 Your brand is not enough to impress a shark. What's the difference between your stuff and the millions of other products? Wait, let me answer. Nothing. No, that's not true, actually. Well, what is it? So the difference is it's a brand. You also have to compete. But I don't know the Keen & Couture brand. Not at $90,000 a year in sales. You have no brand. You're going to have to set yourself apart from the competition. And the brand is not enough. A competitor, perhaps one with deep pockets, is going to be able to outspend you and outmarket you and get around your rights. What sharks want to see is do you have proprietary rights? Do you have something that gives you exclusive rights to your idea that nobody else can take?