 My wife said to me, you know, what do you want to do with your life now? And I said, well, I'm gonna merge the two paths that I've gone down, which is beverage and fitness and make the world's fittest beverage So I truthfully wanted to make the world's healthiest alcoholic beverage and I set off on this journey online first just to discover the drinking cultures around the world where I could find the healthiest drinking culture that existed and I found it in northern Spain specifically in Asturias, which is close to the Basque region and Basque is known for wild fermented cider, wild fermented apple juice And it's funky and sour and they pour it from above their head into the glass and there's no bubbles There's no carbonation. So they pour it from above their head to aerate the product and give it that sort of life That bubbly sort of pleasing palate. So yeah, it was a really fun experience for me to kind of research this culture northern Spain So I flew over there and got to know a lot of the makers. I actually took my father there we had an incredible journey there and we just discovered this culture that was celebrating day drinking and You know, they would drink from 11 a.m. The beginning of their siesta right through to three four or five p.m Sometimes even later, but typically during the day when the sun is shining and they would enjoy their beverage with food And they would be sharing that with friends and sharing stories singing laughing dancing Just enjoying the day and they really do have this knack for celebrating life over there and I thought this is such a great culture but drinking is such a big part of the culture and Some stats on that cider in northern Spain They consume at a rate of consumption and also rate of production. That's greater than any other Alcoholic beverage culture in the world. So these guys are drinkers and they make a lot of it and they don't export any of it Typically, it's all consumed there. So when I found this culture in northern Spain I thought this is so mind-blowing the world's healthiest alcoholic beverage zero sugar probiotic It's just a hundred percent juice is something these people are drinking all day long every day. No one seems to be hungover They're not overweight. They're not angry. They're not a sobbing mess off in the corner because they consume too much during the day You know, there's no fighting in the streets It seems like a very positive polite experience and something that I didn't recognize because here in North America We don't see that, you know, so I thought, you know what? I really need to bring this back to where I'm from and put a California spin on I love what you guys are saying I mean, I definitely walked into this interview. I guess not thinking this not thinking about this as like a lifestyle Like I thought oh, this is a niche. These guys are carving out super interested only cidery and here in Los Angeles What what's the market? But you're bringing a whole nother element to it around culture around a vibe around day drinking around health Hey, everyone, thanks for checking out that clip if you enjoyed it Be sure to hit the like button down below and if you're interested in hearing the full up It's out right now on our YouTube channel We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future So hit subscribe so that you don't miss a single episode and one final note We're always looking for new ideas and new companies feature on the show So if you know of someone or know of a company write us a comment down below letting us know who they are and what they do We'd be happy to have them on the show till then. I'll just be here waiting for your comments. So See you later