 Today, I'm going to show you why mainstream real estate scripts are killing your business and I'm going to give away 10 signed copies of my book, List to Last. Go back to my channel where I'm reducing the failure rate in the real estate industry one agent at a time through my free training at ZeroToDiamond.com. So a few days ago I had a coaching call with a 20-year-old agent and I know you're probably thinking, how did you do a coaching call when your coaching is free? So here's the thing. You have a hashtag 321club, it's an Instagram contest where on my Instagram profile you turn post notifications on and every post you comment hashtag 321club and I pick winners every week to do a coaching call with me. It's normally a 20 or 30 minute call where whoever one gets to pick my brand on whatever they want and I end up doing everything I can do to help you and I have had some amazing calls come out of this. After you watch this video, check the link in the description that will take you to the podcast where you can listen to the entire call that I had with this young man. This is a 20-year-old agent. He's been in the business for two years. He did 17 transactions his first year. He's on track to do $4 million in sales this year. This is remarkable. This is incredible for a 20-year-old to be in the business for two years already be knocking down numbers like this. I remember when I started when I was 20 years old, it took me eight months to make my first sale. I think I sold five properties my first year. This kid's off to an incredible start. I can't wait to see where he goes from here, especially after this call. I literally changed his entire mindset from short-term transactional to long and short-term relational. I am going to give away 10 of my books, lists to last, how to survive every real-estate market crash. It's my story and all of my thoughts about going through the big crash and everything I learned and it will prepare you for the next market crash. I actually have your business now because really you need to be preparing now. You need to be building a business now that's going to carry you through any market. As I was talking to this young man about what his strategies are and how his business is working and trying to figure out what I can do to help him, we stumbled upon the point that he talks to 20 to 30 property owners every day during his call sessions, which is what I suggest. It was right on point there, but he's not experiencing the growth that he thinks that he should. He's not experiencing the deals and the transactions and the listings and so on and so forth. So I started to dig deeper and I said, you know what, let's role-play it. How long will it take to hold calling until I really start reaping the fruits of the labor from that? You'll reap it immediately, so let's role-play real quick. Let me see what you're saying to these people. So here's a clip of the role-play where he was the real-estate agent and I was the homeowner. Cool. So let's role-play. I'm the property owner. Ring, ring, ring. Hello. Okay. Please, I'm selling your home. Nope. Not at the moment. Can you believe that he learned this from a coaching program recently? There are people out there in programs teaching real estate agents that this is how you talk to property owners, that this is the way to go. This is the path towards becoming a very successful real estate agent. It's crazy how many agents I talk to that have the same exact phone script or maybe tweet a little bit but the same exact philosophy and basically it boils down to this. They're looking to do a deal today with the prospect and if the prospect does not want to do a deal today, then they're moving on to the next prospect. I think this is a horrible strategy. Most agents view a prospect as a deal today or not whereas I view a prospect as a possible lifelong relationship that's going to produce 10 to 20 transactions to me over the life of my career regardless if they do a deal today or not. Every single prospect that you encounter could potentially be 10 to 20 deals to you through repeat business referrals and referrals over referrals. There's no telling where each and every relationship is going to take your career. So why would you just move on from prospect to prospect trying to do a deal today when you're talking to the prospects anyway? You could be locking in lifelong relationships with these people to do all kinds of deals in the future. This is mind boggling to me how mainstream training, mainstream coaching is coaching real estate agents to go after the deal when the money, the success and everything that you want out of life through real estate, all your dreams coming true is built on relationships and trust over time. So here I am teaching a my script. Check this out. You're the homeowner. Ring, ring, ring. Hello. Hey, Mr. Johnson. Hello. Hey, Mr. Johnson, this is Ricky Caruth down at Remax of Orange Beach. How are you doing today? I'm good. How are you doing? Doing good, man. I'm enjoying the day. Isn't it gorgeous out there? Yeah, it is. Good, man. Well, look, I don't want to take up too much of your time, but there was a house right around the corner from you that just sold. And I didn't know if there's anything in the world I could do for you today. Cool. Cool. Well, look, is there an agent in the area that you would work with if you were to do something? I got you. Well, look, man, I'm sure at some point in the future, maybe five or 10 years you're going to want to do something. I'd love the opportunity to work with you when that day comes. Would it be okay if I just stayed in touch with you? Yeah, that'd be fine. Cool. What's your email address? Yes. I'm going to do a weekly email every single week on the same day or the week forever. Listen, Dylan. Dylan, listen to me, dude. I just gave you the jewel, like the best script in the world to create a lifelong relationship with people. You just did a script that just said, hey, do you want to sell? If not, see you later. You're jumping to the weekly email when you need to be focusing on this script and how golden this is. Okay. Let's kind of start again. You see how it flows. You see how it's a real conversation. You see how it creates responses and reactions. It gives you a chance to read who you're talking to and actually gives you a chance to build a relationship, right? It also respects their time. It gives them market information. It asks what in the world you can do for them. It finds out if the door is even open for a relationship, whereas his mom might be a realtor or best friend from high school and it doesn't matter how much they like you, they'll never use you. A lot of agents have a really good conversation with the prospecting thing. This is my guy. I have a future prospect here. We're going to do a lot of business and they don't even realize that they have an agent that they're going to deal with no matter what. My script is very natural. It cuts right to the chase and it doesn't sound scripted. Number one, you approach them like you're a friend or family. Number two, and you can go into the conversation with confidence that you're there to help them. Not trying to sell them anything. You're not trying to see if they want to sell their house. You're just calling to see if there's anything in the world you can do to help them. You will be amazed at how quickly you can build your business this way because closings are happening every day. You're going to run into people that want to do deals now that don't have realtors and you're going to run into people that don't want to do deals now but like you enough to do a deal, they'll just do the business with you later. If you finish the script, get their email address and do that weekly email that I'm teaching everybody in my coaching program. So I want to give away signed copies of my book list to last to the first 10 people who comment under this video and give me your real thoughts on the subject of mainstream real estate scripts versus my scripts. And also make sure you're subscribed to my channel here and follow me on Instagram. Reach out with any questions and we'll talk to you soon.