 This is my favorite topic. I was bootstrapped for the first Five and a half years. I came from a pe world before I started. So it was not impossible for me to Raise capital. But for some reason, i Must admit that i tried to raise capital and did not. And i ended up being bootstrapped for five and a half years. After that, i am now a series c funded startup. So i can dare say that i have seen the bootstrap life as Well as the funded life. And the first advice i have For anybody looking to start a brand is bootstrap if you can. Why do i say it is not as funding is bad. Funding is good. Funding has helped us do a lot of Things that we have not dreamt of otherwise. But why bootstrapping is good is it helps you set your brand in The direction that you want without being sort of forced or Let's say taken in a very different direction from what Your heart and your gut says. So it is very important to Focus on the customer, build something of value and then Scale it rather than trying to scale as you build. My view is bootstrap if you can for as long as you can and Then raise capital from the right sources that support the Right way of working for your brand. And one answer doesn't fit for everyone. The second thing is understand why you need capital. It is a very simple statement to make. But a lot of people think capital is for actually Building a brand. Capital is for, i don't know, Developing distribution, building products. But you really, really get down into what you really need money For and how much you need for. And make sure you take only that Money that you need and put it to the use that you think you Are going to put it to. I have made those mistakes when I raised a lot of capital after having been starved for Capital that suddenly the gate opens and then you have Tons of requests for all kinds of nice, shiny things Including office, this, that, what not from people. This is only one lakh a month. This is only two Lakhs a month. This is only five lakhs a month. You have to be very clear as to why you need capital and make Sure you stick to the discipline.