 Whenever you type an Arabic word, you really can't find a credible article in Arabic language and you mostly will find forum articles and these are just personal opinions, they are not credible content. So we realize that we cannot ignore or stay away from the fact that Wikipedia is the major chunk of Arabic content online and if we want to grow content, online content in Arabic, then we have to tackle Wikipedia. So that's why we realize that Wikipedia is a very important stakeholder in our initiative. My name is Meena Takla. My name is Sami Mubalik. And we started Qtaghridat, an Arabic digital content initiative to increase the quality and quantity of Arabic content on the web. Early this year, we contacted the Wikipedia Foundation because we wanted to form a partnership with them. We wanted to increase the number of Arabic Wikipedia editors. Now, Wikipedia Foundation has a very important Arabic language initiative and that increasing the number of Arabic articles on Wikipedia and Category B is increasing the number of active editors who contribute sustainably to increase the Arabic content on Wikipedia. So we chose to work with the Foundation on increasing the number of editors. So we wanted to build a community. We have a lot of experience with the community, especially that we have. Our Twitter account is our main communication channel. We have over 85,000 followers at this point and we've been ranked third most influential non-personal Twitter account in the Arab region. The great thing about the community that we're working with is that they're all doing this without any money awards or without anything in return. The great thing about collaboration is that people are passionate about something and they go the extra mile to achieve it. Community is the sustainability of our initiative and of Wikipedia as well. Community energizes us. They demand from us and they tell us what to do and they guide us on what to do. They inspire the change and they tell you, we want to work on this and we can work on this and we can deliver it. They set the benchmark for themselves and they do it. They compete on it. They collaborate for it. So it really, really inspires you. The crowd that decides the cause, not the cause that inspires the crowd. When we started speaking about Wikipedia, we thought it was going to be another, you know, here's a Wikipedia program, come and join and everyone will be happy, but there was a missing element that we discovered that a lot of people didn't know what is Wikipedia. When we started speaking to them, we were speaking a different language and we realized that we have to come down to what the people want and listen to them, listen to their questions and then answer that. So we did tailor our messaging and our communication with everyone to here's the basics. Wikipedia is an open encyclopedia. Wikipedia doesn't have hired editors that are doing all the work. You can be an editor. We are all editors. It's my responsibility and yours. These messages were enough to spark the community. We ended up doing the first Arabic Wikipedia guide and we published this over 70 pages. We did the first workshop in the United Arab Emirates, which was highly attentive. Over 85 people came for the workshop. There's a big need. There's a big interest in it and people really want to, but just don't know how to. This is what keeps us going now and we have a lot of plans to expand our projects in different countries. Not just UAE was the first platform or the launching pad for us, but we're going to try this in different forms, in different shapes, in different countries now. This is what we do after 3 a.m. This is what we do after we finish work. We do this in the cafeteria. We do this in the basement. We do this in the car wherever we can. As long as there's a connection, we sit down and do this. And when you see the results, that's what gets to you. This gets you hooked. You keep doing that day by day by day. And you don't feel how far you've established or how far you went since the day you started. Until you meet someone and they tell you, hey, you're doing something inspirational. You're doing something amazing. So all of this is what the people don't see. There's a culture behind it. There's a pulsing community behind the Wikipedia face that you see.