 What are some benefits you tell a prospect at an appointment? Benefits. Gold. Come on, man. Is that all you got? First one. So I actually write these down. I actually use these and I walk through these. So the first one is whole life. The second, and what I do is I mention it, I describe it, and I ask if they like it, if it fits important to them. Whole life, price lock, double accident, cash value, local agent, and those are my five. I threw in a sixth one yesterday when I was helping a new agent and it was like a immediate payout or no waiting period. The guy was worried about like a two-year wait and stuff. So those are my five. My go-to benefits. You got to build value. I mean with sales, it's all about the relationship piece and the value piece. And if those two things align, nothing else matters as long as they've got more than eight bucks in their checking account. Good question.