 So, we're going to start a new session of the World Economic Forum on Latin America Brazil. I think that you all have the simultaneous interpretation receptor, so we're going to be speaking in English in Spanish, so you have the simultaneous interpretation to understand everything that will be discussed during this day. So, we'll be speaking about agriculture, how to broaden the scale of agriculture, so how to scale up innovation in agriculture so that it can be more healthy or can be healthier. Well, I'll be taking this with these five panelists. So the thing is how innovation should be financed and also broadened in terms of use. So tell them we're going to help me to answer this question. So here I have Mauricio Adadi, he is the president of Latin America of DSM. Thank you very much Mauricio for being here. Thank you very much for the invitation. Here are lots of patents. She comes from Uruguay and she is the founder and executive director of Chipsaper. And then we have, from Norway, Zvaym Thor-Hoseter. He is the president and chief executive officer of YALA International. And also we have the minister of agriculture and livestock of Paraguay, Marcos Medina Leslie, Patrick Strebi, founder and chief executive director of Ferra Trasa. So it's very clear that the food system today is unsustainable. Something is wrong with the microphone. Okay, we're back again. So I was saying that it's very clear that the food systems today are unsustainable for both the planet and also for human beings. And the idea or the question to all of you is how can we change this trend? How can we use the technology to change this trend? Mauricio, thank you very much. Good morning, everyone. I'm Mauricio Adadi. And I would like to start by saying by speaking about a topic that should be very much related to the improvement of innovation in agriculture, which is sustainability. I believe that speaking about innovation and speaking about something that is new but cannot bring benefits cannot only bring benefits to agriculture or to livestock without thinking that we have to look at the planet as a whole. And it has to be sustainable. And two things that I would like to point out here. And of course I would like to give the opportunity for my colleagues to speak. So I'm not going to take too long. So the first thing is the importance of investments. Investments that is required. And this in general is very difficult because for many entities, investments that is made and that is required innovation and also for research and development is like investing in a black box because you don't know exactly what will come out. So it is very important to see a discussion that we had yesterday for IND, Latin America. And one thing that came up is resilience and funding. For example, in our corporation, every year regardless of whether it rains or it's sunny, we invest from 4% to 5% in innovation, 4% to 5% of our sales investment in research. And when we have a bad year, it's very difficult to think on the day of tomorrow because innovation in IND, if you want to scale up, we have to think in the long term so this is why investment is very important. Now an example, so what we do from the global perspective is that we have a nutritional additive which is for animals because we're speaking about agriculture and livestock. So focus on animals. This is a special additive. So we know that one of the major concerns from the sustainability point of view are the gases that are produced everywhere. So one of the gases that is more complicated is methane. When we compare the cows, we can think that each one of them is like a BMW because they do produce a lot of gas and there is an interest on the part not only of the entities and governments but also manufacturers of animal protein to reduce the number of gases produced. So for the last 10 years we've been investigating this and we want to bring, come up with a molecule that can be used without changing of course the relationship with what is the usual digestion of the ruminant animals but this molecule will reduce up to 30% the emission of methane by animals, this is confirmed by studies. And this molecule also is able to increase the conversion of animal production. So it is a very important investment. So this is an investment that is very sustainable in R&D but global investments that do not understand this local perspective is very difficult especially when we develop a new concept for a new molecule in Europe and the US immediately letting America will simply copy and paste that. That's the reality. So what we do is that we have these farms that are used, one for ruminants, so this is for livestock and the other one we have just recently invested in a research to understand how this molecule can be used in letting America which is different from the type of livestock that we have here. So this is why we conduct a local research and now we go back to the PPP, usually I say PPP-E because there are many PPP that are not efficient. So in this case a PPP-E is one that develops, that performs development together with the University of Sao Paulo for this kind of studies. So it is very important investment and also resilient investment is also very important to understand the development can be done from the global perspective but also we have to have a specific understanding of how it can be applied locally. So this is global, global development for local solutions. And how about you Alonso Perez? Well to start up, I think that we have to invest in agriculture not only because of course this is an important industry for letting America but also for the humans for survival. And for 2050 the population will be 9 billion point 8 people. So this means a high number of people. And what happens is that there is a report from the World Bank saying that the productivity will reduce by 50 percent, 25 percent. So as I was saying the use of resources is very important. Now in terms of livestock we have a platform to monitor livestock remotely and we know what the local cows are at that precise moment. And we can also control or monitor genetics of this livestock. We are depending on the climate also it's monitored and certain animals can also eat less and they can get fattened faster. So we have to consider that we have only one planet. So we also have to consider the area that is limited for livestock. And also we use the Internet of Things and this is very important because then we also have sensors that are connected and sending information all the time. And so we come to a point in which we will not believe without our mobile services or mobile cell phones. But do you know your cell phone number by heart? Because people usually don't know that. So this is going to happen with agriculture too. So we will have to understand data so that we can understand better livestock and also get caught so that we can make better decisions. And this is very important for survival. Sven, how do you see this? But Carol as you said initially the food systems today clearly are broken and looking at the numbers they certainly back up that 800 million people go to bed hungry every night. Agriculture is a major contributor to greenhouse gas emissions. 25% is from agriculture. Half of that is from change of land use. So from the starting point we have some real challenges. But I'm an optimist looking at what is out there in terms of technology and knowledge. It is possible to grow enough food for the world. Growth today and also for the growth that we're seeing in the next 20, 30 years where we will get to 9, 10 billion people by just utilizing that. But we need to think differently. And I think when it comes to innovation it's important to think not just innovation in terms of technology and products but also in terms of collaboration and partnerships. And I was in a session in the World Economic Forum in Davos and one of the head of the African farmer unions he made a statement that made a big impression on me and he said when you think about innovation make sure that you respond to the needs of the farmers and don't make innovation that creates needs with farmers. Because being a farmer is very complicated and when we think about innovation how can we make the everyday life easier for the farmer? So that's what I'd like to say initially on not just focusing on product and technology but rather also on partnerships. Okay. Minister, do we have? Well Minister, I would like to hear your view about this as someone who is in the government. So how is it to have a state that supports agriculture and is also on the side of the culture to allow this innovation to be implemented also by the small farmers. Paraguay is a bilingual country and our language we have a very special tone to address these issues. So thank you very much for the question. Thank you very much for the invitation to be here. With regard to the question it seems to me that it's very important. But first of all I would like to say this from the political point of view because I come from the private sector for five years I've been in the government so I know both sides of the coin. And the first thing I would like to point out is the importance of innovation and technology for countries or emerging countries like Paraguay especially for agriculture and livestock. 15 years ago Paraguay was a country that was closer to 50 percent when we started this implementation of technology. And 15 years later Paraguay is now among the major producers of food in the world. We are the fourth largest exporter of soybean and also the first of meat, seventh of corn and we export wheat. We are the only sub-tropical country that exports wheat among other commodities. We are in the top 10. So this major advancement is because of technology, because of innovation that has been implemented that has impacted very strongly our economy. We are the most stable country in the region although we have major or great neighboring countries. But we have maintained a growth on average of five percent a year and our economy has an inflation rate that is below five percent every year. We have the same currency for the last 70 years and it's very important that despite all the difficulties of our neighboring countries we have been stabilized and this is mostly because of innovation technology that we have put in place. And what is most significant is that we have reduced poverty by 50 percent which is now nearing 20 percent. So when we speak about innovation this is not only thinking about energy from food security but also from the point of view of the economic impact and also the social impact and also of course the environmental impact that it has. What is then said about the farmers, I'm also a livestock producer so I understand very well the fact that technology and innovation should respond to the needs that the farmers or producers have. When we speak about needs I think it's also very important to take into account innovation and the concept of technology because in the world that has been a big debate about what is a technology that can be accepted or not by the consumer. GMOs for example, my country uses the GMOs, the genetically modified organisms and this has made a difference but in some countries they're not accepted so this is key in innovation and not only to see what the producer or the farmer needs but also what the consumer will accept in terms of what results from this innovation because eventually you can just produce something that will not be accepted by the consumer. And innovation and technology also has to cover sustainability. Everything that we do should be sustainable in three dimensions, economic and social environmental aspects and lastly I would just like to restate that innovation has to have an impact on the social, economic and political perspectives and fundamentally has to answer to the needs of the farmer on one hand but also the consumer on the other hand. Patrick, how do you take care of the small farmers that are the ones that Ferdazza mentioned? How can they have access to innovation? How can they really benefit from this innovation? Farmers to compete with large scale farmers who have economies of scale and I think we need really to look at how can we find solutions that we can take into that potential to link small scale farmers with global markets. Now we started, I started my organization in Mexico 12 years ago focusing on the development of small scale farmers and linking them with markets. We used the Fairtrade model and organic because at the very beginning it was clear to me that if I want to do this as a social business and I have higher costs at the production side I somehow need to offset this and I could do this because there is somebody called like the conscious consumer who walks into Tesco, walks into Whole Foods and is willing to pay 20 cents more and this is how we scaled our model from one company to 15 companies in 12 countries but the question now is how can we scale and this is the question of this panel, how can we scale this and I was thinking long and hard about this and now that we talk about the force industrial evolution and we see how technology is disrupting every single sector, agriculture will also be one of them and so we have, we were looking at how can we use technology to really scale, how can we use technology that we can give a farmer the tools in his or her hand that they can be the best farmers and how to link them with markets in a direct way and we are now at the point where we are very close to having a solution that really can scale and that can scale globally so I'm very excited and as Sven was saying is an optimist, I'm probably one of the biggest optimists you've ever seen and I think we need to be optimists and so I'm very excited to see how can we use technology to scale solutions that we can tap into that huge potential because the world needs it, we need to tap into small scale farmers to link them to global markets because it is not just the win-win, it is a win-win-win-win, why? Because you have a farmer who now live in poverty who has better income, we address the food security challenge, you know, we connect to markets and we focus on sustainable agriculture and if we do this and if we do this in collaboration as we heard this on the panel, you know we have to collaborate, the time is over where we can work as islands, the world needs to learn to work together and this is what the forum is so good at, you know, public, private partnerships, how can we work together to reach these important goals? I just wanted to build on what Patrick said on the need to include smallholder farmers because and I said initially that 800 million people in the world go to bed hungry every night and a large share of that are smallholder farmers so how do we connect the smallholder farmers to the to the market and you are a fertilizer company and in my life a lot of work I spend a lot of time out with the farmers, I spent a lot of time in Africa and I seen at first hand how difficult it is to be a smallholder farmer without the whole value chain. We have examples of farmers that have followed the advice, they increase the crop yield but then there's no market for the product and it rots and it's really heartbreaking to see that they don't know the right things and then they're not connected to the market. But I also see some really good solutions to this and it's something called the farm to market alliance which is trying to create scale for smallholder farmers. This is an initiative where the world food program which is one of the largest buyers of food in the world have committed that a certain percentage of what they buy will be from smallholder farmers but then we need to create the full value chain and here Yara together with Syngenta and Bayer and Rabobank and others we have then tried to make a full value chain from the input to the farmer all the way to the to the market. Today in Africa we have 136,000 farmers on this this program. We have increased their yields by 34 percent and the farmer income by 83 percent. So it's an example of getting a private public partnership that really works and it creates a sustainable business model for the farmer but how do we bring that to to scale 136,000 farmers now? We have a vision of getting that to one and a half million farmers within the next few years but the need is much bigger than that. So how do we bring that even further to scale but it is possible to connect more than the world food program to this value chain. So that's a challenge that I think we all should take. Mauricio, you wanted to add something to that? Yeah very briefly I think that I like very much what you said minister. At the end of the day the solution of scaling up has to be end to end has to be the total ecosystem. Not that I am against that we improve the farmers small farmers but also we have to take into consideration the consumer. So it's changing a little bit the concept that this not only from farm to fork but also from fork to farm. At the end of the day the consumers they play an important role. You mentioned one example that is I mean if the consumers it does not resonate for them being a new technology or even simple things that the consumers don't like the food that you're producing then it's difficult that even if you get the correct incentive to the farmers that you can you can really be successful and so let us think about end to end the total solution and I think that in this direction an example of blending everything you said here and to have a public and private partnership but it's effective something that we're doing in Rwanda it's called African Proof Foods. It's together with the World Bank together with the development banks of the Netherlands and the UK but also together with the government of Rwanda and there we are talking and improving the capabilities of 9,000 small holder farmers but at the same time the product that we are producing there 45 zeros they go hands to hands what is the normal habit of the local population. In Rwanda people are very used and they like very much a special kind of porridge so if you don't take this too in consideration it's very difficult to push through something to the consumer. So just to finalize one concept that we like to introduce from the consumer point of view if you want to make this a success and scale up and those things can be reproduced three A's for the consumer point of view it needs to be available it needs to be affordable people have to be able to buy it and less but not least it needs to be aspirational I want to eat this otherwise I mean it's very difficult to do end to end. Patrick can I build on this? This is a very good point and you know you mentioned the consumers and I absolutely agree you know I mean we need solutions that are market-driven and who is at the end of the market it's the end consumer and when we look at this the megatrends globally in food is you know we live in a very different time today and when you look at the consumer today the consumer today wants to know what is in my product you know if you drink your coffee who produced that coffee you know those farmers who produce that coffee have to receive the fair salary has there been an environmental harm and if a product does not comply with these standards today these companies are running the risk of getting out of business so the world has really changed you know we are as a company we are fair trade pioneers we said a lot of products and fair trade started like 30 years ago but it was a very intransparent world you had some rich countries and you had the poor ones and then the certification was like the label who was guaranteeing that if you buy that banana you will help some farmer far away the world today is very different we live in a world of radical transparency this means today if you don't have a product that complies with this you will be out of out of the market so we need to understand that whatever we want to do you know that transparency will be very critical so this means food that as as as you said that is healthy and a farmer consumers want healthy food and they want to know that there is food that has produced social and mental benefits very key point moderate this debate i found this marvelous document i recommended to everyone it's extremely interesting and on page six it has a list of 17 arguments of why there is a need to transform food systems i won't read all 17 i'm just going to read two almost 80 percent of poor people live in rural areas in the world and they work mainly in agriculture agriculture employs more people in the world than other industries it employs about 60 percent of workers in less developed countries this is extremely interesting we know that in innovation we can find the answer technology is the answer why has it taken us so long to innovate why has it been so slow in agriculture where are the obstacles and hurdles i had a startup in latin america since 2012 and i think that we had some obstacles for example we developed hardware and developing hardware in latin america is a little complicated to have the components here when i lived in the united states i just ordered by amazon and i'd get the next day but here it's not doesn't work like that so we have to innovate in that sense here what's good about innovating in latin america is that for example in montevideo which is where i live i have a field that is just 30 minutes away from my house so the producers are really close to me i can go talk to a client see what they need so i think that for latin america we can innovate thinking about that seeing what the problem is and how we can find a solution but we've taken long because of the cost of technology here and i'm talking about technology if iot for example rural producers have profit margins that are very very low so in order to offer a service that improves their yield and productivity and that doesn't generate them cost is very complicated so we have to see how we can fund technology so that these producers can have access to the technology and we also have rural connectivity issues so in rural areas in latin america sometimes reaching certain areas with technology is very difficult minister medina you'd like to say something i think that the question is extremely important why hasn't technology reached smallholders i think we have to differentiate what a smallholder is in a rich country and in an emerging latin american country it's two completely different profiles and within latin america we also have different levels as well we have to we have to analyze education technology and education go hand in hand low educational levels means low technological levels secondly and this happens at least in paraguay we still have weaknesses as a state we have states that are weak that they don't have a lot of rural presence and this becomes even harder with political ideologies there are some ideologies that have been installed in the states and they go against technology they don't think about food security but they think about politics and the use of technology goes against their ideology and using politics can also go against this sometimes the concept of family agriculture in latin america is politically ideological let's say it has a political tangent and this is a segment that does not want to use technology due to ideology and this is a huge challenge that we have to face yes patrick would you like to add something modicio did you want to add something i come from a different angle here let's if you think about successes we have in latin america today we talk about brazil and brazil is i mean will become if not yet the first producer of soy in the world the minister has mentioned that uh yeah now you're number four in soy you're number six in in order and number seven producer and in corn but this did not happen from day to night so the point that i want to make here is that you need a vision and a strategic plan that is not a short-term strategic plan you need to understand what are the dynamics and the different partners more over now what they think and create the narrative and a plan that is hopefully robust and with a full-loss implementation and this is and this is not happening from day to night and in building this hopefully minister this plan should navigate through the political differences that can have from the government perspective and it's not only the plan that has to be implemented by the government it has to involve all the partners all the stakeholders that play a role into that and again i insist on that end to end bring consumers to the party bring the small farmers also to the party and and having this plan then i think we can tackle and speed up perhaps we can but it does not happen from day to night okay i've visto varias personas acá en el public interesadas en formular preguntas a nuestro panel así que podemos empezar allá tenemos alguien bueno tenemos a dos personas primero la chica y luego ladies first tremendous power nowadays thank you quien responde who would like to answer i think the work that you do is is really really good and and it's also focusing on the starting with the diet and see what the dietary needs are and how we can make that more sustainable as well and then go backwards in the in the value chain and we're part of what's called the fold of the food and land use coalition where we also have the eat foundation in bringing in the science and the diet part of it and then linking that from the dietary needs all the way back to the farmer and then creating a roadmap well what does that mean for say us as a fertilizer company what does it mean for the seed producers and the chemical producers what does it mean for for farmers but to create this roadmap but it's important that we have the diet in part and including the chefs in this is a great initiative no i think that it's very important as a PR strategy it's really important i mean for some weeks ago i think in london some restaurants were closed because they said the meat was coming from the uk and it didn't so it is i think consumers are starting to see that and chefs all of obviously are really important in the sense that if they put in their restaurant that's okay this meat comes from uruguay it's a great place that all the animals have been in open sky yeah i'm a i'm a really fun of my country um i don't see that so but i mean it does it and it it's raises the prices of the meat so it's the whole value the whole meat chain increases if in the restaurant in london the guy at the the chef can say okay here you have a tablet here is where the meat i mean the animal has been and and you can you can know that it had at least a good life while it was living okay just a small comment and thanks i mean we we have been working together into this topic we're one of the partners of gastro motiva i think the the the point here is also we said that before we had to segment i mean where the chefs can really play a role the the developed and the developing countries and i think one important thing of the chefs being a voice now that more and more has gained space is the understanding by the chefs what is a nutritious food they really focus in what is inspirational and what makes sense really that i mean is appealing and then it tastes good but also we cannot dissociate this from nutrition obesity is becoming a tremendous issue globally and then if the chefs are becoming now stronger and their voice is heard they have to understand that empty calories make no sense we have to cover everything make this not only aspirational but also nutritional okay now we go here here and then there please yeah i think uh when you look to the whole supply chain i mean i work for a company for Louis dry foods i mean uh you're talking on fruit we're the third the third largest fruit producer on the world we have fair trade rainforest program and i think there's a big challenge on how we give scale to the small farmer to go uh to the final consumer um and i think how to properly reiterate the small farmer to be doing such a way and i think i mean without really having scale is very difficult to make that product come in an affordable way cheap to the final consumer that want to get that and i think there are large organizations such as the one that i work but i think even much more important than that when you have we have the people that are really having the brand and more important than that people on the supermarket that will be really willing to be giving that transparency and to promote that i think we talk about a lot on what we can do to have technology accessible to the small farmer so he can produce more efficient how he can gain more we talk about what the consumer wants because we we we see that i mean the consumer wants to be having product coming from a small farmer product that is produced sustainably that is really remunerating and helping small holders or small poor people but to to be linking to this one i think there is one step that i think today is kind of seen as evil on the big brands and i mean if you look the value of the big brands in comparison to some of the people that are really applying technology to the final consumer is going in opposite direction but i think there's a a role that i think is super important to be able to have this really income transfer and i think the role of that one i think supermarket has a key role in between that and we talk nothing about that and that's most of the food sold in the world is through big supermarkets and at least from what i feel i don't see a big role of the supermarkets playing and really willing to be doing some advertisement or sort of transferring of that income going across the value chain so i think there is one step in the value chain which includes massive amount of food being sold in the world that i think is missing on this debate and i think the question i have it's just a statement more than a question so the question i have is really i think when we have companies like i mean we have amazon buying whole foods and i mean we have aliba buying china and going which i think there's an opportunity for these guys to be entering the landscape and to giving the transparent so the questioning do you feel like i mean from the fair trade perspective from the small holders how did the technology on the people that are selling everything through the web to be have a role to be changing this this landscape do you feel like this company can really be selling food and making this connection in a more sustainable and fair way i mean this is a very good question and i think it's a very relevant question and when we look at this i think from the very beginning we need to be aware that working with small scale farmers we're setting a very high bar you know so we're doing something it's really difficult because as i said initially you know you're competing with large scale farmers so how can you do this and you were mentioning the the consumer and when you look at the fair trade you're organic and you walk into whole foods you know i mean you pay 50 percent more for organic or you know so the price differential is just too high so i think when we look at this when we look at at that challenge we need to look at really understanding how can we bring how can we make small scale farmers more more more productive is there something of economies of scale for small scale farm that we can bring the price point down i think this will be very important and as i said earlier fair trade started 30 years ago in an intransparent world now i think we need the goal should be now to democratize fair trade if we can work together and find alliances that we can bring economies of scale to this and we can disrupt also the supply chain because when you look at just you mentioned looking at the entire supply chain when you see how much the small scale farmer makes and how much you pay when you walk into tesco or you walk into whole foods and you pay for a banana and you see them all these merchants you will see that in the long run these this will not be sustainable so there will be there will be disruption and i think solutions need to come across the supply chain you know starting on the ground looking at how can we use logistics more efficiently effectively and and and and making a more direct link between product producer and markets okay we have another question here so patrick let me let me offer you a different perspective i'm not sure if i completely agree with one statement that you said and i just want to offer one perspective to you i think that we have a very successful business model for small holders farmers that has economies of scale and end to end on the supply chain and i think we need to talk more about that one so let me let me give you a practical example i was with a farmer uh two weeks ago very small farmer uh less than five hectares so but suddenly this farmer is in the south of brazil and he's connected with one cooperative and the cooperative model in brazil is the what i think is a huge solution when i when i went to to mexico and mexico is a corning porter it's impressive to to say that and you have hundreds of thousands of farmers planting open pill pollinate corn and they cannot make it because they are selling the corn to the coyotes on the on the road if you go to the south of brazil and you go to one of these regions like santa catarina parana you have these small holders farmers connected to a cooperative so let me give you a practical example again these farmers connect to a cooperative that congregates 25 000 farmers all small holders farmers right and small holders farmers to adopt technology they need four things in our field based on my experience also in east europe or even in africa four things they need to have credit they don't have finance to acquire technology sometimes even if the technology returns the investments they don't have the financial terms the second is that they they need to have inputs on a reasonable cost and they need to have a technical assistance and how to sell their grains not to uh intermediate so if you think about the cooperative models in the south of brazil they offer exactly these four things right so they they this cooperative they buy inputs for 25 000 farmers not a single farmer acquisition they have 320 agronomists in the ground they're selling their grains directly to china and they're doing integration with poultry sometimes even fish or swine so i just think that when i when i when we talk a lot about the small holders farmers i i offer the perspective that we have in brazil in the south of brazil a very good example of these small holders farmers successful that can have economy of scale end-to-end supply chain and can be competitive so we think a lot about the the big farmers in mato gross in brazil but santa catarina the average is one hectare so i just offered that because i think that we need to replicate even foreigners like this one we need to talk a little bit more about this cooperative model i know that takes 40 to 50 years to to mature as the time that we had here in brazil but it's a great solution for small holders farmers is less about the technology itself but how you organize them to have economy scale end-to-end supply chain so maybe just quickly so i mean i i absolutely agree you know you cannot help a small scale farmer in isolation so you need to form cooperatives we formed a lot of cooperatives that's the best way of of of getting economies of scale you mentioned the key points with financial technical assistance so i look at this from a global perspective you know in this southern part of brazil perfect there are other areas where you have the small scale farmer more scattered around around the country you know where it's more difficult you know but we need to think along these lines i mean i absolutely agree with what you said yeah i i fully support what you said and the main question for all of us here is who will then make the sharing of this knowledge who will make this effective sharing that is not kept only the south of brazil yeah and and perhaps if you do that we can shorten the period where we're talking here is scaling up and if you can't do this in a way that we find people responsible brokers that bring this information how do i do that and do the effective sharing not only the sharing the effective sharing sometimes people share but the the receiving parts say oh it works in the south of brazil not here so then how can we make sure that we bring a compelling vision and how the cooperatives can work and then i i think it's a question that i i live today to the to us here in this panel because we need to work into that this is a a solution is a proven solution but we need to work harder we have another question here please go ahead following the introduction i was born in concordia santa catarina many many years ago in a city that is dedicated to the production integrated with small farmers and these are properties of family owner that was also chairman of the brazilian association of chicken exporter brazil as you may know is the largest exporter of chickens and this company founded in santa catarina is the largest worldwide exporter and we have around 15 000 small farmers in a system of integration and i could describe the integration system that was created in brazil in the late 60s beginning of the 70s first with hogs then with chickens then with turkeys and today is spread all over brazil with cooperatives and companies we transfer technology training standards uh the production is sustainable because we take the take care of the environment most of the waste of the production is uh transformed in the fertilizer and also the production of biogas with the waste of hogs you ferment fermentated transform and biogas that can move the electric engines at the farm they have low risk because all the risk is hold by the company that integrates that supply also the grandparent stock and the parent stock and the baby ports productivity could be improving according to quality so there is a premium price to the farmers that overpass the average standards the feed this company produces 10 million tons of feed is the largest user of feed in brazil and buy the raw materials from small farmers and large farmers logistic is also controlled and processing sales and distribution we are able to use traceability we know where the birds and the hogs are coming from we could sell a ham saying where the hogs were produced and where the industry is located all these phases until now even selling to 150 countries protectionism for instance us up to now has not opened the entrance of Brazilian products in this area okay so the model I know has been replicated in Paraguay successfully and this model could be replicated anywhere I think Sven has something to say about it yes I just wanted to say that I think we can all take a lot of inspiration from the cooperatives in in Brazil and there are some many really successful ones where you just to say this company is a listed company including in New York so cooperatives are welcome but in some way we are in the same boat but it's all about and call connecting also small older farmers to be part of a larger group and sharing the knowledge and and then connecting to the to the market and I think when you bring this to to scale it doesn't have to be so that producing food in a sustainable way is more expensive when you brought when brought to scale from from start to end it is possible to reduce food waste as well today one third of the food produced is lost before it reaches the consumer and and that's a huge source for financing often more sustainable food production system so I think through transparency we will be able to create a more responsible food production system but also more affordable food production system okay very very assertive I think three three points one resilient funding and investment it has to be resilient if you don't invest in innovation never get it up number two is global global developments and local solutions quite important and everything done third point under a sustainable way we cannot call ourselves successful in this what we're talking about is scaling up innovation in a world that fails okay Victoria I think that's something that I want to really really highlight is the needs that we have for precision farming and precision agriculture we talked a lot about small holder farm small farmers but at the same time we have to to know I mean how to prevent for example diseases catastrophes for example in climate index based insurance that is so important for farmers because what happens if a small farmer loses its cows because of food and mouth disease or because of any other disease they are left with no income and no intake I mean many times they that cow gives them like the food that they have so I think it's very very important to invest in precision farming precision agriculture not only to improve the productivity of the farmers but also to prevent something that can be catastrophic okay so then a final idea just on the responsible business and it was mentioned from from the audience so we still have a lot of actors out there that are not thinking holistically and are not thinking about the responsibly produced food I believe that the ones that don't get that now risk being extinct in a very short time frame and we see that now for one of the world's largest investors Larry Fink in Blackrock he says that businesses that don't think about a greater good in society broader than just the top line and bottom line risk losing their support so this is happening right now and I think the ones that realize it now will have an advantage the ones that don't will be out of business okay thank you ministro three main points the first one technology has to be affordable for small holds particularly it has to be easy to use and the second one is we have to think about innovation and technology is strategic is strategically we have to have a plan we have to think in in terms of having a plan as a block as a value chain to transfer that technology and the third point and we think we have we have we haven't talked a lot but it's very important is communication we have to be able to communicate to both sides to producer the importance of use technology and also to the consumer of the importance of technology and totally agree of organic production as an niche market but the consumer has to know that if we pretend to fit the world in 50 in 20 or 30 years just with organic production that will be impossible we have to be able to communicate that to people okay altric so I mean we started this panel by you know looking at what are these global challenges and I think the the goal of this panel is coming up with solutions and I think what is very critical is that we recognize that we need collaborations you know we need collaboration between different sectors and with different players and and you know there is a saying in Spanish that says zapatero a tu sapatos and and I think if we manage that we give a farmer who is born to be a farmer the tools in his hand that he can be the best farmer and the one who does logistics to be the best in logistics the one who does the market the selling the best in selling and we manage to connect these dots in a very lean way I think you really have the the potential in our hands to make a significant change and if we can use technology to support this we can reach the the 500 million small scale farmers who need that support bueno pues con esto damos por terminada esta sesión scaling up innovation in agriculture gracias a todos por haber estado aquí obrigada y hasta una próxima ocasión gracias