 So welcome everybody to our, what is this, the fourth Float Conference webinar or fifth, maybe, I don't know, whatever, our next Float Conference webinar. It is today, July 22nd, and we're very excited to have our webinar about adding and maintaining multiple modalities at your float or wellness center. We have some, I think some folks that don't even have float here, so that will still be beneficial to them. We have three speakers today for you, they're each going to give us a brief little talk about their area of expertise and then we'll be, we will open it up for everybody to ask questions and have a discussion about wherever the questions lead us. So I will go ahead and introduce each speaker as they come on so that we can remember who they are when they give their little presentation. If, does anybody have any questions so far are we good to go. Looks looks like we're good to go. Okay, so we're going to start with Luke Krueger, who owns and operates Mandala Float Center and Mandala. Oh man, manufacturing, he manufactures float tanks and. Sorry, not Mandala Float Center, but there is actually Mandala Float Center. Oh, I have deep wellness center, deep wellness center. Yeah, and then dollar float. Now we're deep wellness systems, the manufacturing, you are I didn't know that well, yeah, merged them. Yeah, maybe maybe you should just give us an introduction of you and I'll just let you take over. Sorry, I didn't didn't want to interrupt I just did, there is actually center and that's not mine so. I'm so sorry. Okay. Oh, no worries. Welcome Luke. Thanks. Hi everybody. Hey, so I, and Jocelyn, do I have like five minutes to talk I forget what the template was. You have five to 10 give or take whatever, whatever works for you. Yeah, so I don't have like a speech prepared or anything. I figure there'll be a lot of questions so I'd like to use some of my time for q amp a as well for you guys. So we're talking about contrast therapy, aka fire and ice are the two most common ways to say it. Basically a sauna and a cold plunge right, and I added this to my center last spring. And because I just love it as a lifestyle I built a sauna in our house here. I've got a portable sauna I take up to the lake and chainsaw hole and ice in the winter or like take up to the nice warm lake in the summer. There's a lot of contrast therapy there's a lot of peer review data and everything on the benefits of it. Well I should specify, there's not a lot as far as contrast as far as like hard science, there is for sauna, there is for cold plunge. And, but yeah so we can talk about any of that stuff. But basically, I just wanted to open it up for questions, because I don't know where y'all are at. It's fine it's a very popular thing right now, much like floating was five years ago as far as it just catching on, you know I feel like floating is kind of made it to the next tier, much more established now, where contrast is more budding. Despite being an ancient practice of course. So, yeah, I just love it. And you guys have any questions. Go ahead Erin. Hi. Yeah, what are you finding more popular you thinking plunged tubs or built in plunge pools. So the plunge tubs are more popular just because of the ease of installation. Yep. And so the chilling is kind of the main technical requirement, and that's going to depend on your size of vessel. So those are very elaborate down to very, you know, pretty simple about the cheapest one you can get though is about 1000 bucks ish the chillers definitely the most expensive part, but the commercial ones if you want to have a big pool. I mean those go up to 20 plus 1000 for just the chiller. So, besides that it's basically just a basin, right of some kind and unlike floating where there's all these other things you need to worry about. There's no salt involved. What are the really cool things about it, you just drain it if you want to replace the water, you know that was like a mindblower for me like, Oh, I can just dump the water, you know, instead of like deal with chemistry and stuff. So there's a little bit of chemistry involved obviously but and that was way above your question but yeah. And what temperature you kind of looking at you talking about the ice bars or just a cold plunge. Yeah, so the way I like to do contrast I like to be about 45 degrees Fahrenheit and 185 to 200. Yeah, there's a lot of ways to do it though, you know, I get a lot of questions about infrared sonas and infrared can be done I think if you don't have as cold of water. I was thinking about that like maybe people want to offer something that's not so intense. You know and that could be something. I don't know if the benefits would be as high or not. But generally we're talking about a hot sauna because when you get out of the cold water, it's, I'll have goosebumps for eight minutes in the sauna, sometimes still if I do a long cold plunge. You know at 200 degrees in the sauna. So, yeah. And Luca, quick question. This is Mark. Yeah, hey Jennifer. Hi. Hi Jennifer. Sorry, no video but quick question. Do you like facilitate the fire and ice experience in some way like is this an extra burden on your staff or do you just let the people go into a room and go back and forth on their own. The intro really and I find the cleaning is a little easier depends how you set up the room much like a float room. But you know there's no salt involved. Yeah, it's it's not too much honestly, it would be more if I didn't have a Wi Fi heater. So I can turn on my my son or set a timer from home. So if I have a 10am fire and ice I'll set set it before I go to bed. You know, but if you have to get there to turn it on that would be a lot more labor because like our big sauna takes an hour and a half to heat up so that would be something to consider. And have you done any kind of analysis like revenue per room float versus the fire and ice like which one produces more. I am not a good person to ask those kind of questions because my float center is it's like an extension of our home. We're closed half the week we block off time if we want to go to the lake, you know, we don't treat it much as much of a business as long as it pays its own bills so I honestly don't pay attention to that. It's a very, very popular room and I, it is less maintenance than a float room. I love floating I'm so glad we have them, but man I could definitely see doing a business of just fire and ice because it's really popular. It's, it's not as hard to explain it's floating. It's just, it's a great modality to have in my opinion. Can you share a little bit about some tips about how to set up your room especially if you have a float center thinking sound proofing or location of the room because that that is one of those things that I've learned is a big deal that a lot of people wouldn't necessarily consider and in the float world we're so used to quiet, but fire and ice is different. Absolutely, which is another reason it'd be nice to have a fire nice only area of your building because Kim is on the fire and ice group group on Facebook. I recommend everybody join that if you're interested. We're trying to get more activity on there as far as like tips for commercial operation and just enjoyment in general but I bring that up because I had mentioned on there one time that you know if somebody doesn't know what's happening, walking all the way you might think people are having sex in that room because people get in there and make all kinds of noises when they get in the cold water. We got really lucky in our space that room is wrapped in lead it was an x-ray room so with proper sound proofing there's there's somebody's head floating like three feet from the cold punch and I've had people yell profanities when they get in the cold water and the they didn't hear it. So it definitely can be done, you know, but yeah it's definitely a factor and thanks for for bringing that up. Plus the sauna as well people tend to get chatty in there. I have another question for you. When we think about floating it's really easy for us you know we all get the old I can do that at home in my bathtub. It's really easy to come back to that and have you faced similar sort of comments from people whenever they're thinking about cold plunge and how do you how do you respond to those. Yeah. So cold showers can be great. You can get a lot of benefit from that. So Huberman lab, if you guys have heard of it or you want to write that down it's a great composition of applicable scientific findings to increasing kind of biohacking. There's a lot on contrast therapy and oh okay yeah and he he's laid out there is more benefit to cold water immersion than a shower. They're the same as far as mental fortitude training, because I say this all the time, I would much rather get in the cold plunge than a cold shower, because it's like you're getting in the whole time in the cold shower. You can get easier. You know it's peppering your nervous system, whereas the cold water you can get in and really get in the zen of it. So, can you do it at home, kind of. In the winter you can depending on where you live. You know we're really lucky here that clean water to swim in, but as far as. Yeah, so water temperature is going to vary so much depending on where you live. Here, it's in the summer it's not cold enough to just pour a bath and use it as a cold plunge in the summer but in the winter it definitely is. Another question that's pertinent is ice can I just buy bags of ice. The answer is no. It takes so much ice it's insane to take it if you wanted to pour a bathtub with say 60 degree water and and add ice to get a cold plunge. You're talking about 120 pounds of ice I think something like that. So, really long answer to your question but yeah. Thanks. Perfect thank you. We did have a question in the chat. Luke it's from mark. The girlies again sorry it's scrolling weird for me. And he was just wondering what the typical time frame is that the room is booked for one person in the fire nice session. Yeah, thanks Mark. I had we had started with 45 minute and 9045 was not enough time at all. So we do an hour and 90 minutes now and then we do longer based on request. I think if somewhere were to use it multiple times a week. An hour is enough. But when people get in there they just you get out of the sauna you want to be in the cold punch you know the cold punch you want to be in the sauna it's this beautiful cycle where you're getting all this cardiovascular exercise and you're just getting progressively more and more jelly like you come out of there and you're just glowing you get the post float glow from it. So yeah, 6060 and 90 is what we usually sell at our place. Do you have a lot of people that book together, like multiple people in the room at a time and do you do the same length of time or longer. That is another wonderful thing about the room are sauna fits for the cold punch I make fits two people at a time usually the cold plunges the limiting factor as far as processing people. So that's a tremendous income potential is your room can have you know two to five people in it at a time and we don't we don't discount a whole lot for the second person we do but man that that room can turn out a lot of dollars per hour. Awesome. I think Kelly had a question. Yeah, so this is something I've been looking at adding to my center with some expansion and we were looking at potentially doing like a wall with a pocket door that locks between the cold plunge in the sauna and that way you have the option for contrast or just the sauna or just the cold plunge. So I see the value and just promoting it as contrast only. I'm just wondering do you get a lot of requests for, can I come in and only do the cold plunge, or just the sauna, I guess. That is a great point if, if, if built in a way to. Okay, so one of the things with just cold plunge is you can't charge a lot for that. Right. But you have to clean it, you have to clean the shower, you know because you want people to shower before they get in there. You don't have to, you know, but that's generally a factor. So you know you probably have a shower for the cold plunge and for the shower, or for the sauna I mean. But also yeah just like, can you charge more than $15 for just the cold plunge, maybe 20 I don't know but you know then you got to flip that room and it's unavailable if you're on blocks you know it's like each person takes a block. And I've thought a lot about having a communal room where you can just come and go, but then your son is on all day. You know which which is fine like big hotels do that stuff. There's just kind of a lot of logistics that happen with it, where we only had one nice room. So we put them both in the same room and it's like, if you are doing just a cold plunge that means I can't make money off contrast in that room. Absolutely it can be done and and as a benefit. Oh man if you could have a membership for the cold plunge and people can come, you know five times a week or whatever that'd be fantastic. I just don't know how to set that up in the way we've set our business up we're more like private room rental. Thank you. Yeah, no it's a difficult thing to figure out because I've got a really solid sauna client base. And so a lot of them are probably not going to want to move over and do something different. So it's either like get two saunas and one with a cold plunge or you know so I got to figure out what's going to work but that's very helpful so thank you. Yeah, good question. Okay, so let's go ahead and move on and we'll when we have questions later on I'm sure we can answer more questions about fire and ice as needed. So I'm going to mute you, Luke, so feel free to wave at me if you need me to unmute you. So, thanks for all your questions everybody this I feel like we've got a lot of back and forth going I think we're doing well here. I have Aaron Lee, who has a stacked bio Aaron very impressed I didn't know all this about you when you sent this over to me. So Aaron is actually a qualified civil engineer with over 20 years experience in the construction industry with the past 12 years exclusively designing project management and constructing a wide variety of exclusive high end high end commercial and residential heat systems. She's also the executive director of the World Halo Therapy Association, and in like seven other groups, the DWI initiative exploring salt and halo therapy the founder of the UK hello therapy network and also runs a small salt room business, in addition to helping other people run their cell rooms so Aaron's going to obviously talk to us about halo therapy today. And we're excited to hear from you. Well, I think I said earlier it's boring if you're not busy so I'm going to attempt to share my screen. So let's give this a whirl. Hopefully you can see that does that take myself off of that. There we go. Can you see that. Okay, great so halo therapy why it's great for your clients and even better for your business so that's what I want to run through with you today. But halo therapy just to start with it's become a bit of a passion of mine from personal experience. It was never something I set out to do it found me. And here we are. So what is it. A lot of you have probably already heard what halo therapy is. But for those of you that don't it is not also known as dry salt therapy. It originated from Poland. They discovered that the men working in the salt mines didn't seem to suffer from the same respiratory conditions as the general public. And there was a Polish doctor called Felix who who noticed this and he did a bit of further investigation and then even started to prescribe his patients to go down into the salt caves for therapeutic reasons. They had wonderful results and it's been in the last 20 years that it's been modernized and now we have what's called the halo generator. And what that does is that grinds up pharmaceutical grade salt into tiny little micro particles that are then dispersed into generally a calming and relaxing environment. It is holistic and drug free and natural so is considered a holistic therapy to. So how does it help. I'll just run through some of the benefits of halo therapy. So with over 8% of the US population suffering from asthma, halo therapy can really help with this. Again, asthma is also one of one of the top five most costly health conditions. So being able to help treat it with halo therapy can only be a bonus. Halo therapy helps with inflammation so it reduces the inflammation in the airways. It helps to thin the mucus and it also helps to kill off bacteria. And halo therapy is also great for COPD much in the same ways. And with COPD being the second most common lung disease in the world and it's also pipped to be to become the leading cause of death over the next 15 years. If we're able to do something to help reduce the symptoms then that's got to be really, really positive. So again, reducing the inflammation, widening the airways, helping to be able to breathe and helping to expel the sputum and the mucus that's stuck in the lungs. Allergies, over 16 million Americans suffer from pollen allergies each year. So that is a huge number of people by myself have suffered from allergies and have used halo therapy to assist with that. X is a natural antihistamine. So if you can target it at the right time of the year, often leading up to allergy season and then throughout it, you can really reduce the symptoms of hay fever and the like. XMA. I was one of those one in five children who developed XMA as a child. There is a story that I've released recently about my experience as a child with asthma. It's not something that I like to see any child go through and is one of the reasons that I'm very passionate about halo therapy. It really, really helped reduce the inflammation, helped with the itching and really bring the skin back to the right levels of pH and then bring the moisture back and soften it again. Sleep, I think you could all do with a little bit more sleep and with it insomnia affecting one in four Americans and one in five suffering from sleep apnea. It could really be a benefit to those. So with halo therapy, it can really help relax the airways. And also, much like a waterfall or a thunderstorm or being at the seaside produces tons of negative ions. And what these negative ions do is they actually help combat all the positive ions that we come into contact with through electromagnetic radiation from laptops, iPads, iPhones, etc. And it helps bring us back into a much more neutral state. And it's quite funny, like I talked to my clients before they've even had a halo therapy session. I say, Oh, yeah, most people fall asleep. And they're like, No, no, no, I'm not going to fall asleep in there. Well, I speak to them at the end and they're like, Oh, I dozed off and it was just lovely. So yeah, it's very interesting to just see how it can reduce or bring you down into that nice calming state. And on that, it's also brilliant for stress and anxiety. I've also noticed that in children, children with ADHD and ASD that can really help them. So I'll see children going in there, you know, quite highly strung and you know, wound up and after half an hour session, they do come out feeling a lot more relaxed. So it's a lovely calming, relaxing environment for them as well. So there are so many potential benefits. I've just gone through a few with you. And this is why it's such a wonderful thing that it can really improve so many different conditions. But not only that, why is it such a good option for you as a business? Well, again, it is a touchless therapy so you don't need any additional stuff. The running costs are actually very, very low. The amount of salt that's actually used in a Hayley therapy session is very minimal. It's probably about half a teaspoon. So you're looking at about 10 cents. And it also uses very minimal electricity because most Hayley generators will plug into a normal electric socket. Super easy to install. You've not got any drainage issues to worry about. As I mentioned, plugs into a standard electric point. And if you go with a small cabin, which one of the prefabricated cabins, you don't need any specific ventilation. If you are going to go with a larger room, then we do need to consider some HVAC design. It's very easy to maintain. For my room, I basically suck it out with a vacuum cleaner once a day and give it a bit of a dust down and then wipe down any touch points. Super easy. And then sessions can be as short as 20 minutes in the cabins or up to an hour in a large room. So you're going to want to crunch the numbers. So hopefully we're going to help you with that. Over on the World Hayley Therapy Association website, we've created a free profitability projection calculator. So that will help you work out just how much you could potentially make from a Hayley therapy room. But in order to do that, you're going to need to know some numbers. And I'm guessing that was probably going to be some of your questions is how much is it going to cost. Well, prefabricated cabins and booths with Hayley generators can start anywhere from about $8,000. There are a few different ones on the market. So do you obviously have a look around. You can also get combination cabins. So this is what we would call therapy layering. You can get infrared with your Hayley therapy and also red light. Those two things have become very, very popular over the past year or so and have a host for benefits that come with those. So those can range from $10,000 to $30,000. And also with the red lights, you can almost start moving over into the beauty side of things and reach a much wider audience. Same with the infrared, you can start bringing in people who are maybe suffering from arthritis or want to help with their sports performance or muscle recovery. And then you've also got the other option of designing your own room, which can be as basic or as elaborate as you like really. You will need a Hayley generator, of course, to provide full proper Hayley therapy. There are rooms out there that just have saltbricks on the walls. That's not Hayley therapy. So don't be fooled. You'll need a correct ventilation system. You'll need to allow for some loungers or chairs. Again, you can go for whatever level you want. You could have the zero gravity chairs, which are probably around about $50 a chair. You could go right up to the heated saltbrick loungers. Again, you could add in salt walls and lamps just to create a lovely ambiance in the room, beautiful for lighting. And you could also choose to add salt to the floor. So here's a few examples of just some cabins or rooms from around the globe. Give you a little bit of inspiration. Here's some more elaborate ones with lots of saltbricks and heated loungers. And you can also get the prefabricated cabins. Now Hayley therapy is not just for humans, it's for animals, too. They have lungs and can also benefit from Hayley therapy. You can find out more about that over on the WHO website. We also did a few recordings and interviews at our symposium last year with Dr Marlene Siegel and a bit on equine as well. So where can you find out more? Well, head over to the WHO website. Or you could come and join us for free at our annual symposium on the 29th and 30th of November. And you can also head over to the Global Wellness Institute, which has also got a lots of research and information. You could also decide to join us if you do go down the route of a salt room. We've got loads of information in there and a variety of different memberships. We can help support you all the way through from planning your salt room and then providing you with marketing information and the like as well. We also run a Hayley-Preneur programme. We'll teach you everything you need to know about salt and all its benefits. So thank you for joining me and letting me share a little bit about Hayley therapy, my special little passion. And yeah, happy to answer any questions now or at the end, whatever works for you, Jocelyn. Yeah, I think in the interest of time, let's go ahead and let Kelly do her little talk real quick. And then if everybody, if you have questions and you don't think you'll remember them, feel free to drop them in the chat and we'll circle back around to them. Because I know I would totally forget them, but I'll go ahead and introduce Kelly and let her speak for a few minutes, about five to 10 minutes, and then we will dive back into questions after that. So, but thank you so much, Erin. That was very comprehensive. I think you answered any question I would have come up with. So I really appreciate all of everything that you put together for that. So yeah, don't forget to drop your questions in the chat. And okay, so next up we have Kelly Caldwell, who also has seven million hats on her head. Kelly owns and operates drift float and spa, which was opened in 2017. She also has a bachelor's in advertising so she specializes in creative aspects of art direction and copywriting. She is also a US distributor of float spa pods and rooms. And she also consults for float centers and spas across the country on systems efficiency staff management training business development and technical maintenance and branding. And then in addition to all of that Kelly has lots of different services at her float spa specifically and so she's going to speak to us a little bit about which services she has and which why she choose the chose each of those and etc. Thanks Kelly. Awesome. Thank you. So, yes, I have quite a few services so we have our three float tanks. And then we have infrared sauna massage, Lucia light and an oxygen bar and then recently I've added CRM therapy which is the complete resource model. This is a mental health counseling done by a licensed therapist. So we have kind of packed our space, full of options with the therapy being kind of a, not part of your like typical spa day. We do have an all inclusive package. I've called it a call me an Uber package. And because you don't want to drive after, but typically as far as the order goes people will do an infrared sauna, then a float, then massage, Lucia light, oxygen bar to kind of have some downtime to to wrap it all together. My main approach with doing all of these was to offer, you know, very highly effective tools and services for healing that weren't readily available in my area. And I have memberships for most of them. And they all kind of benefit each other so depending on the person's goals if they're looking to enhance their creativity they may be interested in doing the Lucia light and a float. You know, the athlete may be coming in for an infrared sauna float and massage with the float kind of being our, you know, as we all know, the kind of central bread and butter kind of ingredient that is healing on all the aspects for a person so because I have so many services. I kind of feel similarly to how Luke did his I'd rather kind of take questions based on what people are most interested in knowing about. Sure, that sounds great. I love that you were mentioning about like bundling those services together for some reason I didn't even process that you would be doing that that but that makes perfect sense so yeah does anybody have any questions out right. Oh, we've got one in the chat we can start there. Cynthia is wondering what the size of your center is, and I think maybe wondering how much spaces, a lot of those. So we have sort of a weird setup, it's 2400 square feet proxy it's a little bit more it's like 2441, I think, specifically. But it's an L shape so I can actually probably show you a layout because I've been working on taking the space next to me. So you'll see kind of where I'm headed from here as well, but I would be happy to kind of show where we're at currently and let me see share my screen here. Goodness. Just share the whole desktop. Well, it's not wanting to let me do that right now. Send me an image and I can show it a little bit. Yeah, absolutely. Okay. And maybe maybe Mark can ask his question while you're looking for that. That's okay. Mark, I was just wondering, with so many modalities, if you were opening a new center. Would you go with having multiple modalities again or would you focus on one or two like what would you trim down or would you just replicate what you have now. I would at minimum replicate what I have now if not add more services so when I expand. I just uploaded that PDF to the chat so you can see kind of what we're going towards with this as well we'd be adding two more massage rooms currently only have one. And then I would be moving my sauna to the to the new space adding in a cold plunge with that with a yoga room where we would run yoga services probably three times a day five days a week. And then that would also be a general space for a bunch of other services so I'm looking at going to the biohacking conference in September. Just kind of trying to pull, you know, within that realm of highly effective, little known, not readily available tools for healing. That's kind of what what I'd like to see. I would add more. There we go. Oh, go ahead. Oh no you're fine so this is our current like getting bid on plan. So currently where you see the massage, the two massage rooms the retail. All of this section going back to that multi purpose room is not our current space. So that L shape where the lobby starts the bathrooms utility room all of that going back towards that lounge is our current space. And where that break room is is our current sauna room. So this is kind of how I'm looking to transition it. Obviously we, I have gone kind of crazy and done two saunas to cold plunges three massage rooms like I had a whole bunch built into this new space and it was going to be great but the build out was also going to be half a million dollars. So we needed to kind of switch it up and see what we could do with that space because it's still advantageous for us to take it on for a lot of different reasons. I've also pushed our current space to the brink and I will say having multiple modalities, having as many services as we have keeps us extremely full, extremely busy I'm booking people for massage right now out until the end of August early September. And floats fill up because of that as well because people like to pair them together. The one thing I would know on that is when you're scheduling clients if you add on massage I would highly recommend recommending to them to do their massage after their float. You can't really mess it up, but getting excess oil into your tank after a massage. It's not, not ideal I mean, obviously we have ways of getting rid of that but it just creates more maintenance over time. So yeah. So it looks like Luke has a question. Sure. Luke I've got you on mute so I think you'll have to unmute yourself though. Yeah. So, this could be like a whole seminar of a question but my, my difficulty because we have five different services. And I've got into a good place now. But as far as membership that covers all of the services. Is that something you do. If so, how do you reconcile if it's like, you know, I don't know 75 bucks a month or whatever. And then they do say just a sauna like, does that take a chunk amount of their dollar amount credit that they get more dollars and they pay like, how do you how do you reconcile all that. Yeah, yeah, no great question. So the way that I've done it is because I center everything around the float. That's really the heart of what we do. I have centered everything around our float membership so I have an unlimited sauna membership where people can come use our infrared sonnet 175 a month. And they can come every day that we're open, which we're open six days a week. So, that's a great price point our float membership, let's say for the hour float membership. Every month they get a float every month they get discounted rates on additional floats at a certain point it becomes unlimited. And then they also get 10% off all of our other services retail and any other membership. So you know if they fall in love with the sauna if they fall in love with the Lucia light, and they're a float member, they can add on those other memberships and get an additional 10% off that discounted membership rate for the other services. That's kind of, you know, it can be a little confusing in the way you explain it. However, it kind of encompasses everything without having like one overarching membership for the whole space. That's brilliant. Thank you. Thanks. And then you know that also lends itself outside of the memberships but one thing I wanted to mention that we do that I think it's a little different than other centers is when it comes to specials. I run two discounted specials a year. I do 150% off sale for one day only on all service credits, and then I do one like kind of gift card weekend. Like, you know that staggered gift card. If you buy two you get this much off kind of thing over Black Friday weekend. And then all my other specials are upgrades. So it's like, you know, we might do a specific spring conditioning special for athletes where they get infrared sauna a flow and then like all these best bells and whistles on their massage. It doesn't cost us a whole lot of extra, but it's an upgraded price point to so I'm not discounting any services to run these specials I'm actually increasing my price, and it draws people in. It's limited time it's something that is really appealing like around Valentine's Day we did a box of locally made truffles with a chocolate strawberry mud wrap, you know, like, it's, it just opens the door to a lot of marketing endeavors. So we have a couple questions in the flow in the float. Oh my gosh. In the chat. Somebody does need a float. So I've got one more question specifically for Kelly and then I want to make sure that everybody has a chance to ask everybody questions. And I also have some of our float conference sponsors here that help with other that specialize in other modalities I want to give us like about a minute to tell us about their modalities specifically so Dan I see your question and we will get to it. But first Cynthia is wondering if you have a best. I'm wondering I'm going to change your question a little bit Cynthia, do you have a favorite combination and order of your modalities at your center. So if the ideal day for me is a 30 minute. So going off of our like, call me an Uber package because I do it for two as well where there's a combination for two people to do a spa day like that, but basically what we do is a Lucia light for 30 minutes. It's a really wow factor kind of service, and it kind of gets you relaxed and ready for the day. I also find that if you do that after the sauna, if you're overheated going into a light session it's not great. So starting with the Lucia light, then going into a sauna, and then going into your float so you get all that sweat off of you with the shower, and then shower after going into a massage after that. And then wrapping everything up with the oxygen bar at the end is super nice because it's just very chill you're just sitting there breathing and it allows you to integrate your whole day and kind of come back into your body before you leave the space. But that's also, you know, the whole call me an Uber concept. So, yeah. Is that really what you call it. Yes. Hopefully they don't sue me but hopefully not. Maybe you could call me a car ride. Yeah. Okay, so let's give. And I think JJ left but if anybody hears from Thor, please let me know, but I think Rafael can answer Dan's question Rafael is with Roxy, which is another light therapy equipment, I think. So I don't know if you have a minute to tell us about light therapy, Rafael, but floors yours one minute. All right, thank you. And I am a lover of the Lucia, it's what brought me into the industry and so kudos to anybody that was a first mover on that. It's a wonderful technology. There are a lot more new lights out there now at much better price points that have a lot more capabilities since that time. So, people love it. It's it can be anything from a deep trans situation to a healing situation, although you know, we don't make promises to psychedelic and out of body experiences. And, you know, I just encourage my float center clients to price it in a way that you know they're not they're not taking away from the profitability of their center you know spending time with somebody on one service where they could be making more money somewhere else. So you know where your profit point is. But it is it's an unbelievable wow factor, especially with the right session for the right person. It's the type of thing that you know you combine float with the rock Siva or the Lucia, and people can just go out and brag about what they just did, you know on social media on, you know, in friend groups, whatever. So, I'm looking forward to seeing any of you that are going to be at the show. I am exhibiting there so thank you for the time. Of course, thank you. Anybody have questions about like, and I'm driving so that's why I'm not visible. Kim dropped your website in the in the chat. So if anybody wants to learn more about that they can go in there. I wanted to thank you. Thank you. I wanted to note something real quick. I'm really excited about trying the rock Siva I'm glad you're going to be there at the float conference. I've heard great things. But one thing people need to know before adding a Lucia light or rock Siva or whichever one you choose. We do at our center require that we have an employee running that that's been trained on it, because there are complications with seizures and that sort of thing. So if you are looking at adding it make sure that you're accounting for proper proper staffing for that. Yes, absolutely perfect. Okay, we also have Dr Brandon here with theta acoustics, who does the vibration chair so we'll let him do a quick one to two minutes to tell us about your service product. Nope you're still on mute. How about there. Okay, um, Luke I had to crack up when you talked about well not crack but I really appreciate that you have a hot sauna. I did a 20 minute cold plunge in 34 degree water, and they only had a very light infrared sauna for me was quite miserable for about 30 minutes. Anyway, so my name is Dr Brandon to ease and I, I have theta acoustics, it was theta wellness group this will be my fourth time at the float conference. And what we do is, we use light sound and vibration, and the light is not so much a light therapy, it is in it's an isochronic tone of the binaural beats that you're listening to, so that you get the light, the sound, and the vibration of a neurological beat pattern that will drop you into theta within seven minutes. Now the benefit of that is we have a we use about 800 different guided visualizations for everything to quit smoking losing weight to opening your heart to abundance to PTSD to being a better golfer for children to be comfortable around studying. And what I've done at the last look conference was I did a session for the pre float. And this year, I'm actually doing a session that not only takes you down into theta because normally you want at the at the event. I like to bring people back up to a high alpha low beta, but I also going to add something for folks with float centers, and that is something that will take somebody to theta in seven minutes. I can put somebody in the chair that's on their first float for seven to 10 minutes, and then put them in the chamber and they're already in that theta mindset, because I spoke to so many people that said, Well, my, you know, my wife told me to go float because I was stressed and I got in, and I got in a float and I, they closed the doors behind me and I couldn't shut my mind off. And that started making me think like, after I heard that from some people I won't. I really need to join this group because this, this is something that we work really well together on. The other thing is, is with the vibration being in sync, or the sound signal creates the vibration through transducers with it being in sync, if somebody is working on, let's just say a PTSD issue or a stop smoking or coping with grief. Because it's vibrated through light by tactile vibration, when it hits the brainstem, it gets stored into the subconscious and doesn't go up into the motor area. And what we're going to be doing at this event is, I'm going to be, I'm bringing in a heart rate variability specialist and we're going to be doing when I say this event this conference coming up in Maine. I'm going to be bringing a, I have a heart rate variability specialist and people will do a four minute pre, and then a four minute post 10 minute session on the vibration lounger. And we're going to get to see what it's doing your stress levels, what's your biological age versus your chronological age, what, what, what, what, what's specifically going on and you are you spiking stress, stress signals or, you know, what brainwaves patterns are you putting it in. And we can get a whole lot of information in a short period of time. And I just love having the ability to use a modality such as HRV, because people will come up and they'll say, I feel really good I feel different. And then they see it on the screen, and now you can use that as a way to create a package for your people like yeah we saw how much stress you were in. Now you're in not, not nearly as much stress. Let's, you know, now let's create a package based on that. So, again, it's, it's vibration, but so much more with it when you utilize the, the guided visualizations and there is music only pieces for people that just don't want to listen to anybody. And the chair is also grounded. So you're bringing up negative electrons into the person and they're totally, they're earthing while they're on the chair. I know that was more than two minutes. That was as quick as I could possibly go. I'm open to any questions. And I hope to see you all at the conference. Dr Brandon, we are doing a poster session at this year's conference if you have data that you want to put together on to a poster and throw that up on the wall with some of the other posters I would, I would be happy to talk about that. Awesome. Yeah, okay. Yeah, we're trying to try to get a little more scientific outside of the stage so I have one more person that we're going to give a few minutes to tell us about their specialty. I'm here with Thor. So we'll give her a one to two minutes and then we can open back up to questions. And I know we're running short on time so sorry, sorry about that everybody. Hi, thank you. Can you hear me all right. Yes, we can. Okay, great. I'm on my phone here. Hi, I'm Christy Jones. We're with Thor photo medicine. We do a red light therapy using LED and laser. We will be at the float conference in August. I'm so stoked about that. And we're bringing our Nova Thor, which is our whole body red light therapy pod, and that uses red and near infrared light. This is a FDA indication that's been cleared for the minor relief of muscle and joint pain and stiffness, minor arthritis pain, muscle spasms, and a temporary increase in local blood circulation, and temporary relaxation of the muscle. With over 8,000 academic papers in total 800 clinical trials. There's no question about whether or not photo bio modulation, which is what this therapy is called works. We know that it works. It's being used off label for a lot of other exciting indications we just finished a huge study on fibromyalgia that was had really promising and encouraging results. So, that is what we do. We have a big market in the professional sports industry, NFA or sorry NFL and NBA teams, etc. US military active military bases using this bed, just to get their guys up and running. There's a huge aspect of increased recovery time for athletes, because of the increase in blood flow and we're decreasing inflammation, just because of the way that the photo by modulation science works with the body. So hope to see you all at the conference in a couple of weeks here. Feel free and come by and use the bed and see what you think. And thanks for having us today. Thanks so much, Christine. Okay, so we have no minutes left but if you guys want to stay on. I don't have anything scheduled next. So if you want to keep chatting and asking questions that's cool with me. But if you have to go on to the next thing today, I also totally understand. Looks like we've got a couple questions or comments in our chat. So, give me a nod or a no if you guys are willing to stay. I just want to say real quick. If anybody has any follow up questions you're welcome to get a hold of me somehow is there is is our was our information shared on the invite or anything like that. It wasn't but I can if you guys are willing to share that information. I'll just type my email in here real quick. And I got to get going. But yeah, thanks everybody. Have a great day. Kim has a question. Yes, and for Aaron, going back to halo therapy and Aaron would you mind talking to us a little bit about the difference between kind of the environments that are available you touched on it a little bit in your presentation but you know some places that it's a very common question halo therapy world of do you need blue salt on the floor do you not need that is there a benefit to doing it and you know chuck a little bit about like what that environment looks like. Yeah, of course. So a salt room can pretty pretty much anything you want. The main thing they obviously have to have to call it halo therapy is the halo generator. You can see that I have got some salt bricks here. I love them, they look beautiful, but they don't really add much benefit to the room itself. I do believe that seeing is believing though. So when someone is in a salt room, if they can see salt. They kind of believe something is happening because you can't actually see the salt that's coming out when you're doing the halo therapy because it's so tiny. What does happen with Himalayan salt bricks is that they are MF blocking, however, and they do help, you know, the environment itself but it's it's not a, it's not going to help any kind of health conditions by having it on the floor. And that's again as total preference personally I hate having it on the floor because it's just another thing you have to keep clean and worry about going somewhere and you know all that. I much prefer to just have like a, either like a vinyl or a wooden floor, which you can just vacuum up at the end of the day. But some people absolutely love it because it's a very tactile. It's a feeling to be able to play with the salt and things like that. Or maybe you might have like a kiddie's room that you know they can go and play in it and it's a very sensory thing. So does it answer the question. Absolutely yeah and you know across the industry to there's also took that having the salt on the floor can help to reduce the humidity in the space itself and if you have a float center, and you have a salt cave or salt room. It is a major issue on the flight, the float side so having that loose salt, if you have float can be very beneficial. And it is, you know, I agree. Basically you're pumping salt into the room and whatever doesn't actually get inhaled or go away with people on their skin or their clothing does end up in every nook and cranny and all of that loose salt. So you do have to have a little kind of a plan of every once in a while how to desalt your salt space. And it's, it's fun. Yes, and having you know if you are going to go down the route of having a specific, you know, a bigger salt room then definitely consider your HVAC system and make sure you do it right. Otherwise, there's a trouble there. But yeah, so it does act like a big sponge. We've got a question in the chat I want to address. And I actually, I don't know but maybe Kelly or Kim can answer. If there's any certifications that you would need for all the different modalities. I know there's not anything for float that I'm aware of, but any others. Are there any other. You mentioned training for the light therapy for sure. Yeah, but that's that's internal training. And there's recommendations by the manufacturers I'm sure there are with the other manufacturers. And then we also do, we have our employees do a seizure training. So if it does come up because we have had, we've only had one in five years, I've had it for five years. And it was just this last year I think it's because people are more sensitive. It's sort of a one off event and they had never had one before so very much important that people know what to do in those instances otherwise it's extremely scary for them as well. So, yeah, and obviously CPR training is important and all that. And I can I add to that very quickly. One of the things that I coach all my clients with is they have an off switch built right onto their body it's called their hand. And if they ever start to feel tiniest bit strange they should just cover their eyes immediately and I always tell them that. And I had a person prevent a seizure just by doing that they didn't know that they had seizures but they started to feel a little funny, and they cover their eyes and they said you know turn off the light and I did. And, you know, it just, it's, it's, it's scary. I mean it has never happened to me, but it is definitely scary. It supposedly one in 3000 that have some sort of sensitivity. But you know we have an in depth questionnaire that we utilize and a waiver. So, Okay, thank you. Does anybody else have any other questions before. Oh, go ahead. Really quickly on the Hello therapy. There isn't necessarily a certification that is required. However, there are some programs that are out there that are recommended Aaron, and has the World Halo therapy Association launched that officially. So we've got the Hello therapy, sorry, the Halo printer program. And that's really great. It's a very interactive one we have a nice supportive network on there. And you basically work through, I think we've got 18, 19 guides on there so we take you all through the history of salt how it came about. We need to know all the different conditions various research papers, and then also give you help marketing. So yeah, all there for you as well. Thanks, thank you. Oh, okay, thanks Kelly. All right, any other questions before we close out here today guys. Okay, well, as a reminder, if you are not aware I don't know why how you could not be aware but the flow conference is coming up on August 26 to 28 in Portland, Maine. The original Portland they like to say, and we're very, very excited to see some of you there and some of you virtually as well. And that's it. We're hoping to have one more webinar, or no we're not we're going to do a little pre session for the float conference to help everybody get used to the event platform that we have going on so please let us know if you have any questions and I hope everybody has a great day. Thanks for joining us everybody. Thanks so much Aaron. Thank you. Bye everybody.