 Okay, this is Sandy Munro's biography from Munro & Associates website. I'm going to go over this real quickly and give you an idea of why Sandy Munro is so important and such a superstar in manufacturing. Design profit and CEO, you see where Elon Musk gets his naming conventions, Munro Associates, and there he is in the dark hair. Frequent speaker and advisor of some of the world's top executives on implementing change innovative development strategies. One of the pioneers of design for assembly. Okay, now they've designed, they've helped enhance process of calling design for manufacturability. This is a whole new paradigm in manufacturing. So Sandy started, began his career as a toolmaker and Windsor became engineering manager in 78. In 78 he joined Ford as a manufacturing engineer, promoted to senior automation specialist. In 1982 he met Dr. E. Deming who is the demigod or God if you will of quality in not only US manufacturing but internationally changed the way things are manufactured and I'm going to go over his background in a minute. As variation is reduced quality will increase. This was Deming's mantra. He used X-bar and R-bar charts to simplify his method. He took samples of parameters while the product was being manufactured. He compared these on X-bar and R-bar statistical charts which had various tolerances and this allowed the manufacturer to correct the problem while it was being manufactured. Rather than the previous method was run a batch of them if it was no good we pull them off to the site at the end and fix everything later. So this is statistical quality control and variation. This is panel body gaps, these types of measurements that people are looking at now. This is the stuff Deming was measuring back in the day. I'm going to go over Deming in a minute. Now Sandy has moved on from this and says all variation stems from design. So this is like a PhD thesis. It's like he studied other Deming. This is his PhD. He's developed this whole mantra of designing for manufacturability which is as big as Deming's was and it actually builds on Deming. Deming's spirit and philosophy is evident in all the Monroe products and services. So we're going to go over Deming in a minute but this is such a big deal and we take this for granted or we may take this for granted now. It is not something to take for granted. After successfully implementing design for assembly principles at Ford, this is his thesis. This is his PhD. He's in acting. Sandy was named corporate director designed for assembly for the automaker. What a big deal to go from a toolmaker to this. Ford utilized the design for assembly to say bins of dollars improved quality and reduced development cycles early in the 1980s. So what can you say? Toolmaker to a major role at Ford Motor Company. Fantastic like a V2 rocket, Saturn rocket, what a career. In 1988 Sandy was convinced by Dr. Deming personally. And I'm going to go over Deming in a minute for him to even know Deming and for Deming to be interested to tell him this is so mind blowing. Dr. Deming to leave Ford and start his own company which became Monroe and Associates. Since that time Monroe has helped manufacture of all type products, 30 years of experiencing designing and processing components. Now, I just want to say this about Monroe. You know, he comes off as a bit of a, he's self-effacing humor. He's kind of a shit kicker. He's kind of a guy's guy. He doesn't show off. He's always knocking these MBAs. You might see him. You might think he's some grease monkey that stumbled into all this. Not at all. This is, I mean, to be, he's on the same level as Deming. And this is a big deal. I'm going to move on to the next section here. Okay, this is the Deming Institute. Dr. Deming has whole management school thought. I mean, this is one of the biggest minds in business and manufacturing of art of this century. I cannot say how important Deming is, was and still is to all manufacturing. And I can tell you that I am absolutely certain that Elon Musk has read his books, his 14 points, because he is, Elon Musk is the epitome of implementing Deming's rules. That is my personal opinion, but I, I don't think anyone's asked Elon Musk this, but I believe that he has studied Deming. Now Deming the man that Deming is a PhD, that's the doctor born in 1900 eminent scholar and teacher in academia for more than half a century. Hundreds of papers, articles against statistical variants. He's also worked in the management implications and management theories of how to run a company and how management has to buy into the process. His 14 points are fascinating. I mean, you could spend, you know, a year studying Deming. I mean, what he's done and what he's developed, it's unbelievable. Anyway, he was a consultant of business leaders, major corporations and governments. His efforts led to the transportation of management that has profoundly impacted manufacturing and services organizations around the world. Fascinating. I mean, his principles can not only be applied to manufacturing, they can be applied to nursing. You name it, whatever the business, he has set up a framework and a way of doing business. I mean, he's transformed the world in this century. Considered to be the master of continual improvement of quality as well as overall operation that says here. Best known for his pioneering work in Japan. Now after World War II, Japan was decimated. Deming went in and he basically, you look at Toyota, you look at these companies that are doing this fantastic work in ICE. Of course, they have made big moves into BEVs yet, but all of that was Deming. Okay. Deming took them from manufacturing cheap tin toys to being the number one automobile manufacturer in the world, Toyota. And that is Deming. Okay. That's how important Deming is. Deming's role as the architect of Japan's World War II industrial transformation is regarded by many western business schools and economists as one of the most significant achievements of the 20th century. Okay. Father of the third wave of the industrial revolution. You have to look into Deming on your own. I have studied Deming a bit and I've been exposed to a lot of his theories and there's so much to learn there. This is profound. His role in business schools, I mean, he dominates. Playing a role in the resurgence of American automobile industry in the late 1980s. He consulted with Toyota, blah, blah, blah, blah, blah, visionary whose belief in continual improvement, which is something that Monroe has built upon and now has created design for manufacturability. We think about quality manager. He changed the way we think about quality management and leadership. Where there's joy in learning, there's joy in his work. Everyone will win throughout his career. He may be devoted to family support of colleague of friends and a true believe in a better world. So this is Monroe's mentor. He's got an institute named after him. People still study him. His 14 points. I mean, this guy was super important and now Monroe has taken up his banner and marched forward with it. This is why Monroe is so important. Monroe is so important. He is a thinker. As I said, he's self-effacing. Aw shucks. Shit kicker. Going to hunt deer. Don't let it fool you. He's a big deal. Deming's a big deal. What Monroe, what Deming said mattered. The whole world listened to him. And what Monroe says also matters. And the people that really are in the know know this. And that's why Monroe is important. And you got to listen to what he has to say. General Motors will be the first major automaker in modern times to market specifically designed electric vehicles to the public. Hi, this is MXUX. Yeah, this is the EV1. The whole design of this thing was done by Monroe. Basically, it's the father of all EVs. The only thing they didn't have was lithium ion batteries. All of these were crushed by GM at the end of their leases. I think one exists at Ohio State University. But Monroe invented the battery electric vehicle. That's all there is to it. Okay, this is Monroe's prediction for sales. They got Monroe has down here 70% of production will be EVs as far as the vehicles go in 2028. And the adoption is going to be about 50% in the US and 70% everywhere else. Lafayette also makes one. I like that one too. It has an inverter box that's elsewhere. Currently they have one inverter for each one of their motors. But they're talking about maybe putting a combined inverter which would maybe do the whole front end of the car or the whole rear end of the car. But I like these. I think that this is a good idea. Anyone who's ever done any investigation can go and have a look at the old GM plant that I'm fading on. Yeah, Lordstown. The Lordstown plant or the Lordstown company I should say. Go and have a look at that. And you can see some amazing things that you can do with a wheel motor. Is there any more you can say about Apptira or Archimodo? I'm kind of like invested in both. I probably will buy an Apptira or an Archimodo depending on where I live. Because I'm going to buy a new house or a different house. Tired of living in a condo. So the Apptira is great. If I was living like below the Mason-Dixon line, either one of those things would be great. But the Apptira would give me like a thousand miles between charges. I like that. The Apptira has got some nice features. It looks snappy and whatnot. The Archimodo was aptly named as a fun utility vehicle. So I think that both of those vehicles are right under our design hand right now. But if possible, I would like to have one or maybe even both depending on how much money I make one of these days.