 Welcome to JSA TV and JSA Podcasts, the newsroom for telecom and data center professionals. I'm Barb Mitchell coming to you today from Monaco at Data Cloud 2022 where we're happy to be back in person. And I'm happy to have joining me today, Rudolph Gordon Seymour from Telecom San Franties, TSF. We're proud to have you here and support all the great things that you're doing. Can you tell us a little bit about TSF and what it is you're doing here at Data Cloud this year? Yeah, sure. And it's great to be back. It's been a long break. Last time we were here was 2019. We were kindly invited back by Broad Group and I'm representing, very proud to represent TSF at this conference and also at the Data Cloud Awards last night. So we are the official charity partner and we presented an award and did a presentation on TSF last night. Yeah. And so, you know, we've been fortunate to sort of see some of the great initiatives that you've supported over the years and the latest, of course, is the crisis in the Ukraine. Can you tell us about what you're doing to support in that region? Yeah, I mean, this is, well, it's a terrible situation. I mean, it's on the doorstep of Europe. There's been a huge international response. TSF have been part of that humanitarian effort. We knew when this started that there was gonna be a huge displacement of population and that's exactly what happened. So we put multiple teams on the ground not only in Ukraine itself but also on the border in countries, Moldova, Poland and also put teams within Ukraine itself. So we've provided Wi-Fi access points, calling operations, using various technologies and we've had multiple teams on the ground there for, well, almost two months now since it started. And I suspect there've been some challenges you've had to overcome there. Tell us about what it's been like. I think the biggest challenge has been the, it's really stretching our resources because we've got multiple teams in multiple countries. We're not heavily resourced organizations. So that's kind of really stretched our resources. Also, there's a challenge of the different technologies we're using. So one of the solutions we put in place was actually a hotspot on the coaches that are bringing Ukrainians who are fleeing the conflict zones to, for example, Poland. So there's hundreds of thousands of mainly women and children fleeing those conflict zones and they're having to get on a 16, 20 hour coach journey to move west, basically. So what we've done is we've actually provided a mobile hotspot solution within those coaches so they can keep in contact with their loved ones. And we've also put together an app for the children because any parent will know a child on a long journey is pretty challenging in itself. On a coach for 24 hours would be incredibly challenging. So we've provided kind of an education-based app for them to work with as well. And also, I guess, there's also security aspects. I mean, we're kind of deploying within Ukraine itself. We put equipment near Odessa. We're working with the mayor of Odessa to set up comms down there. And security is obviously of utmost importance to our teams. So I think they've been the main challenges so far. I think the challenge moving forward is this will be a long-drawn out conflict. Most of our emergency deployments tend to be between three, six weeks. This one will go on for months and months. So we need to address that from a resource point of view and also a funding point of view. Well, so that's, maybe you can tell us how people can support. It's obviously such an important bit of work that you're doing there to support the people impacted by this crisis. And I think that people in our industry are gonna want to help out where they can. So can you tell us where they can do that? Yeah, I mean, as you know, I mean, 80% of our funding comes from the corporate tech telco community. So without that funding, we wouldn't exist. So it's incredibly important. Moving forward, obviously, we're always looking for new partnerships and more funding so we can not only respond to more natural disasters or man-made disasters, but also extend our kind of bridging the digital divide programs that we run throughout the globe. So, yeah, we're always looking for new partners. And what I would say is that if there's any companies that are starting a corporate social responsibility program and ESG program who want to modify or change their ESG program, and feel that TSF would be kind of a logical fit for them being part of the community and maybe giving something back, then I'd urge them to get in contact with us and also check out the TSF website, tsfi.org. TSfi.org, yeah, and we will link that here in the video so that all of our viewers can search up more information and learn how to support the work that you're doing. Thank you so much for joining us. It's always great to hear from you. Nice to see you and thank you viewers for tuning in to JSA TV and JSA Podcasts. Happy networking.