 The inspiration for the experience was the Pinterest experience. People come to Pinterest to get inspired and then to go do something in the real world. And we wanted people to feel Pinterest exploding in the real world so they can actually do things that people love to do on Pinterest. We're each spending at least 50% of our waking hours online. Teenagers, it's even more, it's about 60%. And the question we asked ourselves is that time enabling us, enhancing us, or is it draining us? For most people, 8 out of 10, it's really draining them. And so we wanted to remind people of what the internet can feel like, but then also introduce them to the fact that it's very different on Pinterest, and it's different by design. Pinterest is all about really not only connecting with yourself and figuring out what inspires you and what kind of life do you want to create for yourself, but also getting you to actually do those things, not just talk about them or look at them, but actually do them. So we brought the best Pinterest creators here to encourage people to re-engage with their selves and with real life. So you can get a micro tattoo, a real one here, you can get new nails, you can get your hair done, you can get some new fashion, you can learn some new art, you can try photography, you can do some new exercise classes, you can learn how to mix a cocktail. And the point was we wanted people to feel in real life the way they feel on Pinterest. We really believe in the power of getting out of your comfort zone and building off the ideas of others and exposing yourselves to new ideas that you wouldn't otherwise be able to find on your own, and then taking a risk, taking that first step to do something. It's just that first nudge that is the hardest part, and that's what Pinterest wants to be. We want to be that first nudge because we know when you take that step, you'll start to run. We can inspire you online, but it's all about what you do in the real world because we think deep happiness, real mental health, and actually creating a real life you love is what matters most of all.