 Sure. And thank you for this opportunity because as I reflect upon it, I know most everybody has a hero's journey, if you will. And each person's hero's journey is unique. And for some, it can be incredibly easy. And for some of them, it can be incredibly hard. I will say mine is kind of in the middle. I don't believe I've experienced some real trauma. And I mean it typically usually in the sense of physical abuse type of trauma. I really want to emphasize the empathy there in relationship to mine. Since you brought it up, so much like I'm in the tail end baby boomer right before Gen X. And I was raised with go to college, get a job, meet a girl, get married by a house, start a family. And so I was following that programming. That's literally the script that I was raised with. And so I got a job in the insurance industry of all things. I was in insurance sales. And through that experience, I met a woman who happened to be in the town I lived in and we had some mutual friends and that sort of thing. And we got married, bought a house and started a family. And two things were happening during that period of time. I wasn't a very conscious husband. And I was rather hyper focused on financial success. And during this period of time, because I wasn't a good husband, my now ex-wife asked to end the marriage. And literally within the same month, the company I worked for, and I had worked my way up to a high end corporate paying job. We were talking very high end corporate pay. The company laid me off. And so I'm right in the middle of going through divorce. I get laid off in my professional capacity and right at around the same time, close to that same time, was the market crash in the late 2000s. 2008. So I was literally, I'm going through a divorce. My professional identity literally was ripped out from underneath me. And my financial, whatever financial status I had at that point was wiped out, mostly wiped out. And I was at the, I was in the pit of despair. I mean, I literally, for a period of time, I went to bed wishing I didn't wake up. And I had two small children at this time. And during this period of time, I found myself doing a lot of drugs to self-medicate. I was drinking. I wasn't working. I actually had to, I found myself moving back in, by the way, really quickly, Eric, at one point during my, this experience, I had a home worth $2.2 million in an affluent area in Los Angeles to having to move in with my mother and father in a retirement community of all places. And, you know, I barely have little or no money left. I mean, my identity was crushed. And, and I'm doing drugs and alcohol to get through the day. Interestingly enough, at the same time, my other drug of choice was online dating. Interesting. And what I mean to say is, it was, well, when I say drug of choice, it was an addiction. But what it was, was therapy to some degree. I was communicating with women all across the country. I mean, that's the interesting thing about that. By the way, folks, this was before dating apps, you know, like the bumble and swiping. And this was like, yeah. Yeah. Yeah, I mean, you're on your laptop, you know, you're, you know, it's a little, there's a different experience because the, I mean, we can, I can get into this later. But I think our current dating environment is quite a bit different now than it was 15, 16 years ago. Definitely. And, and I was communicating with women all across the country in many cases, just talking to them, hearing their stories, sharing our experiences. It was like therapy. But for me, it was an addiction as well, because I was addicted to that, that connection. But through those connections, I was also actually at the same time healing through the, the talk therapy, if you will. Now, in all fairness, I was a train wreck during this period of time. And what was shocking is women were actually very accommodating to a man who was a train wreck. Yeah. Women have this beautiful capacity to be nurturers. Yes. And so, and by the way, I'm not actually in many cases, I wasn't physically dating these women. It was just talking. At the same time, what was interesting that happened was a lot of women would reach out to me and say, hey, Jonathan, would you look at my dating profile and help me make it a better, you know, like, how can you help me improve it? And all of a sudden I would start giving some advice on dating profiles. And then a few weeks would go by and I'd get a phone call saying, hey, I met a really great guy. Can you give me some advice about the guy? And Eric, I was doing this every single night for years. Unbeknownst to me, it was preparing me for my current profession, which is now a dating relationship coach. And there's more to that story of how I actually became one. But that's kind of the base. So what was interesting was I go through this absolute dark night of the soul. I went to bed wishing I didn't wake up. I'm being, you know, I was drugs and alcohol to get through the day. But at the same time there was this reparenting happening through this talk therapy, if you will, that led me on the path to where I'm at today. That's awesome. It's always interesting to me how pain can transmute into purpose. I'm curious what you think about this philosophy. I have a very philosophical side of me. I like to contemplate on why are things the way they are and what lessons, you know, what beauty is there in that. I really can find these things quite beautiful. And one of the transcendent things about pain is that, first of all, my acronym for it is I call it, for myself, paying attention is necessary. That's what pain means to me, right? Paying attention is no. Yeah, that's a good one. Like it's not there for no reason, you know, it's a signal. Whether it's emotional pain, physical pain, all that. But the invitation in pain is to, it's a message that something is not being allowed or understood or loved, which is going to come back to the self. And here you are in this situation where you had this egoic attachment to this identity of being Mr. successful with my multi-million dollar home. I did the right things. I got the woman I did. I checked all the boxes. How come my life is falling apart? And if these things don't lead to happiness, then I don't know what happiness is, I guess, you know. And of course, I guess I'll just drink, you know. And how interesting that in that spare, you started to find purpose and just, you kind of let go and started like just listening to the self. I'd love to connect with women and you're connecting with them. And then it leads to this exposure of this like quality or trait you have where you have these, this aptitude for these, this capacity to have that empathy and valuable insight and maybe give words to it in a way that other people can't. And then, so now I want to know is like, what was that moment where you realized that these phone calls every day are like is actually, this is a career opportunity or like a, how did that purpose evolve into it actually becoming like a business for you? You know, that's an interesting question because, you know, on some level, you know, they say you find your purpose on the path you didn't expect to take. So, you know, I'm like, you were correct in saying, I thought that blueprint that was passed on to me by my parents was going to be happiness. And I own that there was a huge egoic part that was going on at that point in my life. I hadn't done any real true self-reflection, any real personal development, self-help, spiritual work at that point in my life. I was driven by the ego. And when the ego got humbled and I mean, dramatically humbled. Yeah. There's something about having a humbling event that changes everything. And so with to the respect that it led me on the path that I am now as a dating and relationship coach, it didn't happen overnight. It's kind of like, you know, you have to kind of look at, there's all these little, what did Steve Jobs say when you connect the dots going, you know, there's all these little dots. One in particular that stands out in this conversation is during my dating escapades, I dated an internet marketer, a very successful woman who is a multi-millionaire and I got to see her world for a little bit. And when that relationship ended was about the time that I was still a little bit of a pit of the despair, but about six months or a year later, I'm like, you know, I could start a website, you know, like there's this, by the way, websites in 2000, this is now 2008, 2009, you know, like do landing pages and websites that weren't part of a big corporation that any person could create a website, you know, YouTube was only a couple of years old. Yeah. YouTube was only a couple of years old. So it was like right at that time, I'm like, why not just put a website up? And I did. And the funny thing happened three weeks later, I get this phone call saying, would you like to be interviewed for a radio talk show? I'm sorry. Yeah, my website was dating coach kind of thing. Yeah. And I'm like, first, how did they find me? Because back then it was so different. The SEO was different, you know, like it was so green back in 2008, 2009 period of time. And I'm like, I just got asked to do a radio show. And quite frankly, Eric, I was talking out of my ass. I mean, I had really no real expertise at this point. I know I was literally most of it every all my advice those early years was just intuitive perspective based on some my own anecdotal experiences. But for the most part, it was just intuitive. But one radio show led to another to another. And then I got invited to a, I got invited to a group of relationship coaches. They were doing a, oh, because I had a, let me backtrack. I had a Facebook page that was starting to get popular. And this was right at the, you know, beginning of Facebook. And I got invited to a relationship coaches dinner, which was like 25 of the top relationship coaches in LA. And I'm like, I got invited and I mean, like, I am, I mean, I was making barely any, I wasn't making any money at doing this yet. Barely was making, I was making a few dollars. But then I got connected with all these people. And then they invited me to be on their summits. And then I got invited to be on this person's summit. And all of a sudden, little by little, my business began formulating. But I realized I had no expertise per se. So I began studying every book behind me. If you can see, you know, it's just a, just a small sampling of the relationship books. I began reading and studying and watching YouTube videos and going to workshops and seminars and trainings. I mean, in the last 15 years I've gone, I've had over 3000 hours of personal development workshops, trainings that I've gone to. And participated in. And I didn't, to some degree, I was honing my craft through this deep desire to learn more about, see, let me backtrack for a second. Very few people are ever taught what it's like to be in a relationship, how to be successful in a relationship, how to learn good communication skills. None of this stuff was taught, especially to my demographic. It's starting, or age group. It's starting to change for the much younger generation. I mean, even therapy was taboo for in my, when I was growing up and now it's becoming more mainstream. So it really didn't happen. The catalyst was just a number of different things to get to me where I was at in those earlier years. What do you think were some of the, in making that transition, you and I talked about the hero's journey theme. Joseph Campbell, hero with the thousand faces. You looked at all the, we see this theme show up in Star Wars and Lord of the Rings. It's a psychological process that can fill all these storylines. And so as part of that journey, you have, I hear, you were where you were, you thought you were successful, you have this catalyst, we call failure, that sends you on a path and you start to discover within yourself this like power to help people in a position that you empathize with. And then as you're rising out of that, you know, you're meeting these coaches and you're coming in, starting a business, you know, along that way, you're going to meet hero, you're going to have comrades and villains. And so like, what were some of your demons or monsters that you had to kind of slay within yourself to give yourself permission to rise from that in the direction that you did? Yeah, you know, this is a great question and I'm embarrassed to say it now. It's funny. Good. So my first year, well, my first year after my divorce, I told you, I'm addicted to dating. I actually had, and this is no lie, a hundred first dates in one year. I mean, literally twice a week. By the way, twice a week isn't that hard to do, believe it or not, especially back when the, but back when online dating was so green, it was rather easy. And by the way, I was 15 years younger, so I was a little more handsome then. And I will never forget, I went on a date with a woman, great, you know, really my first date, really nice woman, great first date, but something wasn't right. And then a couple of days later, another woman, great date, nice woman, something wasn't right. And then a couple of days later, another woman, great date, you know, nice woman, something wasn't right. And after these hundred dates, I actually looked in the mirror and said, wait a minute, I'm the common denominator here. Like so, at first I was blaming everyone else. And again, these were, you know, there was a deeper issue going on for me that I had to really explore. But at first I had to be, I had to recognize that I was the common denominator. And in that began actual seeking help to look at my own stuff. And right about that time, the movie The Secret came out. I mean, I'd already been into Tony Robbins and some other stuff. It's funny, I had bought Tony Robbins CDs 10 years earlier off of an infomercial back when that's how he got started, was infomercials before the internet. And then I finally cracked it open. Like 10 years later, started to listen, but it was more about how to improve your mindset for money. That was kind of the theme in many cases within the earlier stuff of Tony Robbins. Although there was relationship stuff too. It was the recognition that I was the common denominator and then I wanted to learn why I made the choices that I did in my life. And now I'm in like right about mid 40 at this point. So it wasn't until I began doing true introspective work and learning this thing called childhood wounds and adult traumas that affect everybody. We could have wounds as oftentimes people hear the world childhood wounds or traumas and they think of somebody that was physically abused in their childhood. I was bullied in school. It was not extensively, I was just casually bullied, but that has a traumatic effect on a small child. So sometimes the most benign thing can have major consequences as adults. And so when I learned of this, I recognized that there's something I have to do for myself to heal. So the dating coaching was really a catalyst for my own healing because as I'm trying to help others, I'm literally helping myself in the process.