 You got a lot of women customers. Yeah. They got more money than me. They spend it. I invest in women's dunks, sizes, all the women. G.O.N., it is awfully quiet in here. You're not taking this seriously enough of me. Oh, yeah. It is time to go to work. You ain't have a plan. We got one job today. It's time to let him know the black market is a good market if we didn't have no shoe store or at least a good shoe plug that can pull up to the black market and tell you to meet my size, to pop a drug on you and bring your size. Come on, ain't nothing better than that. I've been up in all the plugs ever since we got to the black market. Now, people been asking me, where can we get the plugs, man? What we need? We need the sneakers. We need to. Some niggas call them sneakers. Sneaks. I never call them sneakers. I just need some shoes. Shoes. Then you know that my partner got the sneakers, though. Old people call them tennis. You're going to tennis? We'll get your tennis shoes. We'll get your tennis shoes. Yeah, get your tennis shoes. Man, little tennis is over. Look right at the camera and give him a brief introduction to yourself and your business. Yes, sir. So what's up, everybody? My name is Leo. I'm one third of the Coolass shop called Versus ATL. Hey. We're a buy sale trade shop in the heart of Atlanta, right beside Mercedes Stadium right now, off Nelson. We've been in business for seven years. We do what's called buy selling and trading for shoes, streetwear, and vintage. We've had the pleasure to be featured on Netflix series Swap Shop, just covering some of the things that we do on the day-to-day operations. We've done pop-ups from LA to Miami. You name it. We're a household name. We're for the people and buy the people. Always giving back to the community and just having fun doing it. That's real. Yeah, man. OK. Say you needed the plug, man. Yeah, I needed it. I'm bringing the plugs in. I need to come out there. I ain't been out there, man. Man, let me know. We'll open up the shop tonight for you. OK. Don't tempt me. Hey, don't, hey. Don't tempt me. Let me know. I'm damn sure need some kicks, bro. How did y'all get started in the business? Man, honestly, bro, my part of the business started back in high school, just collecting a lot of different things, sneakers, thrifting, collecting hats. And just holding on to things off of the fact that I like nostalgic things. I was raised by an older couple, my grandparents, like most people. And, man, it just got to a point where I started hoarding things and came across someone who introduced me to the idea of putting things on eBay. Was in college selling a lot of stuff to different DJs and athletes and some of the homies from around the way. And it kind of became a vision. And I was like, hey, I want to open up a store. And I know I'm going to need a team to do it. I'm big on like manifestation. So I would go to different shows as I got older, sneaker shows, trade shows. And I would sell, I would have one of the dopest booths. My booth was mainly focused on vintage fashion. So I would have the old school starter jackets that you would find at the Mama Pop flea markets in the yard sales. And I would have fun like Nostalgia Jordans, 85s. When was this for you? Man, honestly, man. So high school, I graduated 07. OK. So you were doing it when it was, you could still kind of find in the market. Yeah, you can get your hands on it. You just had to go out there and dig for it. OK. Me, I like to travel and find different things. And I like to book and like ask different people, can I go behind your scenes to like look for old nostalgic things? So I kind of grabbed that love for that aspect of it. And I would go to sneaker shows. And that's when I would connect with one of my business partners, Denny. He was living in Tennessee, Knoxville. And we kind of like, we connected over dinner, like every time we ran into each other at shows. And then one of my buddies from high school, John, you know, he was a big collector, like myself. And we kind of like, I kind of presented the idea to my team. I was like, yo, this is business model, buy, sell, trade, bro. Like, we got to set it off. I've been traveling around the world. I've been seeing things. And Atlanta just doesn't have it. And it's not done correctly. It's big in LA. It's big in New York. It's big in Virginia. But it's not done correctly here in the city. So long story short, rode around, scouted different locations, and stumbled on this spot over in East Atlanta, East Atlanta Village. You know what I mean, to be exact. Found this old spot. This old guy gave us opportunities. A couple of young cats gave us opportunity. Similar to the cat before, I was working at the bank. So just giving you some indication of like my background. So understanding like business and systems and like how to make some money. And but making it cool and fun and not thinking too hard about it. So the older guy gave us a shot, you know what I mean, to rent his store, rent the building. So we opened up the spot in 2012. You know what I mean? We started running ever since, you know. All kind of people have come through from your Travis Scott's pulling up, buying vintage t-shirts to your J. Cole's. Matter of fact, that Hornets jacket that went viral on Twitter, that came from us. You know what I mean? So like, just word of mouth, word of mouth, like East Atlanta Village was crazy as Chad. Y'all been right by the woodchickers. I have been there. Yeah, I've been there. Back in the day, Chad was like, he was thinking about going to 85 South like studio right beside our store. And look at this now, my guy, like it's like crazy to be like the seedest, like in the seed of growth. And everybody's just growing and manifesting things. And yeah, man. Yeah, it's a long story. But we just have fun over right now, as far as vintage items, man, we got a whole network. So if you got a Freaknik t-shirt, I'm your guy, you know what I mean? I think I probably got one of the biggest Freaknik collections and I'm working on the project. It's hard to find, bro. Yeah, that's art. Because it's super regional. We're talking about black art. We're talking like these are art pieces that were put on t-shirts that actually, they weren't just freaky stuff. It was black kids saying they wanted to have a voice. You know what I mean? They're coming from all over. And I think that's the... Man, we gotta try to find some of them artists that did some of them shirts. Yeah, man. I would always like to know that, man. Like some of them, because I mean, then you would just see like it might be a black Mickey Mouse, black Minnie Mouse, black, you know, they had the fat hour. Get the goddamn camera out of my house. And what's crazy is people were cutting up their art, clean they rooms in the early 2000s. And now those tees, I've seen them sell from $600 to $1,000, bro. Yeah, it's crazy. But I just love like storytelling. I love making sure I'm not gonna just say I'm my whole team. We love making sure people feel good with what they're doing. It doesn't make you, the shoe don't make you. It's just, we want to give you a cool ass experience. And I think we were big on like focusing on community, not being assholes. Like you might go on some of these resale shops and they just don't understand people. And I think the thing is we created community where people keep coming back, you know, and they almost feel like, dang, like I'm a part of this, you know. So when you... What's some of your personal favorites out of your personal collection? The vintage part, like I say, I'm big on the Freak Nick Tees. I think that's a big staple. Where you find most of them, man? Man, it's traveling. Like you go to a different city, somebody moved, somebody's from Jersey when they came to Atlanta, somebody's from D.C. Somebody moved to L.A. They just, you know, just wherever. I try to like, Dallas, like I go all over just sourcing different things. But yeah, but that's the vintage aspect. I'm big on like every day, like functional looking pieces. Like a kid came in from Virginia this week on the buy sale trade. And he sold me this dope vintage varsity jacket. And I was like, this is green, popping. You know what I mean? Got a good deal for that. Good colorway right now. Yeah, yeah, I like green, green, my color. In regards to shoes, man, I'm an Air Max one type of guy. You know what I mean? Like class of Air Max ones. I like Jordan for us, the Braille for us. If we're gonna go with Jordans, you know what I mean? I just, I'm big on the new balances right now. They super comfortable, you know what I mean? That's pretty good. And I just, I tell people to do what you like, you know what I mean? Do you, you know what I mean? Like just feel comfortable in your own, you know? And I think in the resale game, they kind of shifted people's telling you you supposed to look this way, you supposed to do that. And I think the focus of versus bring that back to feeling good about yourself. You got like vintage other stuff, like posters and toys and what was one of your favorite non-clothing vintage things that you got? Honestly, I like, I got like all the old school, like I like the vintage Spike Lee pieces, man. Where you got some Africa medallion? You got some? Yeah, like you come to the store, we're gonna have to do an episode in the storage room. You gotta come to the storage room. That's crazy. That's crazy. Bring the bag up there and give me some shit. And now I'm getting crazy. I'm starting to look for cars and stuff. I heard you the car man. So I just bought a vintage 94 Corvette with 25,000 miles on it. Okay. Yeah, it's for unbelievable deal recently. And Chad was telling me like, yo, you got to meet it. Now that's about to be a new thing. Cars, vintage cars. But I love nostalgia. I think that's, I think storytelling is a big thing. So, yeah. You got the toys, you got some wrestlers? Yeah, we had wrestling toys in the store. Like you come in the store, the store is set up, where my phone at? They might have to have me as another partner. I got some shit. Yeah, man. You got some shit. I know, I'm telling you I got some shit. I got some shit. Let me see if I can show you a little something. Here's the sign. Here's just confirmation on me to do all the shit I've been thinking about doing. This part here, I'm gonna go live on the ring real quick. This room alone is a vintage room in our store. It's set up like a vintage bedroom. Yeah, you got all the shacks, everything. Yeah, you can see all the crazy stuff. Spaceships, that's just the vintage room. You got to come in the store, you don't, it's not like any other spot. I don't fucking know. I still got all that shit. Yeah, it's crazy, man. Just do it, cause it's nice. 96 Olympic pieces. I can't do it, man. We got to meet some... This is original. 10,000, 60,000. It's an experience, you feel it? It's an experience when you come in, like people like, they feel good. You know what I mean? And like I said, we're in the heart of Atlanta. Like, World Cup's gonna be near us in a few more. We got... You got cars too? EAV. Cards? Cards. We got them too. Basketball, we got all that. Like, so yeah, man. Nobody got more Michael Jordan's than me. So we used to be in East Atlanta Village. Nobody. We closed that location down in August. We was using that for like a pop-up spot, giving back to the community. People could book the spot for $500 a day. You know what I mean? To like sell their own brand. So we were big. We're still big on that like pop-ups giving back. We invest in people's independent brands, give them a shot, put their stuff on the rack. Not just the hype brands. But yeah, man. Shit, this shit, Dennis Rotman pulled up on us. Brought the whole fleet. They would be popping up everywhere in his head. Like before, when he was coming from the All-Star Game, came, he heard about Versus, and he came right to Atlanta. He's had some shit up. He came in and kicked it with us for a minute, signed stuff, had drinks, had a good time. People was fanning out. Yeah. But yeah, it's been fun. It's a fun journey. Drop the address one more time. Yeah, where you at? Dude, long as we talk, we gon' just get more and more excited. So the addy is 323 Nelson Street, Atlanta, Georgia, 30313. Right on the opposite side of fellowship. Right beside Brooklyn T, more black businesses, you know what I mean? Smoky Style, a lot of black businesses in the neighborhood. So yeah, yeah, yeah. Dennis, the barber. How can they reach out, like say somebody might have some shit you might be interested in buying? We got a gang of. Man, you can reach us in multiple platforms. So it's VSATL, you can DM us. You can email us at VSATL online at gmail.com. You can reach out to me, Leo, VSATL. Danny, VSATL. Like just reach out to us. Like we'll pull up on you. We buy out all the time. We set appointment. We go crazy. Well, there you have it folks. Black market. Yeah.