 from TAP Network and also Tariq Manar here from TAP Network. Lisa, welcome on this channel to you guys. Have a great webinar. Thank you so much. Thanks, Aretha. We were so happy to be here. Tariq and I, Tariq, if you can move it to our beautiful pictures. So I am the director of strategy here at TAP. I've worked for the past 20 years in marketing and communications with various companies from Fortune 100 companies, nonprofits, small businesses, you name it. And Tariq is a web developer, AI extraordinaire with experience in over the past six years developing websites to engage and convert your audience. So we're happy to be here with you today. So I'll tell you a little bit about TAP Network. We collaborate with governments, nonprofits and all different agencies. And we have a range of services from starting from $99 to multi-million, multi-year projects. We focus on digital innovation and technology, creation of websites to full funnel marketing strategies. And in partnership with TechSoup, again, we provide web development to nonprofits worldwide. We empower them to enhance their capacity building, fundraising and community impact, especially in these challenging times. So it's our mission and commitment to accelerate your growth. So we're here to talk about AI and content strategy. The first thing I wanna say is you're here talking about AI, congratulations, because not only is this the forefront of innovative technology, but it's something that is brand new. So hopefully you've played around with it, you've tested it and you're familiar with it. But today we're going to provide the strategy and overview and then some real-life tips and tricks and show you in real-time what we can accomplish. So if you could go to the next slide, show you the benefits, how to harness the power for content creation, and then really where to begin. And this is where the strategy comes in and then we're gonna show you best practices. So let's dive right in. As you can imagine, and if you could go to that next slide, AI is really your, oh, back one more, the benefits. Let's talk about the benefits of AI with content creation. You really wanna see it as your ally and your partner when you think about creating content for a website. It's not going to replace or do the job for you, but it's really gonna save you time and make your job more efficient. And when you come to create content, it can not only increase traffic and engagement because you're personalizing it to your audience, but it can also help increase conversions to your website, which then can help with fundraising. And again, this is a scary new tool. We hope to alleviate some of those fears with showing you some real-life applications and how it can grow your organizations. So I wanna frame this, you can go to the next slide. With thinking that AI can help you create user-centric content. So everybody has a different mission here. Everybody's out doing wonderful things and you have a variety of different target audiences. And in order for them to convert and engage with your content, you really need to create user-centric content. And you've heard the phrase, content is king. Well, really, when it comes to marketing, content is the entire kingdom. And crafting that user-centric content strategy is gonna be the most important and to make the maximum impact. All right? So TAP Network thinks about creating content and before we use AI in five simple steps. You wanna define that audience. And what we do is we create one to three different personas. So as a nonprofit, you probably have the citizens, the users, the people you're trying to reach, your volunteers and your donors. And we talk about personas. It's not specific. You can get into specific demographics, but on a high level, what's the tone you're going to use? What are their pain points? And coming up with this framework before we even use AI will make this tool powerful. You also want to understand what existing content that you have and do a content audit. Now, this helps by either reframing the content that you have and maybe you need to rewrite it or you can identify gaps and opportunities so AI can help fill those. And then of course, you wanna bring the two together. You wanna take your content audit, your audience, and you wanna map it to your goals. You wanna have a solution oriented content. And again, finding your voice. So we all hopefully have a clear mission with our nonprofit. You have a clear audience, but does that reflect in the voice and in your content that you're creating, whether or not it's emails, it's on your website, it's in your print material. So knowing it is one thing, but AI can help you develop that voice and making sure that it aligns with your mission and that it sounds authentic. Because these days with not only social media and video, people can tell very quickly whether or not the information, the expertise you're putting out there is authentic. And then lastly, AI can help with writing to a specific platform. So we know email will be very different than social media, will be very different than newsletters. So the tips and tricks, then we are gonna get into the meat of this and the content of prompting AI to get out the information for the right audience, the right platform using the right voice. And again, you can think of going back to how this helps with your, say, I'm only one person, I just have an executive director, or you could have a big staff, but their time is valuable. So if we are able to save you time, reduce those bottlenecks and use AI as an ally, that's what we're here to do. All right. So what everybody's waiting for, Tarek is going to show you how to apply that strategy by using a few AI tools. Hello, beautiful people. Again, so I'm going to share a couple of things today. Again, if you have participated in our last webinar that we did before, I think two months ago, I shared a couple of prompts and stuff like that, but I'll try to share it again today. I'll first start with some content to give you some idea with the slide. Then I'll dive into practically and show you how you can do this and apply it to your own, with some done for you prompt that you can just copy and paste and apply it on your end. So before you go, I think we should talk about what is AI. I think most of the people already know what is AI. AI is the artificial intelligence. It's something like it can, people say, it's like what we can say, like people like, people say, like AI will be, yeah, you're gonna replace humans, but let's put this debate on another side. Let's take AI as a helper, or a helping hand of a human, like for us more specifically. So it's a technology that will enable computer, blah, blah, blah, stuff like that, that will gonna do the work more efficiently without any errors than humans. So let me show you a couple of AI today. So one of the AI we're going to talk about is the chat GPT. Chat GPT is an open AI chatbot that you can ask a particular question and that's gonna reply you with the answer. The better question you ask, the better answer you will get. So on this slide you can say like, I put a couple of content here to get an idea of what is chat GPT, what is all about, stuff like that. Chat GPT is an advanced computer program designed to have a text-based conversation with users, it's like having a chat with an intelligent virtual assistant. That was actually 100% correct. Like if you go to chat GPT and you ask a particular question, the question can be anything, whatever question you have, you just go there, put your question and click on enter, it's gonna answer with the particular answer. So it's really powerful. I'll show you the power of it and I'll show you how you can apply for your nonprofit website, content creation and you will be immersed to see like how powerful it is. I think 30 to 40 minutes is not enough to cover up everything but I'll do my best to share everything as much as possible. You can say like, you can ask questions, seek advice or discuss various topics. It tries to generate response that makes sense and provide helpful information based on its training. However, since it's an AI, it may occasionally produce responses that are incorrect or misleading. So this is really important. Most of the people will have this question. It's like, do the content or whatever answer this AI provide are 100% accurate and true. The answer will be no because this is just an AI. I'll say it's like it's on the beta mode. It's not actually 100% ready but whatever it's doing is doing really good job. What you have to do here is like you have to take a look at the content what the AI produce and try to do some sort of tweaking or before you publish to your content to your website or any other channel, you have to double check what it writes because sometimes it may not produce the accurate information but if you answer the right question 99% of the time it will give you the right answer. So it's important to verify the information from the reliable sources if necessary but most of the time you don't have to. You just have to take a look on that like what content it produces. So how chagivity works. So these kind of things like this slide can't actually explain how chagivity works because we have to see this practically. I'll show you on how to create an account how to create an account and how to do this stuff with your own but before I jump in there's a couple of things you should know is like the prompt. Let's say chagivity is an NLP model it's like a natural language processing model you have to ask a question and it will reply your question so the question we'll say is prompt so the better question or the prompt you ask the better answer it will give what I did like doing tons of hours of work like I can see I just put a couple of prompts here that you can just copy go to chagivity paste it and enter with your information and it will give you the complete copy easily I can see like chagivity prompt so there's I put three prompt that can help you to generate copy for your website for your sales page for your registration or donation page wherever you want to use whenever you want to use you can do this what do you have to do just copy this particular prompt here you can see the create an engaging sales copy that inspire people to support a this third bracket NPO name means like you have to put your nonprofit organization name here and the problem itself the problem like you have to put here the problem your nonprofit solves once you fill out the information here you go copy and paste it on chagivity it will get going to generate engaging sales copy for you within couple of second I'll show you live practically but just to give you an idea how it works there's couple of framework you have to use to get best copy like the like the good copywriter expert copywriter uses this framework so I think there's 20 plus frameworks out there but for more specifically for this nonprofit industry there's couple of copywriting framework works very good and what two of them are past framework and before and before after bridge framework so I just put two together here what you have to do you have to copy this NPO name first like this one you have to copy let me show you what you have to do you have to copy this I'm doing with my mouse sorry for the things after copy and you have to put your nonprofit organization name here addressing problem so that will be the problem you're going to change okay and then you have to put again your NPO name other nonprofit organization name then once we have this ready you just copy and paste it on on the chat gpt and click on enter that gonna write all the copy you needed with this framework using this problem solution or past framework that is mind blowing I'm going to show you how powerful it is then the same thing for this one as well like before and after bridge framework I recommend you everyone is going to try chat gpt copy this enter your information between the target bracket okay and once you have put your information just click on enter it's going to reply with the copy and you will be able to see how powerful how beautiful it is okay so let me clear it up everything and show you what kind of things it can generate okay so these slide like on this slide you can see there's an example what I did here is like I just took the copy prompt from the last page last slide and just paste it on chat gpt once I paste it on chat gpt has the answer chat gpt provided here you can see these are the question and that's the answer I'll show you this on my chat gpt account as well but just see how powerful it is so I think you're going to get this slide so once you get this slide you can do your own practice and you can also see how I did this how you can apply this just copy and paste it okay let me go to the next slide before jumping the practical stuff okay okay so using tangibility for writing articles or article writing writing blogs blah blah blah whatever it is so how chat gpt works is like the better information you provide the better answer it will give so before you paste this prompt what you have to do you have to go to chat gpt and once you go to chat gpt you have to before you paste this information you have to tell them who you are what you and pio does what was the name of your organization what the main goal you want to achieve what kind of problem you are solving give them like in two or three sentences like hey chat gpt we are this organization and we have people or we have to save environment we have people with water heart whatever it is and your goal and we want to achieve this then what you have to do you have to copy this prompt and paste it with your information once you paste it it's going to create the best article you need it using chat gpt that's going to blown your mind away so I'll show you a practical example as well with this I'll show you everything I'll show you all the practical example you needed but before I jump in I just want to give you an idea how you can do this with your own so there are three prompt out there you can copy and paste and that will give you a different result I can see an example I did using chat gpt for article writing copy left side you see the example from that I copied and then the right image you can see I paste the content and it reply with the answer of it when it is let me go to the next slide that's called landing page optimization most of the people may know what is landing page actually some may don't know landing page is something we call having a one goal at a time let's say you have one goal one button one offer at a time and you create the page you are going to create is called landing page so the landing page is created for the promotional part like you are running as to get the donation you want to get more lead more like stuff like that and you create the funnel so the most important part to have like you should have a really good landing page and you have to optimize it on the ongoing basis so most of the time most of the people don't have any idea like what is landing page and how landing page works how landing page optimization actually works in that case I can help you I must say like this is really game changer like this is going to change your game even you can use your website link or you can tell them about your website and going to reply with the recommendation and stuff that you can apply to get better result better conversion I can see just copy this prompt replace with your nonprofit organization name as I can see like desired action like you want them to convert into lead you want them to donate you want them to do a particular action on your website you just put your information here your mission and vision everything like inside the third bracket that going to generate the landing page optimization recommendation super powerful I want everyone to apply this when you own and you will be see how powerful how beautiful the answer is let me show you a live example what I did I just copy this prompt and let's say I pick an charity here it's called charity water I must say like most people know it's really big charity maybe so I pick them and I can say I applied them an example like for my nonprofit organization charity water and I want to ensure it effectively engage visitors encourage them to take action then charity comes up with like what I'm doing wrong what I should do right stuff like that blah blah blah it's going to make you expert charity going to make you an expert without having an expert the good thing here is like save lots of your time to go finding an expert ask them the particular question then you get the reply the 50% work you can easily do with changeability and you know what kind of problem you have then you can go with then once you find the problem then you can either hire someone expert or you can do with your own fix the problem let me go to the next slide using changeability for SEO so a couple of things before I jump into this slide I think most people asking maybe question let me see I will answer all of your question after changeability and the other slide because I have to cover a lot of things yes there's a lot of the itools out there we'll talk about this as well let's complete the changeability first then I'll jump into the Q&A later okay so let's talk about using changeability for SEO search engine optimization yes it's really important and very important things for your website content like you write content you need to rank it up on Google but you need some recommendation what things you are doing people do audit SEO audit you can say like to see what kind of error what kind of issue you are doing or what kind of recommendation you should do using changeability you can easily do yes there are some limitation currently but I think within a couple of weeks you will see like I think it's couple of days maybe I don't know but I heard like changeability will be available online that means currently is showing the data back in 2021 but then it will be online and show you the current data and that will be game changer for the SEO still doing really good things but if you want to see real-time data then just wait couple of weeks then you will have the changeability you will see the 100 time powerful changeability then now if you want to use changeability particularly I will recommend you to go to Google word same thing changeability but difference between Google word and changeability is Google word uses like it connects with internet right away and give you the correct information so for SEO perspective Google word can help but most of the time changeability can be helpful both are same no worries yes okay I can see research competitor strategies related to particular topic please analyze this URL you can put the URL of your website and do the stuff one other thing I do mostly with the own like getting some recommendation the strategy what kind of strategy I should apply for my website for my content marketing so that I can get better results so most of me something like this like I asked them optimize the SEO strategy for our nonprofit organization named charity water to increase online visibility and drive organic traffic so you write content articles using chat and then tells you to write the suggestion write the long tail cures for you and they're going to write everything for you that means you have all in one package and you just have to do a review then do the work with your own. Just gonna save lots of your time. So I just copy the prompt, paste it, here you can see it gives me some recommendation, what I should do, what I should not do. And if you ask a particular, like you need some long tail keywords or keyword that you wanna target, it also gonna give you the keyword. Let me go to the next slide. It's called website user experience. Most of the people may know, may don't know website user experience is like very important factor. It's like if user not interacting with your website, not loving your content, not loving how you are showing the message, it will be really hard them to convert, convince them to become a donor, become a lead, become a customer. It will be really hard. So you should have a really good user experience with the audience so that audience can easily engage with your website. We rely, most of the time we rely on expert to get the best suggestion. In case if you have any question, you want to know how you need an expert helping hand who can do review, who can give you some information, how you can do the website user experience, optimization and stuff like that. You go to chat GPD, copy this prompt, we'll ask a particular question regarding website user experience and it's gonna reply with this answer. So I just ask a couple of questions like conductive, comprehensive use, UX audit or nonprofit website, review the site layout, blah, blah, blah, and that's gonna reply with the answer you can see. These are on the right hand side, you can see everything about the answer you provide. Yes, there are some limitation, but just wait for a couple of weeks, it will be powerful, then you can imagine. But if you need some recommendation, if you need some tips and tricks, if you need how the website user experience, what are the important elements you need for website user experience, it's gonna provide you everything with just one click, you just copy the prompt, paste it and you will get your answer. Okay, let me go to the next slide, content marketing. This one is one of my favorite because whenever someone having a website most of the time they have question regarding like how I'm gonna do the marketing stuff, how I'm gonna create, I have content, how I'm gonna create a marketing strategy on my website and most of the time people don't have any information, like what happens with us, like clients can't provide us information because they don't have any, they don't have any information about the mission, vision, about page, homepage, like you want to create a website but you are lackings of having information or you may don't have enough time to generate the information. What do you have to do? You have to go to chat GPT and copy the second prompt. And that gonna generate the about us page content or about your mission, about your vision. And you have a content ready within just couple of second. That's gonna save a lot of your time and with just doing some tweaking, doing some modification, you will have things in your hand. So I have to go fast. I have to go fast to show you some live example. Develop a compelling website content then we have created resource center for our blog section of on our website that offers valuable insight, educational content and resource that relate it to the industry you are in and develop articles, guide, infographics, videos that address common questions, shared tips. So these are the questions you have to copy and paste it on chat GPT and gonna reply that with this answer. Hey, you can see goal of content marketing, stuff like that, content marketing strategy for, I use shady water for an example to show you how it works, but you can use your non-profit name, your mission, your vision, stuff like that and you can see how it performs. That's gonna, I must say like it gonna help you like to generate your content about page content of a content you need it really easy, really fast and more effective. Let me go to the next AI. Before I go there, I think I should show practically how to GPT works, okay? Or should I proceed then show everything practically? Yeah, maybe keep on going and then we can go back and show. Do you wanna answer a question? So someone was asking, will chat GPT? Oh, you wanna save it to the end? Yes, I'd love to answer everything at the end because I don't think we have enough time to cover up everything because this one is gonna blow most of the people mind. So let's go on. Okay. So let's talk about me journey. Same thing like chat GPT, you ask question and let me close this up. Okay. You ask question and it replies like like chat GPT you ask a question and reply with text based content. But on me journey, you ask the question it replies with the images. How beautiful it is. One of the, I think the limitation here will be your imagination, except that there's no limitation like you have something in your mind and you want to see a visual, you want to see an image, you want to see a picture, go to me journey, type the prompt and enter and it's gonna generate the images. That is super beautiful and super powerful. I will absolutely recommend everyone to try this out. And that's gonna blow your mind away. Similar thing like chat GPT, but me journey helps you to create images content. Let's go to some practical prompt stuff. Then show you practically how it works. And so let's get started. Me journey prompts for logo design. So for web content marketing, like me journey can be applied for like any kind of content you need in terms of images. And let's say you want to have a logo, you want to have a website UI, you want to have a particular image, you want to have imagination. You can do everything. You need a business card, go to me journey and type I need a business card for this particular company named this. It will reply with business card. What I did, I go to me journey and I copy this prompt or I write this prompt taken on the right hand side. I write this prompt to generate for a nonprofit organization like a modern worm inviting logo for a nonprofit organization that has to find homes for pets. The logo should be based on the image. Sorry. Okay. Dog or cat or it should be in the colors brown, white and black by Paul Brent. So you may have a question like, I understand everything, but what is Paul Brent doing here? So what I did here is like to get the better result and I created this prompt. I recommend you to like end of your prompt, you should add this. By Paul Brent. So what me journey will do, it will do similar or it will follow the similar strategy or similar design that Paul Brent uses. Just to let you know, Paul Brent designs, Paul Brent is one of the biggest logo designer in the world. And he designed the UNICEF logo and big brands logo. So I think that fits into this particular category really well. There's lots of other like Massimo here, Solves here. So you can use any of them and play with your idea and you will see like play with this prompt, you'll get the better result. Like then on the, you can say, like I said, no text realistic photo details shadow. So these prompts actually help you to get the best out of it for a logo. So I type it and this is the result I got. Like I said, that's a result I got after typing this prompt on me journey. Then let me clear this up. What is it? Cool. Then we have the modern logo for a nonprofit organization that has to provide a clean water people and developing countries. So this, this logo actually, this prompt I actually use here on the first one, I can say. And also there's a second version of it. And the third one is this one. So yes, you may say like, this logo looks good, men don't looks good, but the things you have, like you can do practice, you can generate a better version, you can ask better question, it gonna generate images as long as you want. The better you do, the better refine, you can do the image, you can do with these content images. Let me go to the next slide and it will be for web UI concept design. So what me journey does here is like with this web UI concept design is like you go to me journey and you put this particular prompt. So I know like I have a couple of prompt, I can do, show you some advanced prompt engineering, but what will happen, most of the people are not really tech savvy or just hearing the names first. So it will be really hard them to understand. So I will doing some, so what I did here, like put some basic prompt where you can go to me journey and put some basic from once you are really, okay with this one, then you can go for some advanced prompt. Then once you refine your question or prompt, you will get the better result. So I just put a couple of them here. I hope that will give you an idea how you can ask the right question to get the better result. Of course, there are some better prompts you can do, but you should have some advanced knowledge on how you can ask the right question. So I can see the, I can see like protects the environment, a visually stunning website designed for nonprofit organization that protects the environment. Here you can see the first one and the last one. These are the same prompt images, different variations. Same thing like, here's a couple of web UI design. Yes, just some of them maybe not 100% correct, 100% perfect, but you can make it refine it to get it 100% perfect. Let me go to that last one. I will not say like it will replace the stock image, but you can generate some really beautiful images based on your creativity. Like you have some question to have like, I can see a heartwarming image of a pet being adopted with the text adopt don't shop. I give a pet second chance at life. The thing here is like, me joining sometimes mess with the text. So I'll not recommend you to put the text. You can just write a heartwarming image of a pet being adopted. That's a prompt. And then you will see like that kind of reply with these beautiful images. The only thing you have the limitation is the imagination. The last AI tools will be the simplified. Now it's time to dive in practically. These are the some blah, blah, blah stuff that I talk here. Now it's time to show you how this works practically. Let me show you, start with chat GPT. I hope everyone see my screen. Okay. Let me go to article. Okay. So this is the chat GPT. Now you may have question like how we can create account on chat GPT. You go to chat, you search on Google chat GPT. Okay. You search in Google. Then you find chat GPT. Go there, click on introducing chat GPT and you click on sign up. Once you click on sign up, you have to put your information and gonna create your account there. Once you have the account ready, you will see a dashboard like this. Look like this. Now it may look slightly different in terms of colors and white because I'm using a pro plan, plus plan, but you can use the free plan for doing some practice. Even it generate really good content on the free plan as well. So I'll not recommend everyone to start with the paid plan. The plus plan is actually only 20 bucks per month, but I would recommend you to start with the free one. Then once you love chat GPT and want to play with more, start with the paid one. So on the left-hand side, you can see some prompt here. So before I dive in, let me show you how chat GPT works. Once you log in, you will see something like this. Okay. So you have to ask the question here, like send a message. So like, hey, I am new here. Please help me to navigate chat GPT. You ask this question. Now it is going to reply with how, with the answer. Like here you can see, like a couple of things. It already explained like the content it has like before September, 2021, but don't worry. Chat GPT is coming with 100 times powerful than today. And it will be available to online. That means it can generate live content. And then you can't imagine it. And then you can't imagine how powerful it will be. I don't think we have enough time, but I have to go very fast. So you ask a question and it reply with this answer. So this question we call prompt, the better question or better prompt you ask, the better results you'll get. So let me show you a couple of questions that I ask here. So left-hand side, you can see these are the thread. Like you ask a particular question and it will reply with the answer. Then if you ask the same question again or different question, it will took the previous question here on the same thread, okay? And try to also use the previous information to create better information here. So let me go to copywriting. I shared with the copywriting. I show you this example. Here I can see, write a copy for this particular charity. I write down everything. Now it's created this powerful copy. If you don't like it, click on regenerate response. They're gonna create different copy. If you need more, tell it to write a 2,000 word like, hey, check it, please write this copy in 2,000 words. Okay, so now it's gonna write the same copy. That will be more than 2,000 words. See, that's gonna start working. You have the copy ready. Then I go to article. Same thing. It's gonna create the copywriting here you can see. It done. See how big it is. Okay, let's go to article. So I write, create a bug pole that outlines the effect of autoimmune disease on communities without clean water exit. So you have to change your name of your nonprofit or change what kind of problem you are solving and what kind of things you want to educate people and write this similar kind of structure prompt. Now it's write these articles. If you want, you can regenerate response and gonna generate the second article. Hey, can see how fast, how beautiful it is. Let me go to this SEO part, okay? So you see that screenshot. Let me ask a question and it's gonna reply with this answer. So if you have like, you can ask like, generate some long tail keywords. Like if I say like generate some long tail keywords. That gonna generate some long tail keywords for these particular website. It took the information from the first message and it can apply on the particular thread only. Like it can only know who you are, what kind of information you're asking only in a particular thread. Let's go to landing page optimization. I don't have enough time. I don't know how I'm gonna complete everything. Let's see. What is the best way to structure my landing which copy and allow to maximize conversation? We talked about this on the slide before. So this is the copy that you have to like prompt. They have to copy, copy and paste it like this on chat GPD. Let me copy this one. Come on C, come on B. Now I have to click on enter. You see it's gonna generate the copy for me. The tips and tricks for me, the answer. So what do you have to do? Just to copy the prompt from the slide and paste it here to get the results. Same thing. Then we go to UX audit for non-profit. Same thing. Copy the prompt, paste it here and you'll be able to see how beautiful, how better the answer it will be. The better question you ask, the better result you'll get. You can add your information here from any of, like any of this part. You'll get the better result. And if you don't like the copy, you can ask it again. You can generate the response again however you like. Let me see what I have like contest strategy. So I ask, this is part of the content marketing like I shared on the slide before. So what I ask here, like I have a website and this is my website, there's the name of my website. Please create a content marketing strategy for this particular chat. So that's gonna create this like you see how beautiful, how beautiful it is, like how good a chat to be provided with this kind of strategy for this particular chat, like you can see. If you don't like it, tell to create again or you can click on continue generating that can generate even more. So what I'll recommend everyone to go there at least try with one time. It's very simple, very easy. And if you're gonna love this, I bet you're gonna love this. And once you know what is sensitivity, you can go to Google word similar thing but not powerful as sensitivity but it only has access to the live. So you can try this out. Let me go to the mid-journey. I just need two or three minutes. I have to explain mid-journey. I'm sorry, he's taking. All right, and then we'll get to questions. I'll organize and there's a lot of great questions in there so show him. I'll see. I know like if I'm gonna answer all the question, I can't complete the slide. That is what I was worried on. So let me go to the discord. So what you have to do is like you go to, you have to go to discord, discord. I go to discord.com and you go to discord.com, click on sign up and you create an account on discord. Then you go to mid, what I just write, mid-journey. I go to mid-journey. You go to mid-journey and you click on join the beta. That means it's not really available 100% ready but the beta version is really powerful. It will be game changer. It's now already game changer but who knows like that gonna change a lot of things. So you click on join the beta, once you click on that and you have the account created on discord, I go to, well, it was, let me see, Google Chrome again and you click on like, on my end it's sending me to the discord right away because I have the discord login but in your case it will show like add mid-journey to your discord. You click on add and it's gonna add to your mid-journey to your discord. Once you go to discord, you have to create a server. Very simple, very easy. Just create a server. When you create the account on discord that tell you to create a server and you put your name and you will have something like this. So currently you can see Tarek server. I click on that. Then what do you have to do? Once you added mid-journey to your server, you go to mid-journey here. You see the boat, beautiful boat. I click on the title here, click on announcement or anywhere. Then you have to find this mid-journey bot. I click on mid-journey bot and then I have to click on add to server. Once you click on add to server, then you can see I have couple of server out there. I just click any of these. I click on continue. Then I have to authorize. Then this boat will be added to my server. Here you can see the server. The boat is added to my server. Now I can ask the question. Now how you can ask the right question? So let me show you with my real-time Discord application. Let me go to my Discord app. Okay, one minute. I hope you see my screen. Okay, you go to Discord and first thing you have to do some settings. If you have a free plan, you don't have to do anything but you have to, like they'll give you 25 credits for take a look on that stuff like that. So if you have a free plan, you can take a look on that, then you have to go to settings. You click on backslash and click on settings. Click on enter. Once you click on settings, then now you have to do some settings. So if you are generating logo, you have to select the version four and keep everything as it is. You don't have to touch anything but if you're generating images or anything else, you can go play with version five or version 5.1, any of this. And based on what version you choose, it will generate image on how you're asking. So if you want to write a prompt on mid-journ, you have to do it like this. You click on backslash and click on imagine. Imagine, okay. So imagine. And now it's a prompt. Now what do you have to do? You have to go to my slide and copy. Let's say this one. Copy this similar, copy the prompt I put on the slide. Control V, paste it here. What you can write it with your own, like you have some question, you can write it with and click on enter, okay? Now it's currently on queue because I have a lot of things going on my server. So mid-journey like in your case, you have to wait a couple of seconds to see the result. But let me show you how the results were made of latency. I go there and you can see the question, the prompt that I ask here, a modern logo for a nonprofit organization, color blue, blah, blah, blah. Then it's generate this for image. If you want to pick any of these, you have to click on this. This is the first one, second one, third, four. You have to click on upscale one that gonna give you the better, high quality files image of the first one. And if you want to generate more version of this first one, you can have to click on version one. But if you don't like any of this, you have to click on here to regenerate it again, okay? Same thing for the different prompt, you can see different results, different question, different results. So you can see different logo, the better you ask question, the better you refine the prompt, the better results you'll get. Same thing, you can see this is the web UI design, how much time we have, let me see. Yeah, we're like nine minutes out. So if we can get to the question and answer that would be great. Okay, let me finish everything, okay? The audience would be confused. So I can see some web UI design. Same thing, I just go there, I click on backslash image in and paste a prompt and that's the result came here. Hey, I can see beautiful. Yes, you may don't like it. You have to hurry up to do like what I did. I click on version one, I generate four version of this version one, then I click on version four and it generate more version of the version four. Then if you like any of this, you have to click on upscale one, upscale two, three, four, then it's gonna give you the result. Hey, can I write and prompt like heartwarming image of a pet being adopted. Same thing I shared on the slide and generate really beautiful image. Then I click on version two, it generate more image. Then you can refine it in any way until you're satisfied with the image. Really powerful, really beautiful and it's really cheap as well. It just start with $10 per month. Enough for you practice. That's a couple of things. Before I finish, there's another AI tool out there. Let me go to, go to, go ahead. I think we need a whole another webinar. I think we need a whole another webinar. I'm on this. So while you're switching your screen tech, I answered one of the questions, but you can use chat GPT to create HTML code for a landing page, correct? Sure, you can do anything, anything you want. The only limitation you will have is your imagination. That's the answer I have. The only limitation. Including your current version of your website's landing page, the code of it, could it improve or optimize your current code? Okay, so you should have some sort of basic knowledge to write some code. If you know how, what is the statement, what is CSS, then gonna help you. It will work like a helping hand. Helping hand to help you save your time. You know what you're looking for. You just ask the question and gonna reply with the code. Yes, sometimes it's gonna generate some buggy code and that's gonna mess up everything. So you should know how it works, how the coding works. Then you will have the best result. We have a question here. How is this not going to lead to cookie cutter websites? Okay, let me see the questions. Like how, so if you're using chat GPT and saying, you know, there's many companies or nonprofits that have the same mission and they ask it a question, the question someone's posing is, how are we not gonna just come up with the same answer or the same website time after time? The thing here is like, you have to ask the right question to chat GPT. Tell them like we don't need this kind of website. Please generate a complete unique, not a cookie cutter website and include this in your prompt and you will be surprised with the answer on chat GPT. Try this out and it will get your answer. Mm-hmm. All right. There's a question. Can you upload images as prompts to mid-journey? Yes, you can upload images and tell them to create it more beautiful, make it more beautiful so that you can use it like, yes, you can also do this. A lot of things you can do. It's really hard to explain everything in 30 to 40 minutes. But if we have a long webinar, two or three hours, I have the capability to teach you guys everything from start to finish. Let's go. That's right. Okay, let's go to a few more. And then we will, that's a good segue into some services and offerings if they want to continue. There was a, continue the conversation with Tarik and I, so let's see. Do you wanna touch on this last slide? Okay, how do we use AI and AI detector? Should I, can I show them? Check. Okay, this is a really important question. I have the answer, Freddie, as well. I think this is, I just shared this a couple of seconds. So there's a website called contentdetector.ai. I'm sorry, I don't have enough time to cover this up in depth. But if you go to the website, you copy the content generated using 10 GPT, pass it here. I'm gonna show like it's gonna detect the content created by 10 GPT. You copy the content, go to quillibot.com, paste your content and fair phrase. And that website gonna fair phrase your article, then it will be plagiarism free. No one can detect, it's written by AI. So that's why I'm talking. Once you generate the content, you have to review it manually and try to check if it's plagiarism, stuff like that. Then you have to do some work. But the thing say is like, it's gonna save tons of your work, tons of your time, tons of your money, of course. And we, I, We have a couple of questions, which you and I talked about legal and copyright. And so we know that you cannot trademark an item or a logo that has been created from mid-journey. If there are, you have to look closer at the fine print as far as commercial use and for profit. So you can't create something, put it on a piece of artwork and sell it. How are there, however there are some stipulations to that. So again, we could go into a whole another webinar of legal, but they do, if you ask chat to PT, if you search it, the legal fine print is there. Couple of things regarding mid-journey is like some content you can't actually copyright it. Copywriting means can't actually make it like, like how people do the human copyright things. Like you can't actually copyright the image if you want. And if you have a question regarding the legal stuff, a lot of regulations, things are going changes. So if you're really concerned about like this kind of stuff, I would recommend you to have your attorney at your site so he can review and it will be stress-free. But don't worry, people are using this and you can start using this today. Don't worry about this. As we all know, this launched in November. So this is very new. There are some, there's not really a precedent. There's some documentation out there, but as always, if you are concerned that was good advice, Tarik, consult your lawyer. So I didn't want to fill in before we have to go. We have three minutes left. If you've all been on TechSoup's amazing website, check out their services under website services and digital marketing, all of the range of services that we provide from website to digital marketing, full funnel, and of course AI content and marketing strategy. So if you go to the next slide, you can also, once we send this out and from the TechSoup website, find a link to a free consultation. We can chat about your marketing goals, your plan, the persona, as well as develop, work with you to develop the strategy of how to use AI. Is it to develop a website, some branding? What does that roadmap look like based on your goals? So let us know, sign up for a free consultation and if you're interested in getting our expertise, we have 200 plus prompts. Tarik gave you a teaser, about three in each category. We have a lot more where that came from. So we're looking forward to having a conversation. It was wonderful to be here today. Sorry we didn't get to all the questions but we'll be sure to follow up with you after. So thank you so much.