 Staying on this topic, but leaving Spotify behind, the badges and fan funding is coming to Instagram live, so you're going to have to purchase your own badges, which you can send to creators to support them, which is obviously a good thing, obviously it's been done on TikTok a lot and now it's coming to Instagram for live, so they've actually put out some interesting stats so that there's been a 70% increase in views of live streams between from February to March, which is obviously massive, obviously obviously Kory's got a massive part to play now, but 70% is still huge, so how this is going to work is that badges will appear next to a person's name throughout the live video, so fans who have bought these badges will stand out in the comments and then they also apparently unlock additional features including placement on the creators list of badge holders, so they'll be able to have some more engagement with the actual creator while supporting them and they're going to start rolling out of the badges with a small group of creators and businesses over the coming months, mainly I think in the US right now, but it's going to roll out to Brazil, UK, Germany, France, Italy, elsewhere as well, but they're starting to dabble now in this fan funding, which I think is a very good thing. Yeah, I mean typically I would look at something like this as just trying to keep up and not be able to do it well because your users aren't trained for it, it's not the useful audience on Instagram as much anymore, but I don't think that applies here because one, a lot of TikTokers are still on Instagram and they have that audience there and then two, I think there's still enough celebrity incentive when it comes to Instagram that if people do it enough, people want that attention from those people, so it has a relation to get more attention from those people and things like that. I can see over time this becoming a part of the platform, like a norm of the platform, to see people get donations while you're in lives and stuff. And I see your point about it's not the same audience to TikTok for example, but that's why I brought the fact that it's grown by the live stream viewers by 70%. That's probably a lot of first-time viewers that have experienced it, so now we're getting more familiar with the live streaming, so therefore they would adopt this because they're very new to themselves. The other news on Instagram is that IGTV is now going to have adverts for the first time, so they're going to start running out. But obviously IGTV's got a long way to go right now. It's never really kicked off as they hoped, but they are now going to start running ads for up to 15 seconds. They're going to start testing it in the US and Canada in close beta over the next few months. They're going to start running. Oh, okay, never mind. I get ads on the videos for up to 10 seconds. Yeah, yeah, but that we'll see how that goes, but I'll see IGTV's, how it started out as its own app, moved into Instagram, then tried to improve the individual app, and now I just don't know where it's at now, like in terms of how many people use it. Yeah, yeah, they're trying to make it work, however they do it. And I do know, well, I knew and predicted it, that yeah, IGTV will have ads just because it's been a year or two, but like for one, when I started having things that I uploaded and I could see the content ID system, try to block certain things on Instagram, like, oh, okay, they're developing a content ID system. What is that for? That's just a predecessor to a system that, you know, to be able to support ads in that way. And then also Facebook, Facebook, you've been able to monetize shows and content on Facebook for a while. And, you know, those two are the back and forth. IG creates a feature and then it gets thrown on the Facebook and Facebook creates a feature or two that gets thrown on the IG. So it was pretty clear to me for a while that that was going to happen. And I don't think now that it has happened based on the climate, that it's really exciting people, but like they might want.