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Absolut Vodka Brand Positioning - part 2

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Published on Dec 10, 2009

Brand Management presentation to AKHTAR MEHMOOD by students of Commecs Institute of Business and Emerging Sciences (Pakistan). The concept of brand positioning very effectively explained via example of Absolut Vodka. Watch this video and explore the brand insights, how did Absolut use different strategies to communicate with its audience, see the brand grow from a conventional liquor to world's largest vodka brand beating the best vodka's from Sweden and elsewhere.

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