 What's going on everybody? It's your man Kory. Welcome to the Digital Dash where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now for those of you don't know who I am, who may be new to the channel, I am a digital marketer. I specialize in helping artists like yourself get their songs heard through platforms like Spotify, like Instagram, like YouTube and a bunch of others. Now what I want to talk to you guys about today is the dark side of going viral. Now ever since I made my how to go viral video, I've gotten a lot of messages from you guys talking about that. That's pretty much the same thing that you like to do for yourself. And I understand I get it, going to sleep, waking up famous does sound like a dream, but I'm here to break it to you guys that actually can be some negatives in the downside to going viral. But before we get into all of that, follow me on Instagram. I'll make sure to put my ad name somewhere on the screen so you guys can come like some pictures and engage with me. You know, especially since you guys are always talking about, I never put it anywhere for y'all to find it. Now with that being said, let's get right into it. Now one of the first downsides of going viral is that it doesn't allow you to necessarily build a team to handle everything that comes with all of this newfound attention. Now when you do go viral and I'm talking about really viral, like viral viral, you literally have hundreds and thousands of people trying to reach out to you and get your attention from press to publicists to booking agents to everybody. And if you're somebody who literally was nobody the day before and then you have all these people trying to get at you, you may not necessarily have the right people around you to make sure that you make the right decisions when moving forward, to make sure that you have someone that respond back to these people in a timely manner in a professional way so that you don't mess up your business. So if going viral really is your goal, it's really something that you want to do, make sure that you're building up your team around you in the process of making sure that this happens so that once it does happen, you're prepared to handle everything that comes with it. And secondly, it doesn't allow you time to build a core fan base. Now you might be thinking to yourself, I have hundreds of thousands of new people listening to me. Why do I need a core fan base? And that's actually where you would find yourself to be wrong. If you were to sit down and really think about the acts within the past, let's say five years that really went viral, like viral viral, but we're not listening to them today. Most of their problems can be attributed to the fact that they didn't really have a fan base before they went viral. Now, once you get to the point where all of the press isn't talking about you and the Instagram pages aren't posting you and no one's really talking about you on that large of a scale, your core fan base is the group of people that's going to hold it down for you. They're going to be the group of people who pretty much ride for you through those turbulent times that comes after going viral. And if you haven't took a time out to build up a core fan base, then you pretty much don't have a cushion to fall back on once all the attention dies down. And lastly, another downside to going viral is that it can trap you within a gimmick. So once again, if you think about any act within the last five years that went viral because of a gimmick, we pretty much don't take them serious because of that exact same gimmick. Now, the problem with the internet comes in the fact that we treat everything like a snapshot, right? Memes and funny videos are pretty much snapshots of a certain time period. And once we get tired of that time period, we move away from everything that has to do with it. So once you build your whole career off of going viral off of a gimmick, you pretty much get the same effect. Once we get tired of that gimmick, we get tired of the timeframe in which the gimmick was built in or built around. Then we tend to move past you and it as well and move on to the next thing, the next gimmick of that timeframe that we are interested in at the moment. Now, other problems can also arrive later down the line. Once you're trying to rebrand yourself, you're trying to step into different opportunities. And you can do those opportunities because we remember you for the gimmick, the one thing that really puts you on the one thing that made you go viral. And you know the internet guys, once it's out there, you pretty much can't escape it. So it is something to think about, especially if you're someone who thinks about doing crazy, wild things to go viral. Think about the lasting impact that it really can have on your career. Think about the type of artists that you hope to go into and where you see yourself in the future. And really think before you post that video or you post that content or whatever, is it's going to affect me in the long run? And will I like the effect that it will have on me in the long run? So just to give you guys a little recap, I know that most of you have thought about going to sleep, waking up, finding out that you went viral. And trust me, I know it does sound good. It pretty much sounds like the easy way out, but there can be some dark sides to going viral. One, you don't have enough time to build up a team to help you handle everything that comes with it. Two, you don't really get enough time to build up a solid core fan base. And three, you can become trapped within the gimmick. Now as always guys, if you feel like you're learning anything today, please like and share this video. Hit those post notifications as well, as I wouldn't want you guys to miss anything. Once again, my name is Kory and I'll see y'all next time.