 Live from Las Vegas, Nevada, it's theCUBE, covering EMC World 2015, brought to you by EMC, Brocade, and VCE. We're doing wall-to-wall coverage, three full days of theCUBE, actually two CUBEs going concurrently, because we've got a lot of demand, we've got a lot of stories to tell. I'm really excited for this next segment to have Roger Frey, the VP of Solutions Marketing. Welcome. Thank you, it's nice to be here. Yeah, so you're in a great spot because you don't represent any particular product group, but you actually have the whole gamut of things to draw from, and really put together solutions for your customers. So talk a little bit about how you guys do that. Sure, yeah, so my team is the enterprise applications team, and we're covering all the classic workloads that you see in a typical enterprise or commercial environment. So, we cover things like messaging, collaboration, database, business applications, we also cover end-user computing and mobility. So any workload that you're going to find in a typical enterprise or environment, my team is doing that work to show how EMC is the preferred solution provider for that. And so you're putting together showcases, you're putting together optimized solutions, really to go after those particular types of workloads. Yeah, absolutely, so what my team does is we'll work with our customers in the market demand to see what hardware and software should we put together to really provide the best oracle environment, or what should the solution be for something like SAP, whether it's a classic ERP implementation, or we're doing something like with SAP HANA. So my team is providing and creating all that technical evidence, best practices, reference architecture so customers can easily set up and deploy those solutions in their environment. Excellent, and then you said before we got started off here that you guys also have vertical solution stacks as well that you put together for specific industries. Yeah, absolutely, so we also cover video surveillance which is a booming market, and it's a really growing business for EMC. We have over 250 petabytes of video surveillance deployed on Isilon storage, and we have over a million cameras that are using EMC storage worldwide, and it's an amazing growth market for us. That's really funny because just before you came on, we were looking at some film, we were playing with some fun stuff, and I've been in film for a long time, and film's huge files, it's always been giant files, and compared to kind of classic business applications and text files, so that's got to be just huge for you. Both the video surveillance but then just the increasing use of video all up and down the line, consumer enterprise as really a communication tool, really a way that people communicate far more than they used to in the past, and you got to put it somewhere. Yeah, so there's a lot of innovation happening in video surveillance in terms of how to compress the files, like you said, because there's so much data being generated, and we really get involved in some amazing opportunities dealing with all sorts of entities around the world, whether they're major corporations or government entities, just some really interesting deployment, so it's a fascinating business for us. Excellent, and then the other thing is flash. I love talking about flash, I love how not that long ago the context of flash was really in super high value transactions or super low latency transactions, but it seems that as flash has really gained a foothold in those early markets, that it continues to expand its reach well beyond and at a speed much greater than people really anticipated. Are you seeing that in your customer base? Yeah, the uptake of flash has been just truly amazing. We're seeing customers really looking at it more seriously now and deploying for more traditional application environments, things like Oracle, SQL Server, SAP HANA environments and it's not just a performance issue, with Extreme IO for example, we also have great services, data services that we can provide with the platform and then we talk about space, power and cooling, customers can reduce their footprint by half or even more, cut their power consumption, cut their cooling costs, so it's amazing to see the uptake of flash and the work that our team has done with things like Oracle on Extreme IO, SAP on Extreme IO, some solutions that we've done with messaging collaboration, it's really proven to be a great platform for a lot of solutions that we work on. Yeah, spectacular and I'm sure it'll continue to grow fast. I know you're on a really short leash, you got to get off to your next meeting so I wanted to thank you again, Roger Frey for stopping by and sharing that with us. So I'm Jeff Frick, you're watching theCUBE, we're DMC World, we'll be right back with our next guest star for this short break.