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The Social Media "Calm Before the Storm" [Gary Vaynerchuk shares his take on the hype]

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Published on Apr 21, 2011

http://www.MAXIMIZED-Reviews.com

"The businesses and brands that don't take social seriously, don't realize that the end consumer matters, don't realize that we're building on social equity and a word-of-mouth infrastructure ... are going to be hurt dramatically."

"I believe social media is about engagement, not 'pushing out.'... I don't believe in that stuff. I believe that the 'R.O.I.' is in the actual relationship with the end consumer."

Original YouTube video at: http://www.youtube.com/watch?v=Rc9nsv...

Produced by:
http://www.HometownDomination.com

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