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Published on Sep 18, 2008
GeneTree (www.genetree.com) is a new category of family networking site designed to help people understand where their personal histories belong within the greater human genetic story. The GeneTree site creates unparalleled opportunities for unlocking genetic heritage and identity, connecting with ancestors and living relatives, and sharing meaningful information and experiences to help preserve family histories. GeneTree expands the concept of family, providing fresh new answers and perspective to the universal questions, Who am I? and Where do I come from?
The vision for GeneTree was conceived in 2006 by principals at several Sorenson companies, who were curious about where they came from, and recognized that others shared the same curiosity and would want to connect and share family histories. The resulting innovative GeneTree tools and information will help fuel the efforts and imaginations of the countless people seeking greater knowledge about their genetic and cultural origins. The GeneTree beta site was formally launched October 23, 2007.