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Stair Piano. Stairs or Escalator. Experiment.

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Uploaded on Nov 13, 2009

Odenplan, Stockholm. Can we get more people to choose the stairs by making it fun to do.
66% more people than normal chose the stairs afterwards.
Have a look at this experiment.
You'll see that fun can obviously change behaviour for the better.
It's called the fun theory.

VW VOLKSWAGON.

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