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#HAMYAW #Rebrand

How To Rebrand Like a Beast

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Published on May 23, 2019

Hillary Weiss and Margo Aaron join forces to bring you #HAMYAW, the online business talk show none of you asked for. This week we talk rebranding. πŸ‘‡πŸΌπŸ‘‡πŸΌπŸ‘‡πŸΌ

2:24 Why (and When) To Invest In a Total, Huge, Massive, AWESOME Brand Overhaul
3:00 The Story Behind Hillary's Statement Piece Studio
4:20 IMPORTANT PSA ON WHAT REALLY GOES INTO BRANDING
5:15 Why You Shouldn't Ask People If They Like Your Logo (And What To Ask Instead)
6:20 Why You Should NOT Start With Why
7:29 We Scream at Hillary's New Website
11:25 How To Test New Positioning Without a Full #Rebrand
14:15: We Scream at Margo's Website
15:00: Why It Took Margo 6 Years To Nail Her Positioning
16:59: How The Fear of "Being Annoying" or "Too Much" Holds Our Brands Back

#HAMYAW is brought to you by Margo Aaron (https://www.thatseemsimportant.com/) and Hillary Weiss (https://hillaryweiss.com/).If you like this video, like it, share it, and subscribe. TELL ALL YOUR FRIENDS.πŸŽ‰πŸŽ‰

HAMYAW = Hillary And Margo Yell At Websites

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