 Okay, so tell me how many of us right now feel a little fatigued or a little sleepy because you were working till late last night. Is that because we were partying last night? Anybody feeling sleepy right now? Superb, Bhavna, you've done a great job of infusing energy into the room. But having said that, how many of us have made a habit of skipping meals? You know, because we have to take care of our clients' pressing needs. Okay, we have very healthy people here right now. But every person who possibly nodded in their head or was just too ashamed to kind of agree to this unhealthy lifestyle that we've kind of created for ourselves, needs an intervention. And that's exactly why we are here today. We have with us Dr. Biju KS, senior medical officer, V-Roots Wellness Solutions Private Limited, who's also the academic director and CEO of Vigyan. Here's the company, which is into personalized lifestyle management. And what does that mean? Let's get Dr. Biju to decode that. So Dr. Biju, V-Roots is fast becoming a booming healthcare startup, which has attracted equity from a fitness icon like Sunil Shetty. Yes. Before we deep dive into the consultation aspect of your business, I'd like to know what are the various ways you can get our audience and me. Everybody over here to become more fit and, you know, healthier. What are the different products you have, which can help in the process? So at the outset, let me tell you about the core products of V-Roots. V-Roots in its core, we are into personalized lifestyle modification. To all those present in this meeting, it can be seen in a different type of word, personalized lifestyle movement. When we say about personalized, for those who are more present, especially the marketers present, this can be a buzzword, personalization. So you, all marketers, always try to make your brand communications, your marketing communication highly personalized. So when you create a marketing communication, highly personalized. Say for example, if a brand is communicating to me in a highly personalized way, which means that when I feel this message is only meant for me, then definitely I'm going to convert, whether it is an awareness campaign or lead generation campaign, I'm going to convert it. So there lies your success, which means simply personalization. So when it comes to healthcare also, what Dr. Anurag has said here about the book, the book written by Tony Robbins, I urge all of the executives present here to read that book. One of the nicest book here, you can read in your lifetime, in which it clearly says about the precision medicine. So what is precision medicine? It's a new and emergent technology in the medical sphere in which, say example, if you are taking a medicine, suppose the paracetamol. Sometimes you require some 500 mg of paracetamol, sometimes you, sir, require some 625, sometimes you need some 1000 mg. So what is the difference between it? We can say that your body weights are different, but it's not exactly. Your genes are different. Here comes the precision medicine. So we are into, not into the treatment aspect, we are into the wellness aspect. If the precision medicine can be run as a new and emerging technology, in the treatment aspect, why can't precision wellness happen? So we are into this. So how come we are actually into precisely tell this is the most suited wellness aspect for you? So that we need, we need to use some tools and techniques. One among those is to check in your DNA. So by using this highly scientific tool, that means DNA testing, one of the tool, we can clearly say that this is the best suited exercise for you. This is the best suited diet for you. So here we are into the precision wellness management. So is this something that you maybe work on hand in hand with the doctor? So is this something, is it a test that I can kind of get done myself? You know I can come to V-Roots and get this done or do I need a doctor's permission or, you know, consultation there? Yes, both ways can work. Say we have a platform in which we have onboarded doctors, nutritionists, yoga therapists, fitness trainers, etc. In which they can also refer this test to their patients. Even patients also or even the person doesn't have any disease also come to us to know about what is the best suited exercise? What is the best suited diet plan? What is the best suited lifestyle for them in order to live, say like Dr. Andhraksad lived more than 100 years. So how is this different from the regular tests that are conducted to understand your body, diagnose problems? So it's not like a regular test. Suppose if you are having some issues like if you feel some lethargic, if you feel some exertional dyspnea, say example if you are walking for some time and feeling some dyspnea, sometimes you suspect some cholesterol issues and you go to the lab and get test done. So who is there to interpret those results? A lab technician cannot. Of course a professional is needed. Here we are actually doing that job of interpreting those results. That means after checking your DNA, after checking your metabolic analysis through various tests, we are interpreting those results in which we are identifying the best of the best ways in order to live a healthy and disease free life. Can you tell us a little about your target audience, your youngest and your oldest customer? Our youngest customer is of two months old, two months old. So once you can get the saliva from any person, we can get the test done. Through which we can clearly predict what are the disease conditions, what are the best suited diet, what are the best suited exercise plan for anybody. Globally you have brands like Circle, DNA, VOM, which kind of analyzes microbial and human gene expressions. Was COVID and this improved health consciousness amongst the people here like this factor that give you a big push to start this? Yes, of course, of course. So there is a great difference between these competitors, so called competitors for V-Roots like VOM, like 23andMe, like Circle DNA, you will be getting the service of DNA testing. So what you are going to do after these tests get done? So most of the time there may be some contradictory results. When you are checking your DNA for some nutrients like magnesium, you will be getting a result that clearly says that you need to take more magnesium. Say for example, you need to take more calcium when you are checking your DNA. But on the other hand, when you are checking another DNA, it says that you need to reduce your calcium intake, what you are going to do. This is very crucial. So here, a team of doctors, a team of nutritionists, a team of physical trainers clearly tells our client this is the exact way by analyzing various factors and reaching a conclusion, this is the exact way you need to do. And you know, we are in an age of quick fixes. Everybody has little to no patience. So what is the time frame we are kind of looking at to set our bodies right? What is the kind of engagement you are looking with your consumers here? So the time of engagement, I can see that. So the test, the entire process lasts up to one month. You can get the test done. And definitely the main problem of different wellness projects or wellness aspects. Say for example, suppose you are going to a gym. Your motivation lasts up to one month, two months. We used to call it as Monday motivation. Then after two months or three months, this motivation become down. So here, we understood that the changing the behavioral pattern or making the lifestyle changes as a habit is very crucial. So we have created a bunch of healthcare professionals known as health coaches or lifestyle coaches in which they will hand hold our customers throughout the process. Say for example, some three months bringing some new habits into their lifestyle. And once they bring a new habit, once they form a new habit, they can continue the new lifestyle in order to live a healthy and disease free life. So we are actually hand holding our entire customers also. So you are basically looking at a marriage and not a fling? Yes, of course. Thank you. To sum it up, I think Dr. Biju and Viru want people to take charge of their own bodies and cater to its needs in a personalized sort of a way because each person is different. And this is while ensuring that people live longer and yet grow younger. I think that's motivation enough for me. Yes, of course, of course. Once again, I urge everyone here present to read the book of Tony Robbins. So our chairman, Dr. Sajeev Nair, also has written this almost same book in an Indian context. Tony Robbins in his book says about increasing your energy, increasing your productivity, increasing your longevity, etc. Say for an Indian context, likewise, the lifestyle diseases like diabetes. In India, at least 10 percentage of, the person who is sitting here, at least 10 percentage of this gathering is suffering from some diabetes or hypertension. So in the making of Superhuman, our chairman Dr. Sajeev Nair clearly says that these are the small, small hacks that you can do in order to live a healthy disease free life. In the same way, in the same pinch, like Tony Robbins has said, there is a precision medicine. Likewise, we are saying that there is a precision wellness also. In which if you are following that precision wellness, what exactly is the right kind of food, right amount of food is suitable for you, we can precisely tell. And that what we are into. Tell our customer what is the precise solution for you. So it's all about striking the right balance for your body. Thank you so much Dr. Biju, it was absolutely enlightening talking to you. Thank you for giving me the wonderful opportunity. Thank you.