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Published on May 23, 2019
Hillary Weiss and Margo Aaron join forces to bring you #HAMYAW, the online business talk show none of you asked for. This week we talk rebranding. 👇🏼👇🏼👇🏼
2:24 Why (and When) To Invest In a Total, Huge, Massive, AWESOME Brand Overhaul 3:00 The Story Behind Hillary's Statement Piece Studio 4:20 IMPORTANT PSA ON WHAT REALLY GOES INTO BRANDING 5:15 Why You Shouldn't Ask People If They Like Your Logo (And What To Ask Instead) 6:20 Why You Should NOT Start With Why 7:29 We Scream at Hillary's New Website 11:25 How To Test New Positioning Without a Full #Rebrand 14:15: We Scream at Margo's Website 15:00: Why It Took Margo 6 Years To Nail Her Positioning 16:59: How The Fear of "Being Annoying" or "Too Much" Holds Our Brands Back