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Published on Oct 4, 2011
Brian Ritchie go on deep in the first of a two-part talk on Google Analytics. In this technical session, Brian teaches beyond the basic of the pretty dashboard on Google Analytics: he dives deep to show you how custom variables and multi-channel attribution open up to a wealth of data to help you understand your website visitors better and how well does your marketing campaign perform. As a business owner, you should check out this great overview to this power tool.