 Hello, hello everybody It takes lots of energy to build a company It all starts with the founders like and their energy Then you have investors and with their money you hire employees and you get their energy But it's not all I mean like there are so many people Like beside you like your neighbor like doing your first intro your buddies doing your first testing So there is so much energy around you that you could use to build a company and you use it you say thank you and You actually form a true fan base who support you and like want to go with you with this journey But they get tired because like if you use them and you just say thank you Why should I help you through the years like? so Every company has a huge team behind it, but in it that energy. It's not properly used It's not properly captured. It's not properly guided So but if you do that you get actually you can actually achieve enormous success It's all it's called community like growth When people around your company help you drive a growth And there are many examples of the companies who have actually successfully did that like Airbnb Figma is a good example at lesion Like they all have focused to build the communities to engage them and grow and if you look at outcome the tons of value have been great it and I mean good examples But What those communities get in return? if you have hell of a good products itself explaining like being Let's say supplier for Airbnb like you are host you get business and that's good enough and Like it's understandable to everybody when you already in the hockey stick face But when you just have started when you are in the beginning before the hockey stick How to get your community engaged in that face? And if you look what happens at the moment why the companies don't use communities enough. It's just because For them you're asking you always asking free lunches What can I get in return if I help you? Usually thank you or Bottle of wine or if it's better thing than a lunch So but yeah, I don't help you for money. I don't need that. It would be like it would be say Inconvenient, let's say after a meeting you hand me a 50 euro But what if after the meeting that important the usual feeling meaning for me I actually give you a share in my company By telling you that like I truly appreciate that you helped me. I truly appreciate this connection I truly appreciate this feedback you give by about my product and in return. I give you a share and If my company will be successful I Have recorded your contribution in history and if my company successful. I will pay you And if I fail No Then your advice wasn't good enough. So you shouldn't get anything like anyway If I'm succeeding I share if I fail zero I mean sounds reasonable But why the hell we don't do that Why there's so few companies who actually give Communities skin in the game Why don't we do that? Because it has been easy Legal it's complicated. I mean what do you feel like? Like all the community members have sharing my community So what you mean like thousands of people in a cap table? I mean how the hell I manage this It's impossible in some countries. It's legally not allowed to have thousands of people in a cap table There is a solution You can capture it in a way that you can have a contract between you and the stakeholder stating that Become my community member help me and every action is recorded And it's all in the contract and if we are successful we pay and if we fail We don't pay to do that. You can use cause It's a like committee management community engagement tool Which allows you also not only to sign and create those contracts and like share those virtual shares with the community But also helps to engage it like you can define different tasks Bounties whatever you need to get from a community because the community out there actually wants to help you They truly want to help you you just need to give them a chance and you don't need to give them like Understanding what you need so you can turn this picture like all these people around you to this Give them skin in the game and if you give them skin in the game like great things happen There will be more motivation for example our own community every day writes us about our product gives us new leads Gives us more feedback Becomes our testers etc You can try customer loyalty with this Even more we have customers Especially marketplaces who give 30% of the company a way to supply If you think about taxi companies for example, if I'm a driver Why should I drive your company and not Uber or Bolt? If I'm like an artist, why should I put my art in your platform not to another platform? I Think in the near future you can't build a marketplace without giving skin in the game and the action share To the people who are your suppliers So there are great things that you can build like and do together with the community There are great tools out there that can be used to engage your community more But it's not only for startups like what you can also do is Like if you're a bank or telco something big like You can start asking them like how can community help more? Like local governments like you can play build playgrounds together. You can invest in green technologies together so as a community The energy you can get and if it's guided properly the outcome is huge The only problem is that It's not happening with one day. It's not happening with that Like if you start building a community it takes three four months to achieve the first results But I can promise you and like in the name of my customers also It's worth it like having true fans supporting you having let's say 50 up to 100 people To whom you can every day call and ask extra. It's a good feeling so We already have more than one million good events recorded in our system And if you want to read more and if you want to hear more Please visit our web page and join with our community. Thank you