there's certain, like even like when you played at Meek Mill Dreams and Nightmare Song, right? It's like, you're going through your whole life, your journey. Hold on, wait a minute. Y'all don't know what I was saying this. But if you know why, that's a great point. Bro, when I play Frank Sinatra, that's life. That's right. But you know why? Bro, it's the same shit. Because of the story telling show. It's not down in April, or what is it, down, wow, I'm fucking up the lyrics. Because of the story telling. Yes. When Meek Mill starts off the song by saying, I used to pray for times like this. Yeah, yeah, yeah. You know what I mean? Like as soon as you hear this. The rhyme like this. Even the tone of it. I don't care what your field is. As soon as you hear, I used to pray for times like this. Now you're locked into your dream. Whoa. Your dreams. And it's like, there's a way that, yeah, just elicits these feelings. And we do wanna be a bad motherfucker that everybody in the neighborhood fears. We do wanna be a capo. We do wanna be the head dude, the head boss of the family. We do wanna be fucking Frank Sinatra. Like we wanna be the underdog that slays the dragon, right? We wanna be David. And life is a Goliath. And anybody that's able to slay the Goliath, we wanna be that person, right? Do we want, do we want every, I agree with everything you say. It's like a Marvel movie really, in that way. Like we're playing these, we're using these people as characters for our own selfish desires. So there's something with us too. I agree with everything you said, but do we want more so instead of like, if you get the crown, do we just want the structure, the organization, the power. I think we want the emotional component. Yeah, I think we want the emotion. Like the way that you watch a Marvel movie and you go through those emotions and you see Captain America get his ass kicked but then still stand up the Thanos. You're like, that's what I wish I would do in that moment. Going against all odds, I wish I would be there and fight into the death. And then all the homies show up and we start fucking them up. I'll be thinking like, yo, imagine having no superpowers and having sex with a woman that don't have superpowers. Wow. Man. That's what you think about it. Yeah, I always thought about that. Why wouldn't you want a woman to also have superpowers? Because could a regular woman take super dick? Bro, sometimes I think I have superpowers when I'm fucking, I'm really, I'm like, am I the flash? Like. Shit. Shit. That's what I don't like. That's what I don't like. I be feeling like the hope. Do you? Yeah, I'm a grower, not a shower. Are you really? Absolutely. Wait, when you get hard, your dick gets bigger? Yeah. Whoa, what's happening? You ain't got the same size. What's that on land this year? Mine gets smaller when I'm hard. Amen. Oh my goodness. By the way, we don't talk about that enough. Yeah, yeah, yeah. With the Avengers, every single one of the Avengers, you can turn into a porn name, yo. Okay. All of them. Okay. Think about it. Yeah. Iron dick. Iron dick. The incredible dick. Yeah. Mighty dick. Black dick. I think you're just putting dick. A dick, yeah. Captain dick. I think you're just putting dick at the end. Does that make it a porn name? I believe you're just putting dick, yeah. You can do micro penises. Ant dick. Ant dick. Spidey dick. You know what I'm saying? That also works for anything, you know? Yeah, if you just put dick after it, like postman could be post dick. You know what I mean? Like bartender dick. Bar dick. You can really take any job and put dick at the end. But you don't have that adjective, though. You know what I'm saying? The incredible dick? Yeah. That's what you want a girl to say, yo, he gave me some mighty dick. Yeah. You know what I mean? Imagine looking at a girl's phone and under that phone, your name is Captain Dick. Captain Dick is kind of fire. It's kind of fire. Captain Dick is kind of fire. Listen. I want to go back to- I'm glad you have only girls. Because I can't imagine what you would name your boy. I just cannot imagine. I actually, when I was going to name my last two girls, I named them what I would name a boy. Really? Yeah. What'd you name them? I'm not saying. I'll tell you afterwards, but yeah, my last two girls, I named those names because I didn't know what they were going to be boys or girls. So I had the name already, because the name means more to me than, you know, what the gender is. The name is Destiny, right? The name is Destiny. But I want to go back to something y'all said about YouTube, right? And it's a conversation we had a couple of weeks ago. I want you and Act to be besties. No, that would be a, I think they'd have a great conversation. Yeah, I think you guys would have a fun combo. I think Act and Lou would have a great conversation. Me and Act is okay. You know, I don't see, I don't really have interest in sitting with him. I don't find value. I literally don't find value in what he does. But here's the tricky thing is that I think you guys would have a good conversation because you're very passionate about your perspective on this thing. And you feel like you have a completely different perspective than him. The tricky thing is sharing opinions like that about someone and then being like, I don't really want to sit down with them. I feel like that's unfair. I can sit on your face called I'll sit with him. What about, what about you guys just having like a cool combo because you never know. Maybe there's growth from that. Maybe it's like, oh, should I see where he's coming from? First of all, listen, don't you know Lil Babynum is them my guys. Oh, so you would feel disloyal than my real people. I see, I see, I see, I see. So it's like, you know, even with that, like... So it's a loyalty thing, which I respect more than a, I don't want to talk to a person I disagree with. Right, no, I just had to talk to anybody. I just had the dude who did the King Von documentary and we went back and forth about him calling King Von a serial killer. Oh, wow. And I had to explain to him, bro, you don't, you can't do that without any evidence. You can't call him in a serial killer. And again, academics. He doesn't talk about Froo Loops. What? He doesn't talk about Froo Loops. No, he didn't say that. He just do this. Yo, yo, that's crazy, bro. You can't call another man Froo Loops, bro. That's crazy. That's disrespectful. Disrespectful as fuck. That might be like, oh boy. Yeah, I don't, I don't. That's crazy. Wait, is this beef or whatever? But like I say, bro, you know, for egg, if we, you know, like I say, his, his whole thing, I don't see the value. If I saw value in it, maybe I'll sit down because I'm a general, right? Baby, them know I'm a general. They know I can do whatever I want to do. So it ain't no 10 on me, right? But it's like, bro, I don't see what you're doing and you done that. What does 10 on me mean? I mean, ain't no lies are surrounding me. Got you, got you, got you. Yeah, anytime you need to update about any. I need subtitles. Yeah, yeah, yeah. Maybe that's a great, great podcast if you haven't checked that out in that conversation. I remember when you first posted, I did do it when you first posted that. Yeah, you did, you did. Yeah, I just like when people have these conversations with each other because I feel like there's a lot of misunderstanding and a lot of that kind of gets cleared out. And then also the people that are following you and really understand what you're saying and also following ACK and understanding and defending him and believing what he said, they also get a more like 360 view of the topic. Right, right. I think that everybody kind of grows from that. Right, yeah, yeah. And I agree with that. I agree with that. It's just, I find it rough because of his position on certain things. Well, now you have a loyalty thing which makes it easier. Right, as well as my god. It's like someone talking about my mom and now I gotta sit down with the dude, like I don't really want to sit across the dude and talking shit about my mom, you know what I mean? So that's, it's like that. If it wasn't for that, I'd have been told Charlotte, man, get him somewhere and let me holler at him, you know? Well, that sounds terrifying. Yeah, well, you know what I don't get that. That just sounds absolutely terrifying. I don't think that internet, I don't think that internet ever want you to say that about me ever. Hey, tell Charlotte, get him somewhere. Where exactly? It don't really matter. I don't like to holler at him. Y'all said something just now. Don't say you're a general. Isn't that just like, get him somewhere. If you said meet him at a studio, that'd be different. I think I'm gonna be the one holler at him. Help! I wonder about, help! I wonder about that internet audience y'all talk about sometimes too though, but I think they just like to see people passing by. Yeah, it ain't fans. Like if you were, they're not fans or customers. We're looking for fans and customers. I think I'm almost representative. I'm on the peripheral, right? But I'm probably more representative of a lot of them, which is this is entertainment to them completely. And they're not putting like the reality and the severity of these situations on the quote unquote characters that they see. Now, to be fair, like you were saying, they're also the artists that are playing into it because they are playing versions of a character, a mascot, what you said, right? So you've got to let the audience off the hook a little bit because it's like, I'm not taking this seriously, but they aren't also in terms of the character they're playing. The audience, yes. This shit is layered. That's what, that's the whole point, layered. That's what I'm saying. And what's sad is they're gonna laugh at you when you crash out. You the same person that's being the orchestrator of all this shit. No, no, no, don't point at me with all this. I'm just saying the joke. Come on now. They can't wait for you to crash out as well when some bullshit happened about you. They're gonna be on you the same way they're on the people that you're talking about when you're talking about you. Right, and then how do you know your true value when literally your people are here because of the drama shit, right? When you go, listen, they're addicted to the drama. And then they want to know, like you said, it plays a, it is a news factor there. So it is a- Oh, I want to know what's going on. Yeah, it is. What the fuck? Dirk just posted, baby, just what was- I saw the P-line. Right, and he's going to put a storyline to it that doesn't match 95% of the time. I can tell y'all right now, drama brings you attention and don't bring you money. Fans, customers, yeah. It don't bring you money, yeah. Perfect example of that is- It brings you attention. It was like Housewives shows, right? The Housewives shows are incredibly popular, right? The Housewives themselves don't really have fans. Exactly. People are fans of the drama. That's it, that's it. It's a few. They can plug in anyone to do that. And that's why I say he has no audience. It's the Patriots. Right. But it's a few that have fans, but it's the ones that step outside of the show. Yes, exactly. The Bessie and the Frankels, the Portia Williams. Do you know what I mean? The ones that step outside of the show and find something else to do outside of the drama. Okay, I used this to get attention. Now I'm going to go figure something else out. But keep in mind, those people, which is you're 100% right, but when those people step outside, it's not like people stop watching the show. No. They still continue watching the show, but they're also into this other figure. Attached to you, right, right, yes. But you're right. When people are attached to the drama. It's not you. It's not you. Because they can get that many ways of the vows. Yeah. They like to fire. They're using this fire to stay warm. Yeah, yeah, yeah, yeah. And whatever fire they're going to go to stay warm. And then it's the same equivalent. They're not making art. And I think when you make art, people become like when you have, when you're honestly, you know, to credit, you like to do what Charlemagne has done throughout his career, like you're creating art, right? You are creating art. You're writing bits. It's like the Don't Give The Day thing. Say whatever you fucking want. It's a bit. It's a bit. I've seen it in action today. Yes. 100%. Yeah, it's a bit. I've seen it in action today. It's a bit. Who got the Don't Give The Day today? The head of Peter. Ingrid Newkirk. For what? For the Pete Davidson thing? Oh, she's a man. No, Ingrid said that when she dies, she wants to be barbecued. Come on now. She said she wants to be barbecued because she said that she wants to show people, this is flesh. You're not going to eat me. Like Ingrid, yes we are. Ingrid, I want Ingrid to come to the Breakfast Club so I can invite a chef over. So I'm saying, like Ingrid, I promise Ingrid, and I love Ingrid. Ingrid is one of my favorite people because she is so serious and committed to her shit. But I promise you Ingrid, you're inviting people to a barbecue. You're going to get eaten. Yo, Ingrid is going to get eaten, guaranteed. But that's the difference, creating actual content and just being the person in the place to say the thing. I mean, that's where we would debate. Like I think that, I think Ak is a creative as well and I think he's creating an entertaining face. Give me something he's created. I'm saying it like three or four already on the bottom. I must have missed it. What was it? I think the stream he doesn't own. No, but the created the off the record podcast. But not even that, like being able to entertain and being a destination on stream, like think about how many people are streaming now, like how popular streaming is, especially in hip hop. Like Ak is the first one to do it. And you got to give him a flowers for that. Like before that one. He's the first one in hip hop. I get, yes. 100%. It is popular now to stream and Ak was the first one doing it. On Twitch, right? So I feel like he's created these lanes and he has influenced culture in that way and you cannot do that unless you're doing it at a high level. Give me his donkey of the day. His off the record is literally not moving coach in any way, shape or form. Dirk did the interview there. It literally made his rounds about beef and diet. How much he needs Ak going to drink to come back at Lune, bro. Bro. This is going to be crazy. We talking like, bro, I'm a general. Whatever they sell on the internet don't affect real life. I ain't tripping off that. I'm literally trying to get, what is a general? A general is someone that's shot call. What is a general? A shot call. Yeah, yeah, yeah, yeah, yeah. You know what's a shot call? A shot call. Okay, okay. And where, where, where is your? I'm a shot call in the culture. Yeah, the culture. The culture. Is there like a state or a place? The culture. Okay. I understand what Lune is saying though, and this is what I was saying two weeks ago on the pot about. I love how vague it is. About like, I think you gotta be vague. How gets the kids going? I think YouTube should be used as a digital billboard. And I think that what Andrew has done, what you've done is like, you got to create the production. A real production. Like this is a real production. Exactly. And then you use YouTube. You can't plan on YouTube and say, hey, here I am with my thing that everybody loves. You got to say, yo, I'm creating this thing that everybody loves, but I'm giving it to YouTube. He's, I'm on YouTube with this thing that everybody loves. And the reason I feel that so much is because that's how I've always utilized the internet. Even when you go back to me and Dubal doing hoodstay to the union or breakfast club, like these are actual productions and productions that we use YouTube to distribute. That's all I wanted. Flavoring it. Flavoring it. I just want everybody to step their production level. Yeah, that's all I'm saying. That's what happens as competition starts to be bred, more people are in the space. Like you look at Kai, you know, Kai Senate. Like I think what he did is which dream he took it a different way. But he up production, right? He's creating games. He got a set. And this is what I mean. But it's not only set, he's like creating games. He's bringing people in. To me, that looks like a set. That's his house. I know, but I could see him doing that anywhere is what I'm saying. But think about it outside of the set. Like let's say whether it is or it's not a set. But like not only that, it's creating characters, but also creating games. Like if you have a specific person on, what are we going to do with that guest? The same way that you think about the breakfast club, the same way that we think about idiots or I think about play great, right? It's like he's doing that with the stream as well. Is that how he's up there? Say again? Doesn't he play games with the audience? His stream is utilized not to really play. I think he's 20, 30%. He's going through something right now too. We can get into it. If y'all want to kind of speak about the business side. Oh, absolutely. So Kai just signed his deal. Him and I show speed. I think it's with either rumble. Yeah, they signed the deal. Sorry to cut you, but perfect example. And I again saw this on probably academics, but they did this, their new show that's on rumble. They had Tiana Trump. Is that Tiana Trump? Yes. And then another girl, sorry, didn't know her name. And the four of them are like camping. They're like in the woods. And I've seen clips of it and it's fucking hilarious. Here's something that can be sold. But that's an idea that they're creating. Exactly. Here's something that can be acquired by a company. That Twitch stream shit is, what is that? Well, I'll tell you what it is. It's audience. All companies, but here's the reality of the matter. Companies don't really care about content. They care about audience. That is 100%. That's an heavy field though. Exactly. Now, what is it? Translatable audience. Well, I think of course you've seen him do it. No, masterfully. I think it's a hat trick. They're not moving with him. Bro, have they come? I need a bag. Have they come to rumble yet? I need a bag for fucking defending him like the bro. I need a motherfucking bag, bro. I just caught people over the rumble. I don't know. I'm not sure if he bought people to rumble, but he said his deal isn't for some reason they're not doing exclusive deals. They're letting them, because again they're more interested in audience. Because they want them still on Twitch because they can bring people over from Twitch to rumble. By the way, if I rumble, it's great. It's like doing a licensing deal. And if I was those guys, I would go run and get all of those bags. And the reason I would run and go get all of those bags is because to your point, you haven't said it yet, but I know what we're talking about with YouTube and all these platforms. Yo, they can demonetize you in two seconds. That's the point. I sent Alex some shit the other day. They've been, I didn't even realize it because YouTube ain't my main thing. They've been striking donkey of the day and who knows what else on Breakfast Club paid for a couple of years now. You need to fire somebody over there. And the shit said you're not necessarily violating any guidelines. They make you sign in to view it and you know how that affects it. Oh, kills it. But we should, that's something you can figure out easily, like you handle that easily. I didn't even know. At Breakfast Club should be doing it. That should be their job, making sure every single video is monetizable. It's green, at least, or what's the other one where it's like, we're not gonna show that many ads. Yellow. One of them. But I think what happened is they don't, they don't, they didn't do it to the whole, limited ads. Yeah, that's the one. I don't think it's okay. They didn't do it to the whole Breakfast Club page. It's just donkey of the day. No, we need to fix that. Weird, right? Because like last week, there might be a donkey that got like 400,000 views and then next week you got like 80,000, 90,000 crazy shit. So what Lou was just saying is like basically YouTube, what they'll do is they'll make you sign in in order to watch it to prove that you're like 18, but now that's not suggesting to people. Exactly. And then just kills the viewership. Yes, kills it. And I think he's seeing that with donkey of the day, kind of seeing it fluctuate based on what he talks about. Yeah, because they do that, but yeah. Look, here's the thing. I wanna be able to say whatever I want, but I also understand that YouTube is giving me the greatest platform and the largest platform on the planet and an algorithm to push out the content that I create that is good. So I'm not gonna be a baby about this entirely. Like I will understand the rules that you create. Once those rules stop me from creating authentically, then I have to go to another platform. But I'm not out here going, oh, I should just be able to say whatever racist word I want, like, I think that's a crybaby shit. Like welcome to reality. That's not reason. The show is absolutely right and that's why I keep going back when folks be talking about all this ownership conversation. You don't have ownership if you got a YouTube page, bro. Because YouTube- You just own your creation. See, this is the difference, though. If YouTube can demonetize you when they want, if they can control your algorithm, if they can strike your page and tell you what you can and cannot say, that's not what it is. A lot of that ownership, but you would employ a YouTube. Also, this is why, and I'm gonna go YouTube till I die, right? But this is why it's actually important that these other platforms, like a Rumble or a Twitch or there's another one kind of kick that are coming out. This is why it's important that they get some market share because they can keep YouTube on. Honest, yes. If there's nothing else, YouTube can go, you know what? You can't talk about politics and every time you do, we're taking it down. It could be like TikTok with China. Bro, you say one thing about the president of China out of here. What you gonna do now? What you gonna do? No. That's right. You can talk on your career. Yeah, yeah, that's right. So we want that. I mean, that's essentially like what the free market is, right? Yes. It's competition. Yeah. But what I think- How free is the market? Seriously, how free is the social media market? I mean, if you're hitting me up about trying to get your Facebook back or getting to your Facebook or whatever, if people are hitting me up about how they have videos of getting demonetized. If I'm complaining about donkey today, getting struck, how free is the market really? I mean, I think every market has rules. Like even on iHeart, you have rules that you have to stay within that they are okay with. You're absolutely right. But think about how many people online act like there's no rules, which is ridiculous to me. There's definitely rules. Y'all didn't even read the fine print when you signed up to YouTube. Yeah, that's why I think about it. You know what? I never read fine print. No, but none of us have with any of these social media platforms. I think that you could say the N word 40 times in a fine print and nobody would ever read. Bro, what if we go to Apple thing like four pages down and it's like, yeah, I bet you won't read this. That's all I'm saying. Like how free is the market really? I don't think it is completely free. I don't think it is. But we have to also look at it as a business or a corporation. I think when we start to look at it as like our God given right, it's not really that because it's not in the constitution. Hey, you can say whatever you want on YouTube. We can be Americans. We can say whatever we want. We have freedom of speech. Even there, even limitations with that. And I'm pretty much of an extremist when it comes to freedom of speech. But this is a business that someone has independently developed. It's like somebody, like let's say we open a restaurant, right? We have a fucking great Italian restaurant. We're serving Ingrid, the president of PETA. Exactly, that's what it is. That's right. That is the first meal, okay? And somebody comes in and they're not wearing a shirt. And we go, hey, we want people wearing shirts in a restaurant. They're like, I'm free. It's like, not here. Not here? Yes. There are rules. That's all I'm saying. Now if we got a restaurant on the beach in Anguilla, we might want to move the rules a little bit so you can eat shirtless because people are on the beach. On the beach, yeah? That's it. So we just have to operate, exactly, a little bit of give and take. Yes, yes, yes. And I appreciate it. I don't run from it. But what I think is more important is on these platforms, having something that has some replay value. That's how I judge content, right? If it has zero replay value, to me, it doesn't add to your catalog. It really means nothing. It's like... So when you're doing your interviews, you're looking at these as pieces where people can go back. That's what they are. Yes. And yours are too. I feel that way as well. When you just did that, Bev, yeah, it's like, yo, we don't just talk about bullshit. We go back to, yo, what were you doing in overnight ran and what was that like? You know, because it's more, I feel like podcasts are like the newest cyclopedias where you go pull one and get you something from it, right? You pull one, get you something from it. You know, that's how I feel. We're the first generation. I might've got that from you. I don't know, but I like that way of looking at it. These are resources. These are pieces of information that are gonna exist as long as the internet is out there. It's catalog. Catalog, yeah. That's literally what it is. We're the first generation to understand that this content we're creating is catalog. Because think about it, 15 years ago, people weren't doing interviews the way everybody's doing them now. They weren't bringing a camera into the studio, recording it, putting it up online every day. Breakfast Club, we started that. We started that 13 years ago. Our first interview ever. We started doing that. Radio started doing it probably 2008. Think about how much shit you didn't see from Wendy Williams. How much you didn't see from Howard Stern. You know what I mean? Like luckily we had the TV show with Howard. How much you didn't see from Angie Martinez. Yeah. You didn't start seeing them until they started doing television. You know what I'm saying? That was Stern you did see. Okay, right there, right there. Well, Stern had this TV show, that's why we saw him. Because of the TV show. Yeah, I give Stern credit on that too. I thought he was the first one who pulled back the curtain. And let you see the whole... But that's TV. Yeah. Imagine somebody opening up their daily production every day and you get to witness it. That's what we see now. We didn't have that 15 years ago. So we're the first generation to create this catalog of content. Vlad, you know, Breakfast Club, Brilliant Day is Drink Chance. All of these different platforms are creating content that's going to be around 20, 25 years from now. That's a big deal when you think about it. Yeah, that's what I'm saying. So like when you got 15,000 dollars, a bullshit with no replay value, what is that? Well, what if there is a market for distraction at all points in time now? And that's why a lot of these streamers, they're able to be on for 10 hours, eight hours, whatever it is. And maybe within that, there's some really funny, iconic viral moments that are going to affect culture, right? Like, I've even... Listen, the term Riz, right? I remember they come from... I don't know who exactly started it, but to me, the impact probably came from Kai's stream. It did. So it's like, that's... Is he... Kai's a different thing, though. Kai is... He's neuronal. He's a different thing. And I want to tell Kai, don't let them trick you. He has a lot of people coming at him. So you are giving him credit in terms of what he's creating? No, what Kai is doing is not the same. It's actual value. Again, I judge content about replay value. Because I think Kai, actually, he seems like just a good, fun, loving kid. I don't see Kai starting up a drum. Why do you switch it? I'll tell you why. It has replay value, period. Right? You will go back and watch Kai. Once you hear the story from Ack about the beef bullshit, it's dead in the water. Yeah, but I don't feel... And I'm just playing devil's advocate. I don't think... White devil's advocate. I don't think people go back and view old streams. Streams is one of those things that it's entertaining a lot of times. If the stream is... Listen, if the stream is produced in a way that Kai usually does, it does have that replay value. Let me throw one idea at you right now. What if we start looking at streams? Be it Kai, be it Ack, be it... Like news or something. Or what are we looking at? I don't even watch the Ack live stream. I always watch it on YouTube. It usually doesn't. Exactly. That's going back to watching. Hold up, hold up. That's replay value. So he's doing the same thing? Well, no, it's one and done. I'm not saying replay after it's made. You go... I'm saying... Check it, check it, check it. I think I got one. Go ahead. So we're looking at streams in the same way we look at basketball games, where it's like, I'm not watching a basketball game more than once. I might watch it later because I missed it, but and there might be some moves done in the game where I'm like, oh my God, this is going to go viral. This is going to be ESPN top 10 or whatever. But there was an entertainment value that drew me to it and I consumed it, be it on YouTube a little later or that one time. But I don't need to necessarily listen to it another time, but that doesn't mean that it's not quality. That doesn't mean it's not entertainment. I like this. When I'm watching hoops, I'm like, I love this, but watching the game I already saw, that's one of the most boring things ever. That's super boring, right? But in the moment, there's something they're doing. I'm trying to think sports... This is, let's open it up. Let's see if there's something here. I think I'm trying to look into that. I like what Alex said, but I understand like, yes, I may not watch a Kyle live stream or act live stream. Again. I only watch it on YouTube. So therefore it is content that can be distributed in different places. And so it does have some replays. No, not replay. That's one play. Replay speaks to it. Oh, meaning going back to watching? Yes, that's what I'm saying. You mean going back to watching? Yes, yes. Meaning the catalog has value. My catalog that I'm bringing over that black effect has value. Put it this way. The catalog I'm taking over the... Yes, yes, yes. But I understand your argument. Only point shy with time is good catalog. That's good catalog. But I know that because... No, and the reason I say that is because when I'm out now... People say... People that bring that up, that was some shit that was 2012. So what I'm saying... This is the point. I get what you're saying. But it's different. It's a great catalog. It's a great catalog. So I'm saying... No, no, I get your point. Entertainment and journalism is two different things. Like no one really goes back and watches news again. Yeah, I was a journalist. It's literally entertainment. But he's reporting on the news. You're upset that he adds his little... I'm not upset. Let's not put that out to you. I'm identifying what's happening from my perspective. Yes, what you disagree with is that like he adds a narrative to that. And so that I understand. But what he's doing at the end of the day is just reporting on what he thinks is the news and getting his opinion. He would tell you it's not journalism. He would tell you it's entertainment. He would tell you it's entertainment because he knows... Man, listen. He does not know what he's saying half the time, bro. He's drunk. We gotta get you in act to have a conversation. Yeah. What was you gonna say? Chris, I'm sorry. No, no, that's cool. Did you watch his breakdown of the takeoff killing? Yes. Why did you watch it, Chris? It was very compelling. Chris, you're 72 years old. What the fuck up? Actually, my 80-year-old father actually called me that day. That's actually a great point. What happened with that guy who got killed in Atlanta? No way. I swear to God. Wow. So I remember actually texting you and being like, I think something's happening here. The way he was kind of doing it in real time. Yeah. I think we have to look at streaming in the same way that we look at sports. I think that's a good point. And I think that in particular with that, though, he was wrong on everything he said. Okay, see that I don't know. And that has real life implications. He was calling people murderers that the police pulled the video and said, that dude did nothing. And guess what he was going on for? Oh, you see his shoe bend? When his shoe bent, that mean he was swinging his shoe bend. You see the bending of the shoe? Right. What? Yeah, I don't think he's in a certain situation. So that's what I mean. It has real life. Now people are looking for these guys saying, oh, you might have something to do with some. OK, this is good. We're getting somewhere. So we can acknowledge that there is entertainment value. And even if it doesn't have a replay value, it's entertaining in the moment like a sporting event. And we like that. We like sports. And we like streaming. We like news, whatever. Now there's, but there's also a situation where you think that there are real life implications that are dangerous. And you have a code where you're like, I don't want to break that because I don't want to feel partially responsible for what could happen because of it. Exactly. Got you. OK, so that's where your issue is. I've told you this a million times, though, Schultz. What other people, like the six nines and stuff of the world, that's entertainment to a lot of people. But that guy is going to end up dealing with real life consequences. So that's a common criticism that you've had. You have it. And I bet other people share it. So maybe that's the discussion. What responsibility do the platform holders have? By platform, I don't mean YouTube. I mean, you on your platform act on his. What responsibility do they have when they're talking about these things? Do they have the same responsibility as an artist who's talking about shit that maybe he doesn't exactly live and maybe some people could get hurt off of it? Or do they have the same responsibility as like the news, which is the Fox or CNN, which is just saying bullshit anyway to get ratings? Like, I think what they have is a responsibility to speak on things that they truly understand. Whatever that might be, you don't draw a bit up about something until you really know what angle I'm going to go. How I'm really going to dress this up, right? What's happening is the need to be first has driven them into this weird place. This is a news thing, too. This is happening in news, too. We live in a first economy. So everybody wants to get first. And instead of really digging in and figuring out what is true, they figure out how to be first. They'll get back to what's true after the fact. Let me get these clicks and engage them down to be in first, because everybody running the story. After we just throw the story out, then we'll come back and find out what's true and not. I don't think it's a healthy criticism. That's why I think the convo would be really interesting, because I'm curious what Ak would say about his responsibility. It's nothing you can say. Well, I'm so curious. Yeah, no, yeah, yeah. I give you that. I give you that. I give you that. Yeah, I think that would be a good convo, man. I'll give you an example. Recently, we had a young nudie on, right? Young nudie had on the chain that said for, I think it was for P. For L. For L. Everybody loved P lately. So I said, yo, you signed a little baby? Because I'm thinking for. P.F. I don't know. Shout out to the four P.F. You know what I'm saying? What's that? I don't know. It's a little baby's regular life. Exactly. And it was just like me being from that world, the way he answered it, I literally said in the interview, like I feel like I don't need to ask no more questions about that. Yeah. And I don't know the difference. You see, I pull back now. Had that been that, he drives into that. Now, let me tell you what made me think. Not only just him. I'm going to tell you what made me realize that that was a thing because Ack posted it. And under Ack comments, it was people saying, there goes Charlemagne instigating. Charlemagne being an instigator. What was the instigation? I don't know. So I'm going to speak vaguely about it, right? And I don't know anything in particular. But he asked him, was he signed the baby? He said, no, I'm signing this four L, this I shit. And then he said, what's the difference between four L and four PF, thinking that there's a connection, right? And he was like, oh, well, we the biggest. Now, the internet can take that. And academics are posted. And then here comes 5,000 YouTubers who pay their bills off clicks to just barely making 1,000, 2,000 a month. Here they come. Ack is the validity. If Ack is what's driving a lot of these blog sites, you see what they barely making and it's salaciousness. I mean, it's some shit. And every time they cite Ack, DJ academics pays said, duh-duh-duh. DJ academics said, duh-duh-duh, because that's the only place they can get it from, because he's misinformed. They can't get it from Lone. They can't get it from Charlemagne. They can't get it from people who are informed in the culture. That's why they cite him every single time, because it's the misinformation as to what you're actually looking at. But the 4-P-F, 4-L thing, allegedly something's happening down there where I don't know. Maybe they don't see eye-to-eye. But I've seen Baby and Savage together several times, so I don't know what that is. But in the streets, again, the rappers act as mascots. I'm not looking for Savage and Baby to have a thing, even if there's a thing that exists. This is what I'm telling you. Your starting point tells me where you're in regards to the culture. Your starting point, right? So when I even hear that, I say damn, that ain't Savage and Baby if there's something, right? And I'm saying there's nothing. But if there's something, that's some behind the scenes, something back there going on. So when you grab that and put that next to both those rappers, you put them in a unique place. Those two guys happen to be generals where they from, so they know how to deal with it, ignore it. Don't let the internet get us. But act is putting young 22-year-old guys in that same situation that don't have that information. He said what? He said he bigger than, nigga, he the biggest y'all. And he ain't talking about nothing, bitch. And man, it was so interesting. I'm looking at the comments, and I'm like, man, don't nobody come up approaching me about no 4P and 4P. I don't know nothing about none of this shit. I'll be 45 in two weeks. Yeah, OK. And me, I'm sick of it. I still don't know what's going on. I'm sick of it. There's two crews, you know, 21 service, a little baby. No, of course. Yeah, it's just the thing. I'm sick of it. I'm sick of all of that. But I know they need some game to put next to it. Yeah, yeah, because I can go without it. Why would 21 and 0, oh, you're saying their crews might have been to the past? The rap dudes are never, unless you see them fight when they see each other. Yeah. It's usually behind them, something doesn't happen. And it could be 10 partners down. Oh, fuck, but you got to hold your boy down. And even if I don't got to hold him down, they might hold me accountable just because that's my guy. And is there any reconciliation? It depends on the circumstances. When his bloodshed or his death or certain things like, you know what I mean? But if it's a little bickering online, usually though, just can't even make it in the general. That don't even make it past. Got you. So how can someone report on that in a way that you deem appropriate? Because people like drama. People are nosy. And they love to gossip. So it's like, there is a market for somebody doing that. So what's the. I think you do it like the news. Well, even though the news doesn't do that anymore. Think about how the news was back in the day. Right. They didn't pick a side. Yeah. The news model has always been if it bleeds, it leaves. But that's not fair. Because if the news now is reporting it with opinion, with a bias, why can't somebody? You can have an opinion without picking a side. You can have an opinion without calling somebody a reaper. But I'm saying, why would you hold a YouTube streamer to a higher standard than you hold a Fox source here? That don't make no sense. Those people have the ears. Those people are impacting people to wave Fox News, Impact America, or CNN Impact America. We can't look at. We're looking at streamers as if they're not influential. But what Charlie was saying is really brilliant is that they're more influential than the news now. So even though they don't have these billion-dollar corporations that are behind them, we have to hold them responsible for the same amount of information being disseminated to the people. So it's really not about how big the company is. It's how many eyeballs are looking at that creator. And you realize how big an influential they are when you see them getting sued in court for millions of dollars that they don't have. Because they're being held liable for the things that come out of their mouth. And you're going to see more and more of that moving forward. A lot more of that. But you know there are people in the industry that care just about the cloud and don't have morals, so to speak. But here's the thing. I think they're going to end up holding millions of dollars. Here's what I think about reporting on the salaciousness or the B for all of that. I feel as though you just be informed, because I do know it's a market for it. And I would want somebody black to do it instead of a culture vote you're coming in and amplifying it. But you ain't no better than a culture vote you when you just is misinformed as the culture vote. You just got my skin color, which is even more detrimental. Because people look at you and think, you know. They look at you and say, that's Ackie or that's whoever. Let's take his name off, because it's not really just about him. There's a culture of it. Yeah, that's a lot. That's the thing that annoys me. It's like everybody wants to be a culture vulture. It's like, that's my shit. Like, stop writing, y'all. Stop it. There you go. Like, leave it for the boys, you know what I mean? Look out. Great conversation, man. Let's pay some bills. Squarespace, today's episode is brought to you by Squarespace. Squarespace is the all-in-one platform for building your brand and growing your business online. Stand out with a beautiful website, engage with your audience, and sell anything, your products, content you create, and even your time. Squarespace makes it easy for creators to monetize their content and expertise in a way that fits their brand. 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And when you're ready to launch, use offer code idiot to save 10% off your first purchase of a website or domain that Squarespace.com slash idiot would offer code idiot for 10% off your first purchase. All right guys, I gotta tell you about something that's been keeping me feeling absolutely fresh, healthy, and energized lately and it's called Elevate, okay? Your Vitality Daily Greens is co-founded by Steve Harvey and formulated by Harvard scientists. This game-changing formula boosts your body's mitochondrial production providing you with sustained energy throughout the day, no more relying on coffee or unhealthy energy drinks to get you going. It's packed with over 30 superfoods, vitamins, and minerals to feel energized, focused, and ready to tackle your day. Look at that, nine greens per serving. Clinically studied probiotics contains fruit, vegetables, mushroom blends, enzymes to aid digestion, zero grams of added sugars. 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So you're about to go on tour, I saw the Life Tour. The Life Tour, so we're gonna announce a couple new ones soon. All arenas? Not all arenas, but yeah, just some cool venues, some cool venues, so yeah, stay tuned, stay tuned. Loni, what you got? It's up there podcast every Monday, midnight, video patron, video YouTube staggered three days, F-O-G-F-O-T-V on YouTube, big black effect energy. That's right, Loni's a part of the black effect family now, black effect iHeartRadio podcast network, so make sure you subscribe to this up there podcast on the black effect iHeartRadio podcast network. I wanna tell y'all real quick, make sure you go pre-order Invisible Generals, that is the next release. Well actually not the next release, but there's a release coming out before Invisible Generals on my book imprint, Black Privilege Publishing, but Invisible Generals is a true story of America's first black generals, Benjamin O. Davis Sr. and Jr., a father and son who helped integrate the American military and create the famous Tuskegee Airmen, so make sure you go pre-order that, salute to my guy, Doug Melville, it'll be out November 7th, but you can pre-order now, and we gotta big up our guy, Chris Murrow, man. Yes, sir. The article on his headline and deadline, Brad Pitch Planned B Hires Chris Murrow as Head of Audio, all I want is for Chris to get some new goddamn head shots, this is crazy, this is crazy. He showed me that, I didn't know that was you, Chris. That is definitely Chris. Planned B Entertainment, Brad Pitch Production Company is moving further into the audio space, the company which recently secured investment from Media1 has hired Chris Murrow as Head of Audio. It comes after the business unveiled an exclusive multi-project development deal with Audible to create a slate of shows with the Amazon-owned company, including A Summer Love Thing by Bradford Young. Murrow co-founded The Loudspeaker Network in 2013 with the late Reggie Combat Jack Jose, home to shows like The Reed, Brilliant Idiots and The Combat Jack Show. He is also the co-creator and editor on Gimlet's scripted series, Mogul and the creator, executive producer and co-writer of the Audible Original Summer of 85 hosted by Kevin Hart. Murrow has also co-authored six New York Times best sellers, including Hustle Harder, Hustle Smarter with Curtis, 50 Cent Jackson and Black Privilege and Shook One with Shalemaine the God. We are very excited about the audio medium as a place where brilliant artists are working to tell stories in new ways. We are thrilled that Chris, who's working in this space has been of the highest quality, will now join our team and lead our efforts in audio storytelling, said Planned B's Pete Diddy Gardner and Jeremy Kleiner. Chris, the floor is yours. Well, I wasn't expecting you to read the whole press release, but thank you. You gotta let him know your resume, man. Yeah, it's exciting. I mean, you know, it's like a strange time to be starting, kind of working in the film space with the strike going on, but Planned B makes incredible films. And drugs. Planned, right. Yeah, a lot of people did think it was, what is that, like a birth control thing? Yeah. Planned B. Anyway. I was adorable. You just said, what is that? I don't know. I never used it. I'm a little old for that. I'm a little old for Planned B. That wasn't really my era. Yeah, killing it, my boy. Yeah, for sure. We're trying to make some movies out of some audio. Let's go, man. That shit ain't happening no time soon. We got time. Hater, bro. What the fuck? God damn. What he said about the writer's crack? Listen, man, I'm all for the writer's crack. I'm part of the WJ. I voted for the strike. I don't know, man. It's looking tough, bro. I had a conversation with somebody last week. I'm not going to say who and what show. But they, a big, big dog. And we were having a conversation about the writer's crack. And he was like, what you think? I said, I don't know, man. I'm glad that they're applying pressure. But the way I'm looking at these studios right now, I think when it comes to the writers, I think that they're going to, at least it's going to be for a moment. I don't think it's something that's going to last for a long time. I think they're going to try having one or two writers, one or two people across the line. And they're going to try to chat GPT rooms. So instead of writer's room with nine people, 10 people, it'll be like two people in the AI. They're going to try that for a moment. That's going to happen at some point, though. That's inevitable to be the case. I think they can do that. Yeah. I think they can do that. They're going to try it. I saw the guy who writes Black Mirror. He said that he tried to write episode on Black Mirror. He tried to let chat GPT write episode on Black Mirror. And it was terrible. And the first thing I thought was terrible to who? Because you might let us read it. And we might love this shit. You're the creator. Yeah, you're the writer of Black Mirror. It takes time to train an AI. That's the thing. You've got to learn how to talk to it and tweak it to do what you want it to do. Well, if you've got a writer from one of the, who's the guy named, he's the article's out. But if you've got like the writer from one of the top shows out, and he puts that premise in chat GPT. It's not about the premise. It ain't the premise to prompt. Yeah, so it's exactly. So basically, think about like, you ever on Google and they? You type in words and all the keywords? No, not even that. Like, and they pop up, and it pops up like nine images. And it says, click the boxes that have a sidewalk. Click the boxes that have a stop sign, right? What that's actually used for is Google's using us to train an AI. Yep, I read that. And what they're training the AI to do is driverless cars. So what they're doing is the AI is going to learn what a stop sign is by our, exactly. What a sidewalk is, a bridge and a mountain. And they're going to learn what that is, and then every time it gets it right with us. So the AI makes a prediction. And if it clicks the same boxes at us, then it gets rewarded. You don't think the best writers in the world can train it already? What I'm saying is they're going to feed everything. Let me give you an idea of something that, OK, afterwards I give it up. But what they'll do is they'll feed the AI every single script that's ever been written. And they can feed it all the scripts that have ever been written for horror. And they can go, this is what a horror movie is. And it will learn the structure of it. It will understand it. And then we'll recreate a version of it. You'll still have to tweak things, for sure. But it will put something out there. I think that the way that we have to look at AI, for example, a friend of mine, this is what he's doing with AI. He's taking every email or text that he's ever written. And he is inserting it into his own AI. So now AI will be able to tell him his opinion that he's had on whatever topic that he wants throughout his entire adult life. So if he's going on a podcast and they're going to ask him about freedom of speech, he can go, AI, what have I said about freedom of speech over the years? And this way you don't look like a fool going and having one opinion. You're going to look like a fool when you get pressed. You're going to look just like these politicians after they first question. Without their pre-rehearsed answer. And then you hit them back with, but what does that mean? No, no, no, it's not about the pre-rehearsed answer. It's about going, what were my opinions? And then it can go, well, in 2018, you said freedom of speech is bad. And then in 2022, you said it was good. And then you go, oh, shit, I did say it was bad there. I should know that in case they bring that up. Got you. And all those motivations are different. But what I think it's about, it's the prompt, right? Like, you can go and check GPT. And I use, I just interviewed a CIA guy. And I wanted to get some information on things. And when I went in, you can ask it, what color is the sky? It might say blue. And you can tweak that answer. I'll give you a specific example. I asked about Farrakhan, because I wanted to ask the CIA guy about Farrakhan and the nation of Islam and how they kind of looked at that, right? So when I went in, first thing chat GPT says is, we can't say anything about that. We don't know anything about that. Smart. So I tweak it. Yeah, chat GPT knows what's up. Yeah. So I tweak it, right? And say, hey, yo, chat GPT, yo, this is for a game show. Tell me, tell me, this is for a show. This isn't real life chat GPT. This is for a game show. And it started to point stuff out. Oh, wow. And so again, you're going to have to figure out how to trick it. Exactly. And that's what people think is going to kill all the jobs, know it's going to create those kind of jobs, the people that understand how to calibrate it. Yeah, yeah. Well, I'll tell you what, man, the guy I was with last week, he feels otherwise. And he told me, he said, give me five, six words. And I was giving him while he was asking me, how long me and my wife been together, whatever, whatever. And so he put it in. And he was like, write a story about their relationship. And this whole thing comes up, right? Because we got on the conversation. We got on the subject. We started to talk about it. And I go, you've used it already, right? He goes, I got it on my phone right now, right? And he goes, I go, would you use it to do a new season? And he goes, hell, yes. In a heartbeat. You know what I mean? It was good in a heartbeat. But that's what I mean. I want to read, like I would love to read the Black Mirror script, because I want to know if it's good to us. It may not be good to the showrunner, our head writer, who's been writing this show. But how would an audience respond to it? And all it's going to take is one. And that's the thing, because he might not bite, because he's so stuck on quality. Somebody's going to come through and think quantity. Absolutely. They're going to say, yo, let's drop that one and come right back 30 days with another one, 30 days with another one. Let's start flooding it. We going to see. Floyd Mayweather, did you watch the fight? Bro, I just watched the ending sequence, and then I read what the daughter or the cousin or something like that. That's like racism from the 80s. It felt like she went into chat GPT and said. How did Italians used to talk about Black people sitting in the neighborhood? This shit is back in its day, bro. Like, what's going on? It really did look like that. It was crazy, bro. It really did look like that. But I'm going to tell you something. Floyd got to cut it out. And I'm going to tell you why Floyd got to cut it out. Your Floyd Money Mayweather, you know, you can debate whether he's the greatest boxer of all time, he's definitely in the conversation, not mad at anybody who says that he is. But what's going to happen in these situations is just what happened here. You keep getting in the ring with these amateurs like this who don't give a fuck. So what if you would have just died that Floyd's knees? You know what I'm saying? It took his fucking knee out. What if one of his guys would have just ran in the ring and hit Floyd with something? Why does Floyd keep putting himself in these situations? You can't tell me it's just for money, bro. Remember we talked about it this morning? They were saying it's an equity play, right? And I'm like, he's been getting equity in his fights. Not his fights in the network, so it's passive income. What happens is if they have two million subscribers on Zeus and they pay five dollars, I mean, is it two million they said? Two million, they pay five dollars a month, right? If they tell him we give you 30% of our company if you bring your fights here. Now in 12 months, whether he fights or not, that's 30 million, right? That was a smart, smart, smart move, but he's been doing exhibition fights like this before Zeus. And when we talk about somebody having equity in something, this guy had equity in fights when he was getting 100 million of fight off pay-per-views, man. But see, you're talking fights. It's the company's passive. This is my, this puts me in a position to now get passive income from a network that's already wrong. I'm fine with that, as long as you don't have to do this to get it. How else can Floyd get it, though? Just being an owner in Zeus and best in Zeus. But I think the value comes from- He's raising the value. Yes, he's raising the value. Is he? Yes. Have you subscribed to Zeus yet? No. Have you subscribed to Zeus yet? I'm more likely to do it with him fighting than without him fighting. He's fought twice on here. You haven't ordered one yet. Yeah, because I don't care about the Gotti guy. But if he fought someone I cared about- I bought the zone immediately when the zone came out. Yeah. Because the zone has high quality boxing matches on there. And the zone is also showing me, or when Jake Paul has a fight, I'm going to watch Jake Paul. Get your money, Floyd. I'm not going to tell you that. I'm not going to give him no egg. Bro, get your money, bro. I don't like this for his brand. I know it's easy to say that. I don't like it either. I mean, that's the problem with our generation. Everything's about the money. Like, are you still Floyd Mayweather, yo? I don't like it either, but I understand the play. Like, look at this shit. No, I think the problem- This is nigga mania. I think the problem with- I think one of the problems with us is that we hold athletes up to such high regard that once they do things that don't live up to our standards that we built up for them, they let us down. So we're like, yo, you should retire. Not make any more money because you'll let me down. And it's like, this is how you're going to provide for your family. This is how you're going to keep the people that are working for you employed. If this what you got, do it, bro. I guarantee Floyd made more money off Logan Paul fight than he did this. Yeah, it's probably good, yeah. I have no problem with him doing exhibitions. But you still need- He might need to make some money. You know? Like Lou said, this is the long put. This is raising the value of this company. Let's say 10 years from now. I'm not shitting on Zeus in no way, shape, or form. How long do we think Zeus is going to be around with this type of content, y'all? That's a thing. You'll be surprised. You don't watch the Blue Face show? I'm 35. I'm 45. I didn't see so much shit like this come and go, y'all. For show. I didn't see so much shit like this come and go. That shit may seem like it's the hottest shit to y'all now. In three years, y'all won't give a fuck. That's true. I don't want to hear y'all the shit right now. You're living in a bubble right now, y'all. I'm not living in a bubble. There's a market for this. People like reality- For how long? Reality TV has been forever. What do you mean? Your reality TV came and it's still thriving. This episode has been brought to you by Zeus. Zeus is one of the greatest streaming platforms on the planet. Listen to this point. There's not shows like Flavor of Love anymore that came and went. There's not shows like I Love New York anymore. There's a style of reality TV that came and went. Does reality TV still exist? Yes, but what type? Right now, the shit that's winning is the high-brow shit. To have a show on Bravo, you got to look like you have some fucking money. You got to have some type of career going on. I'm not saying it's high-brow, but I'm just saying it's high-brow, and it used to be, then motherfucking shitting on the floor. Trying to win Flavor of Love. There is a market for people who like the ratchet shit, and so if no one wants to put that ratchet shit on TV, Zeus eats up at his higher market. Yeah, it looks for how long? Make it short. Make your money for... Yo, you just keep coming with a new version of Ratchet. Yeah, yeah. This is a ratchet, too. Don't act like they're not ratchets. That's why they're not ratchets. It's the network's job to craft something as they evolve. Do you think that this is like... There's a difference between drama and low-brow bullshit. I promise you the low-brow bullshit. People love the low-brow shit. For how long? Forever. Since the beginning of time, bro. That's not true. That's not true. It's not true. You didn't read the Bible, bro. Read the Bible and how many low-brow stories are in the Bible? Yo, they all gay over there. Blow them up. Listen, I'm going to tell y'all this. Y'all do that shit. Get your money for the short term. Long Jeopardy play? That ain't it. How long was Jerry Springer on? People love Jerry Springer watching all that ghetto shit. That's the same thing. Jerry Springer was on for a long time. But exactly. So what do you think Zeus was supposed to be? How long was Jerry Springer on? How long was Jerry Springer on? Jerry Springer, the other dude, the bald dude. But once again... Dr. Phil. That's the first of its kind. Those are the people that strike oil. They do it once and then everybody thinks, oh, that's the way to go. So everybody wants to do it. It's like when Kim K did a sex tape, you know how many motherfuckers put sex tapes out thinking they're going to be the next Kim K and that shit did nothing for them? Yeah, now there's only fans and people are making money on that. Only fans are popping. Come on, Charlotte. I'm going for a 27-season. 27-seasons is a long motherfucking time. Once again, first of its kind. It's for him to use. Yo, don't listen to Alex. Don't chase this shit, guys. Yo, don't chase this shit. No, I'm not... Wait, wait, wait. Who's... I'm not telling people to chase it. Alex is an algorithm. We don't call him algorithm Alex. If you was a garbage bill kid, you'd be algorithm Alex. See, now he's being academic to creating the story line because I ain't saying none of that shit. I did not tell anybody to chase that. Create something that is going to stand the test of time. Yo, Alex, why do you keep telling people to chase the algorithm like that, bro? That's crazy, Al. What are you doing, bro? I'll be a god-do to me. After you go and do to me, son. This shit does not last. Let's take everything off YouTube then. Man, I'm just a stern believer you can catch more with honey than you can vinegar. You're gonna get some flies for a couple of years. But here's what I thought. I agree with that. You want to be Netflix or you want to be motherfucking... Yeah, see, but here's the thing. I agree with that. But there has to be a market for everything. So if you say that... Fuck the market. Tap out of the market. Tap into the market, build yourself and go the other way. Like, VH1, they've had very raunchy shows that's still around, right? So he needs to operate like a VH1 That's what they're doing. That's what I'm saying. That's what I'm saying. Like, you're agreeing with me. That's what Zeus is doing. That's what he's doing. You know what Zeus is about to get in a minute? A whole bunch of lawsuits. I think, see, he ain't went through that phase yet. And he ain't went through that. He gon' get a... VH1 ain't got that. Yeah, VH1 went through that phase. A whole bunch of lawsuits. You will have to survive that. And a whole bunch of protesting in a minute. Give it a minute. Give it a minute. I mean it's behind the head. It's behind the people. You'll definitely have to survive the lawsuits because of the fighting and all of that shit that constantly happens. You're gonna go through that. But if he's innovative, then maybe he flips out of that. And wow, I never thought that started off as such as such. Look at it now. I don't know who it's gonna be. The NAACP, until somebody is gonna start coming at Zeus's neck for the depictions of black people. Black and brown people. Guaranteed in a minute. Guaranteed. You just wait on it. Just wait on it. It's a guarantee like a joke. It's triple double. But that's not what I was supposed to say. The world star hip-hop is still around today, bro. They've changed a lot. That shit is shit. What are you talking about? That shit ain't. They're actually a music distribution company now. They focus more on breaking new artists than they do all that fighting and all that right shit. They had to do that. They had to move away from that. So now there are other websites that put the ratchet shit and people go there. There's always going to be a market for it. And those people are gonna hit that wall just like world star and everybody else. That's what I'm saying. Long Jevity, Alex. That's it will work for the short term. Just like that's the game. You're gonna look back a little to see and realize how stupid you look at it. Stop it, y'all. It's so snappy. It's solid. It's so solid. OK, we love what you're doing over there. Keep up the great work. That's right. That's a white man telling y'all that. Y'all keep on giving them entertainment with that nigga shit. Let's do some Ask an Idiot, Stella. I didn't say that at all. OK, you can catch more honeys or something. I want to do Ask an Idiot, Stella. Let's do Ask an Idiot. Yo, you know what we do every single episode? You know what? We can't talk about this. Bruh, you lucky you ain't get your ass motherfucking beat. If Clay was alive, God bless the dead. I promise you, Clay was going to be much. Clay was not going to do what Duvall Security and Snake did. Duvall, trust me, Duvall Security roughed them up a little bit. Snake wanted to put hands on you. If Clay was alive, Clay was going to tag your ass. This ain't funny. What the fuck is this? I'll beat you up that soon. Alex, think this here funny? No, I don't. Yo, stop this shit. I was trying to put this on me, bro. Alex, think this shit funny. You're going to stop. You're going to stop. Future, yo. Alex, say this guy can sell out Toronto right now. Oh, my goodness. There's DJ Charlotte Demmicks over here. So, like, DJ Charlotte Demmicks over here. That's crazy. He's going to get in my butt. Hey, bro, all that praise ain't going to get you slapped the fuck out. That's right. I don't give a fuck. I like how the big dude just said, fuck that. I'm like, I don't give a fuck. Get him out of here. Get you, man. Get you out of here. Oh, man, when they big like it, they just jump on you like this. It's all right. Yeah, your body collapses. Why is this considered funny? What the fuck? That's not funny. I don't get it. Yeah, it ain't funny. I don't like it. I mean, it's funny. It's funny. No, it's funny. Duvall's just reacting. Yeah, of course. It's like, I think about other shit, right? I don't like how he just was able to walk up on Duvall like this. That could have been a blade to the neck. I don't play like that. Oh, so why is he holding him? Like, why are you touching him? Touching me, yeah. He deserves to get his ass beat. This is assault. That is assault. Kiss me with that fucking consent. That's sexual assault. Word up. You whispered in my ear. Yeah. Come on, man. What if I'm in the prison? No, that's sexual assault. Yeah. He should go to prison for that. That's sexual assault. Goodness. So who's that on? The organizers of the event? Yeah. Yeah. He's green lit to be done now. Yeah. Yeah. I was getting my audience. Listen, why do you keep giving these to people? I don't know why, Alex. He's trying to put down bigger. Wow. You're the only person that is in control of whether they see the audience or not. Why, Alex? Why is he getting bigger? Let's do some Ask an Idiot, Taylor. That's the content that I post. I never post this content. Let's do Ask an Idiot, Taylor. Taylor Gang. Give it a bap, bap. What we got? I keep hearing about that. Salute to Quiz 100. Quiz 100 said, have y'all watched Allie Siddique's special on YouTube called Lost? No, I haven't, but I plan to. You know who actually recommended me that? Meffi Man. Oh, wow. I was with Meff last week. Meff said, man, who you think is the funniest black comic out right now? And I said- Andrew Shultz. I said Carlos Miller. I actually thought he said- I heard him say black comic, then I said Carlos Miller. And then he said Allie Siddique. And I don't know why I thought Allie Siddique was white. Isn't there another Allie? Not Allie. Long. There's not another Allie? No. Not in that I don't know. So when he said Allie Siddique, I thought he said black, but I guess he didn't. So then I said Andrew, he said you was funny as fuck. Oh, I respect man. But everybody keeps telling me to watch Allie Siddique's special on YouTube. We got to check it out. Yeah. Okay, what about- oh, that's a good one too. I'm going to scroll up a little bit, Taylor. Charlie Marxiano says, when is Brilliant Idiots the movie coming out, who would you feature in it? I definitely want to do a Brilliant Idiots movie. That is something I absolutely, positively want to do. And- What would it be about? Like y'all living y'all regular lives, then meeting up to do the part? I got some ideas. Yeah. I got some ideas. There has to be some, you know, adventures, some chaos. Yeah. Yeah. Like something going on in New York City, something like that. I definitely, we definitely going to do a Brilliant Idiots movie though. 100%. That'll be good. Scroll down some more, Taylor. What we got? Favorite record this year? You know what? I just saw a very interesting stat. And this is why I keep telling everybody man, y'all got to really start thinking outside of the box. That TikTok time. No. Complex. No hip-hop album. Our song has hit number one in 2023. Wow. First in 30 years. By this time last year, six rappers had number one albums and two hip-hop singles that topped the Billboard Hot 100. Good conversation. I don't know if I said it here, but I've said it before about how I feel like Afro Beats is going to be the biggest black genre of music soon. Just because I feel like there's too much low vibrational energy in hip-hop. So we need high vibrational energy. Yeah. It was one thing when, you know, we all grew up on crunk or we grew up on trap music, but we didn't see so many rappers getting caught up in Rico cases. We didn't see so many rappers getting killed. Like you know what Loon has been saying throughout the whole podcast, you know, it's so much real life consequences that are happening because of what used to be entertainment. Right. And I think it's just turning a lot of people off. And you know, when it comes to how old hip-hop is getting hip-hop is 50 years old. You know, some of us have been listening to hip-hop our whole lives. We not even on that low vibrational energy. So I want I'd rather go listen to a burner boy, you know, or Tim's like the Afro Beats just got good vibes and good energy and it's it's blackness. You know. So I don't know, man. I just see people just got to really start thinking outside of the box, man. I think hip-hop is really put itself in a box and the people that you even see super successful in hip-hop music wise are the people who didn't put themselves in a box. Drake didn't put himself in a box. Kendrick Lamar didn't put himself in a box. J.Cole didn't put himself in a box. Because people did not put themselves in a box over the last, you know, 12, 13 years. Those are the ones that are still having success. So I don't know, man. You know, I think also to add to that, I think what it is to though is speaking to the algorithm changes that because most rap stars in the last two or three years were created on TikTok, right? And so when they do this is what I talk about with the algorithm shift. Anytime they do an algorithm shift, it may change what is now at the top of the market. And now I believe they're pushing people like burning the algorithms over on TikTok instead of the stuff like the Drillie, the kind of nigga shoot nigga. It's an algorithm. So they're being introduced to real artistry now. No, no, no, no, no. It might not be on purpose. It might be because TikTok, okay. So TikTok is the most influential social media platform, let's just say, right? So it's going to have the biggest impact on culture, let's just say. Now if it has a really strict rule base for what you can or can't say in a song, i.e. you can't talk about killing, you can't talk about shooting, whatever, by proxy of that. That's what I'm saying. The music where you're not talking about those things, is it going to be more popular on the platform? Whoa. That's what I'm saying. So it's not like there's a person at TikTok going, we got to push this. No, it's the algorithm. The rules are pushing it. And that's the same thing we talk about with YouTube at any moment. They make a decision that you know what? We don't even like comics no more. All this shit y'all talk about. Hit a button, now that shit is no longer favorable. And so if you've lived over there and forecasted your business based on that, which you can't control, like nobody saw TikTok, bro, in the last two years, songs will just pop up on TikTok and just go crazy. Boom, that one's gone. Boom, that one's gone. You can't say nigg on TikTok. If you say ass, they may pull it down. And so by the algorithm now updating to that, it now will fix the trap music. Not to mention labels spending money on TikTok to manipulate that shit. So a lot of this shit ain't even organic like you did. You think it is. What else we got? What else we got? Taylor Gay. K.P. Oh, this is a great one. Does nature make any mistakes? Yeah. Yeah. Yeah. All the time. I mean, they're kids that are born with cancer. That's not a mistake. Mm. Like, of course. Yeah. Tons. Tons. Please don't tell me that was on purpose. Like, please don't tell me you're like... I never thought about it. Yeah. That's a great point. I never thought about it. Yeah. I mean, if you ever go to... You know what we did together, I think. We went to that cancer kids cancer hospital in LA many years ago. I think when we were in LA for something like that. And it's just heartbreaking. When you meet those kids, it does not feel like a mistake because those kids... I think they're here to teach us valuable lessons. I think we learn so much from them, even though they have such short lives. Think about the impact that they can have on people. The word mistake. Whatever. The word mistake is tricky, but does it have anomalies that were not the intended purpose? I find it hard to believe that there, if we're saying that there is this one God creator that he's specifically making a kid with stage 4 leukemia to just, you know, for these parents to experience just the most unbelievable gut-wrenching heartbreak ever. And then him to just suffer, her to just suffer for their short life. Like, I do believe that it's possible that when you're making billions of things like human beings, some sort of anomalies do arise. Yeah. Yeah. Because of that, some of those anomalies are incredibly tragic. Some of those anomalies are incredibly profound. You get really smart people, really beautiful artists. You get tall people that can play basketball. All these things are anomalies. But yeah, I hate to subscribe to the idea that somebody's going, this kid should suffer for the only four years they have on the planet. Four skin could be a mistake. God fixed every other detail. He might be like, look, man, y'all handle that when y'all get there. Could be. Could be. Why do most people get it removed? Could. Most people don't. That's just here. D-Underscore Jenkins says, why does Shala always look like he's about to say to wow this shit? You knew here, huh, D? You knew here? You just met me, huh? Oh, boy, you're going to have a good little YouTube rabbit hole to go down. Which one you want, Shods? Which one of these you want? How do we get Shods bald or a brilliant idiot's take on being on the verge of nuclear war? Brilliant idiot's take on being on the verge of nuclear war. Let's go. I think being on the verge of nuclear war is what keeps countries safe. I think, yeah, I know that sounds crazy, but the threat of nuclear war makes countries behave a little better with one another. What if the president of one of those countries is potentially sick and is just fed the fuck up and doesn't give a shit anymore? I can't tell if you're talking about us or Russia. Russia? Oh, man. Yeah, that would be very dangerous, and that probably keeps us on our P's and Q's as well. I'm sure there's the powers to be would love to invade Russia or get Russia the fuck up out of here and take extreme measures with Russia. And the fact that they don't is because they got a dude in there who might press the button. So it's, yeah, mutually assured destruction might keep everybody safer. Who knows? Give it to Chris. Chris is so paranoid about this, and he's right. Actually, yesterday Shods, I just read a member of the Russian guy you talked about. I can't pronounce his name. Who saw the warning that the missile yesterday was the anniversary of that. Yeah, yeah, yeah. During World War II, right? Yeah, it was during the Cold War. Cold War, yeah. Me and Chris had information about this all the time, by the way. Yeah. And again, just to recap what Andrew said, the system at that time, which was obviously a very basic system in the 50s, mistook shadows from the cloud as incoming American missiles, and his orders were to launch the counterattack, right? Thank God he didn't do it. And he had 20 minutes. He had 20 minutes. And he had to decide, he's like, he had to make a decision. I don't think that this is real, and I'm not going to launch back. And because of that guy, we're all here right now. Yeah, for sure. Because if he launched, we would have launched. Yeah, yeah, yeah. We're going to see that in action. How is there not a movie made about this guy? I don't know if fuck if he's part of like this. The Russians never, they never rewarded him for it. They never promoted him for it. Nothing. The whole world should. There should be a fucking day named after this guy. That's an amazing discipline. But that scenario is going to come around again. We're going to see it in our lifetime. And someone's going to have to make that decision. Because of AI. Yeah, and maybe if you don't have someone as steady as this guy was. I mean, what unbelievable. Think how many countries you got? You got Russia, you got America, you got China, North Korea, Pakistan, India, Israel, England has to. France. France. One bad AI joke. Well, it's not even that. You got to remember when the Soviet Union collapsed, there were thousands of nuclear weapons. There was a fire sale. They were just selling away shit. Unaccounted for. Showcase bombs. Bombs the size of a suitcase. We don't know who has those. So you're talking about like a system in place where a leader of Russia or America or one of these nations. If you had to connect. Press a button to say everybody. Done. No, this is a guy in a stand that you've never heard of in the former Soviet Union. Bro, if you had to connect to a Russian general, yeah, you could literally just buy a missile off of him. What if two countries got to make that decision at the same time? What's that? Like, like two countries think they're about to be bombed that like there's a thing goes out that says a nuke is headed there and a nuke is headed there. Yeah. And two countries have to decide whether or not this is real or not collectively. What you gonna do now? The whole world. Damn. Could be over. By the way, we did. If a nuclear bomb comes, what like how far does it go? How many states or whatever is it taking us? It takes like 25 minutes to get the hit though. No, I know. I know how long it I'm saying, like, give him the Mike Taylor, put the mic back in. In the 80s, there was a movie called the day after which was a shocking thing in America and it broke down the effects of a nuclear bomb in one city. I forget where it was and it broke down. This block will go down first. This area go down second. That's irrelevant because if we launch one, someone else is launching 10. And then when they launch 10, we launch 20. And then the world is over. This all happens in the space of an hour. The US has what's called 1000 overkill. What that means is that we can kill the entire world and ourselves 1000 times over. Terrifying. Right. And we're not the only one. It's crazy. That's shit. Crazy. Let's hope it never happens. You know, you know, we haven't talked about I was so right about Trump going to jail. I was so right about Trump going to jail. He's already been once. This guy's. No, he didn't go to jail. They arrested him. They arrested him. Hang on. Now you can't send him to jail. Yo, sometimes I feel like they doing this just to rile up his fans because you can't arrest him. You got that normal. Let's talk about that. Yeah. Yeah. I think his fans dead in the war. I think it's okay. Maybe maybe it's over. It is fair enough. I don't care. But the point is that you if you're going to arrest him for the some shit that you know, Biden did, that you know, Pence did, that you know, everyone else did in terms of taking on the documents, like Hillary had the emails on the server. When you read the counts, though, it's a little bigger because we don't know what was in President Biden's documents. We know that he had a nuclear. What was it? The nuclear what, Chris? He had nuclear classified. Remember, the cover up is always worse than the crime. And this is the classic example of this. The problem isn't that he had this stuff is that when he had an opportunity to hand it back or come clean, he doubled down on hiding it. And that's what's going to fuck him up. But I also agree. He's not going to jail. He'll stall. He'll stall. He'll stall. 37 counts from the feds. You don't think he'll go to prison? No, he also, he also said some wild shit the other day. And he was like, or somebody said, I read some articles saying that he was going to announce that he was going to do an investigation into autism and one other thing based on pharmaceutical drugs that people have been consuming. So he's kind of going after big pharma. Yeah, that's a big deal. Once he says that shit, you're going to have a lot of people out there because he's tapping into the little conspiracy like, oh, these drugs are making the kids autistic. Okay, we're taping this on a Tuesday. It's 2.35. He's supposed to turn himself in at three. Let's see what it looks like outside the courthouse because this is what I said, right? And I thought about this this morning. It wasn't really nobody wildin' out in New York, which we didn't really expect. This is Florida. This is a home game, baby. Let's see. This is a home game. Let's see. And people weren't lined up at six o'clock this morning, which they weren't. I don't think that we're going to get what we think we're going to get, yeah. I think that a lot of people have said to themselves, they saw all those people go to jail for the insurrection. There was no help for them. That's what it was. His reaction, yeah. It was way higher then. It was a presidential election and an election got stolen. This ain't really, you just got arrested, bro. I also think people don't think he'll actually go to jail. So they're not taking it that serious. That don't look like a big crowd, bro. But remember, it only takes one. That's true, too. Take one what? To do something. To look at Oklahoma City. Yeah. To do something crazy. When you have politicians riling these guys up and making coded language about... I don't think... It only takes one. I hate what you're saying, Chris, but I don't see people moving like that because I feel like they would have been doing this since he got arrested in New York. I feel like it would have been nonstop chaos. We ain't even seeing that at all. Well, he's something. I ain't saw anything. I mean, he comes in, he signs some shit, gets fingerprinted, and then he walks out. So it's like he... Is that really arrested? To his people that are really arrested. Yeah, but your guy's still getting done wrong, though. Yeah, but it's like he's back on social media that same day. So to them, he's not really arrested. But the insurrection happened and he wasn't arrested? That was just him riling them up because they thought the election was stolen from them. So right now, one thing that he says a lot that I thought would hit more is he goes, they're coming after me because they really want you. Yeah. And if they get me, they know I'm the only thing standing in the way of them getting you. I think a lot of people are like, nah, I think they just want you, bro. Do you think his people felt like they got put in a trick bag? Like they didn't get any... Hey, I don't feel like they have that same like... Gusto? Gusto that they had a couple of years ago for. If somebody mess with you, then I come and say, yo, y'all, show us part of this right here. And so if all them people went to jail and there was nothing, he got to give them some of the fight for it. Yeah, that's the thing. Some of the fight for. He hasn't tapped into the values that they don't feel are being spoken about enough. That's it. And if he does, they're going to come ride for him. But if he's not doing it, then they're not going to do it. What is he not saying, though? Enough. Yeah. I'm not saying enough, bro. I really just think people over it. I think that dad B, that dad wave is kind of gone to Chris's point. There might be one or two. If he came out right now and he was like, leave the kids alone. If he just said, leave the kids alone. He's doing it. But he got to say it louder. He's saying that. He's been saying that. He's saying that. If we know one thing about Trump, he'll burn everything to the ground in his way. Whatever there has to be said, if he thinks it's going to save him. And it's going to be fun. He's going to bomb. The DNC played the ship perfect because they want him to be the frontrunner. Because he still. I don't think they want him to be the frontrunner. Yes. They want him to be the frontrunner. I'm telling you. Because there's so many people now that, like you said, are starting to lose faith in him. So he just narrowly lost the last one. If he lost any more supporters, then he's guaranteed to lose. I don't think they want him to be the frontrunner. I think so. I think if he. So you don't think they think he can activate him any kind of way if they put him as the frontrunner? No, I don't think that he can win. They don't think he can win. Oh, I think he can win. So they want to prop him up so he'll be the frontrunner that they have to go get. Yeah. And a head-to-head matchup, they say, Trump can, who wins in the head-to-head matchup now? What do the polls say? You can't listen to the polls, though. The polls is always. Who gives a fuck? So if you can't listen to the polls, then why do we, why do we believe Trump can't win? Because you just have to look at last election, last election. He has 74 million votes. Bro, when he wants attention, he can get it. That's the thing. But he lost. He's never out again. That's the support that he's ever had. Yeah. The last election was also the highest voter turnout ever. You think 75 million people really voted for Biden because we like him? No. They're voting against Trump. I'm saying to your point that you're still making that vote. But that's what I'm saying. So that was at the height of his people fucking with him. And you just said that people aren't really fucking with him like that. No, I feel like people don't have the gusto to go out there in a while. Yeah. Fucking with him is different. I don't know about both. The gusto to go out there and wild out and get arrested and all that shit. I don't think they have that. They're going to jail. But the voting is different. But the voting is different. I'm a little more apathy. But he can galvanize them. That's what he does. He's very good. So we're going to find out. We're going to see. We're going to see. Loni, thank you for joining us, my brother. Appreciate you, my brother. Appreciate you so much, my brother. Thank you, my brother. Thank you so much. I love the Black and Black I Heart Radio podcast that we're following. What do you follow? What do you follow? We got Loni. FOGFO, underscore, Loni on everything. Same handle. All right. Act. Ball's in your court. Act. I'm going to be watching this. Act don't want to listen. Act don't want to listen. Act don't want to listen. Act don't want to listen. Act can't have those conversations. Look that shit on the Zeus Network. Act don't want to listen. As always, if you listen to this podcast and you think we're smart and you think we're intelligent and you think we're brilliant. You're absolutely right. But if you listen to this podcast and you think we're just a couple idiots who don't know shit No shit, you're right too. It's the brilliant idiot's podcast. Thank you for listening. Hey shit.