 Welcome back. My good name is Sakwa and this is hashtag why in the morning as always interact with us on social media That includes x Twitter x Twitter Twitter, which is now x and threads and Instagram including Facebook art Why to for for channel and personally you can find me at the brand so far one or one This is the last conversation and interview of the day and as always you want you to interact with us and continue setting your Feedback we've already posted Social media platform. There's a question right there and check us out and let us know where you're watching from not listening This is not radio. This is TV by Karibusana and today we're going to talk about how to create a sustainable business What exactly does it take and now that we're incorporating a whole new world of possibilities that includes technology and much more in terms of software Development security systems. How do you mentor as well young people who have dreams and aspirations of being successful in the professional space? And we're being joined live in studio by Alex and Donga. He's Software developer plus many other things that he does in the field of entrepreneurship. Good morning, Alex Good morning to you brand Karibusana. Thank you. Thank you so much. So let's start off with your a little bit of your journey You've done the IT part or the tech part a lot, but then there's mentorship You mentioned it to me off-air and thus there's even a business project that you already began So where did you officially start you started with the tech parts then come into business mentorship and then our project Which one come first? Well, I started on the tech aspect of things the building systems business systems is what has enabled me to understand how The business ecosystem works With my experience having built systems for over 30 companies in All over across the world. I've been able to see how multiple business types function So I have gained a lot of experience in seeing how businesses move from one face to another the Automation needed in a business So the tech part is what actually brought me into business and entrepreneurship, right? Yeah, well was the gap. Did you see a gap in that in the professional spaces? I'm a was did he come from a place of passion and dreams and aspiration Am I but they say if you start solving people's problems, you definitely start making money Yeah, you come from money inspiration because also people's work to get money start a business to make profit Yeah, so which is which? Well, I cannot I can say When developing a business there is always the need for you to understand what it is and I saw a gap in this because I Came to find out that most people when they are starting a business. They don't know how to What needs to come at what point so you can automate all of it and Because of this I saw that My ability to create develop systems was coming to help them a lot in In bringing out their businesses and in bringing out the full potential of their business because you know What I came to realize is that business automation makes your business move quite fast Yeah, because you're able to forecast things You're able to analyze the growth of your business as opposed to Just doing it manually and in this also case you're able to see that business automation Helps you with it saves a lot of time For you as a business owner in record keeping and things like that. So I saw the opportunity there I saw that it's something that is actually really needed and it saves a lot of time and Energy for your staff and whatnot. Absolutely. So this means you professionally went to College or a tertiary institution or a university to study what you practice. Yeah. Yeah. Yeah Is there maybe a specific major that you focused on? So I went to Jumbo Kenyatta University. I did boys. Yeah Yeah, you know about it. Yeah, so I went there did it Right. Yeah, and after that I went a specialized in cloud computing and systems development Right. I've also done a couple of professional courses that allow me to work on certain platforms That are easy for me. You know when you're working in the IT field You don't you cannot do everything in the IT field. Yeah, you have to specialize into something You have to use a platform that you're most comfortable with and you advance on it. Yeah So I did I use a platform called file maker and I'm able for file maker or file maker Yeah, is it like a language like Java? Yeah, it's it's some sort of system idea Like something it's an environmental. It's an development environment That we use it's something like Salesforce also like I don't know if you've heard of Salesforce so it's something that we use to automate databases and Systems that manage entire companies and on top of that we also have Now they're cloud infrastructure That is now able to Take your business on the other on the next level because you can now expand your business into multiple branches and things like that And this is happening in a in a in a like a cloud structure. Yes something of that sort. Yes, exactly All right, you mentioned the word cloud computing and I don't you know That what pops up a lot in the tech tech guys in the tech jargon space or people who are savvy with Coding like you and development with Java and the rest of the languages you guys use and Python I know you know that. Yeah, so if you can just explain to someone who's watching what is cloud computing basically in layman's explanation Okay cloud computing is Is basically Putting your systems or your your business systems in a point where anybody can access them so cloud computing Incorporates of mostly this the hardware aspect of the cloud computing There's the software aspect of the cloud computing and then there's the Network aspect which also incorporates the security aspect of the cloud computing So those are like another brand is like you've created a topic and then sub topics and then sub top with another sub top Because you've mentioned the security aspect Which other one did you say? Okay? So this is the hardware aspect hardware and then software is the software aspects There's the network aspect which will also comprise the security aspect of the cloud computing because To put it simply cloud computing just Just accesses your systems to the internet Be there be big or small is it big data or small data? It does not matter But as long as they are on our cloud platform, they're accessible to anyone To the employees to the employees to your other people who might actually need it like your partners who might want to access your business systems, you know like we live in We live in a tech world now. We live in a futuristic kind of world now and Like you remember like the time for covid people had to work from home shout out to the word zoom Yeah, yeah, I recently the company called people to come back to work and work at the company main itself So it was controversial you guys created a platform to tell us to walk from home now You're calling us to walk at the office. Yeah, I saw that on CNN a couple of weeks ago So it was really interesting. Yeah, you know to zoom once again You know, there's some companies that have not even come back to Yeah, you know such kind of cloud systems, right? They save on cost. They save a lot on cost on companies because You can have a very small space and you can have everybody work from home Right. They all they all they need to do is do their part on the systems And they just need to maybe if it's reports, they just do their reports there And they don't really need to come to work and you can find that It saves the company a lot of money. It also saves Your employees a lot of money because they don't have to come to work every day, right? They have limits. It denies you the favor flavor not favor the flavor of human interactions That is the duck what well, I cannot say denies you the flavor of human interaction because as the way I think about it Even gives you more time to have human interactions that you need You might even have enough time to even start a second business because you don't have to spend so much time on a commute Going to work human interaction. I will say physical physical interaction. Yeah, I'll say is a personal thing Also, there's people who don't especially with why it like you the developers the friends they have they don't want to talk to people They don't cause they don't want to go out, bro. You want to die? Why do you want to die? Well, that is actually true. I've seen it myself Most some might you can say that they are a bit more introverts Yeah, is it a thing that you guys just because you're a developer, so you are a nerd Don't want to talk to you. But anyways, I understand Yeah, but that is not just for you know in building a system You have the developer, but you cannot build a system just for the developer. You have the users So you must think about the users now when we create such kind of systems for a company A company may decide, okay, you must come to work maybe Twice a week Maybe three times a week maybe once a week, but the rest of the time you must you can do your work from anywhere If you decide that okay, I'm feeling a bit Tired and I need to go to Mombasa, right? You can just go with your computer You can still do your work in Mombasa as long as you just report your work. Yes Everything else is good. You can do your other things. You can be free. You can be able to Venture into other things that you might actually want to know Like in this life What I think is that you must do things when you have the energy to do them so Incorporating business systems you can be able to Allow your employees to have more free time to also develop their personal life and not just think about work Work work work. Yeah, the previous guest rose here. There's a pleasure. I liked it You spent half of your life at work So if you are you experiencing chaos in your walk, let's definitely at home you'll experience chaos Yeah, because we spend most of the time for example if you got a nine to five, you know Different from media sometimes you could be on a morning presenter You walk from six to ten and then the rest your own other stuff. Yeah, so for example, you're walking from Seven to seven p.m. Seven and definitely your whole entire life is spent Physically at your workplace. Yeah, and you also know like they also say that you spend a third of your life sleeping Right, so you said kind of your love sleeping. Yeah How is that because? How many hours do you sleep in a day six hours? So you can add that seven to seven plus the six hours So that's 12 hours plus six hours that you're sleeping. So how much time do you really have for your personal life? none Yeah Wow tricky Very tricky and that can affect your mental health. Yeah, as we shift gears before we get to the entrepreneurial part you mentioned of Automation systems. So how does that happen in let's say pragmatically in a business now? For example, let me use why why to for for KBC For automation. So if you are to build for us such a system, what does it comprise of where do you start? What is the first conversation are going to have whether the boss who's in charge of such a department? Okay, when it comes to business automation, first of all, we must Get the requirements of you as an enterprise or with you as an organization we must get your needs first and The main focus of this will be to make sure that your needs are met in the most automated way possible and basically the biggest automation that I personally do is Mostly on record keeping and record generation and business integration So when I say business integration, this is how your business communicates with other businesses and how your business communicates with your customers like say for a media house Just to give an example a media house would have to integrate with say Faricom and Pesa something like that if they are going to be selling their digital media To the public. So there's the business-to-business aspect integration with your business partner on this side And then there's the business-to-client integration and all of this has to be Automated in the system. Yeah in the system because These are very tedious things for you to actually do manually all the time So maybe is there like a specific system that for example, you can mention that maybe you've successfully walked on that you can see I'm any any ex background experience that you know, you walked for this company and this is what we did And it's working you can even check it out if you're watching right now. Okay, okay Well, I can give an example of a shipping system that I did so my client was a Canadian clients and I built a system for them the system and comprised of we had to integrate with their shipping partners and At the same time we have to manage all the shipping aspects of their business. We have to create a portal for the client Okay, so that they can be able to track their inventory. So in this case my client was shipping from Canada and New York Miami to the Caribbean islands, you know, like St. Louis St. Louis or sorry Barbados, right? Yeah, you know those Caribbean islands. Yeah So we were just doing that was our main focus. Okay So you find in such a way first automate this business a company that is buying our systems has multiple Locations it needs a location St. Miami needs a location in Barbados. It needs a location in New York So, yeah, so there's the receiving aspect of it. We automate the receiving aspect of it we track your inventory and We track your inventory through the shipping routes and we find on the receiving end We also automate the dispersement of your goods because in Situation like this. These were clients who were moving more than two three thousand shipments in a week So when you're following up on such a business, you have to automate the record keeping of this because one time a client We just come and ask you Where's my cargo? Where's my? Delivery, right? Yeah, so we have to automate from the start of Over bringing in the cargo from this side. We have to automate how it goes in You have to keep all the records of everybody who has been in contact with that parcel And we have to know what time you expect it to get there all these things automated and calculated so before all in a system Yeah, so who is doing the back end of that? Is it like from a server is it like a center where all this transaction is happening and All the details of this shipment from you said from the client to delivery to receiving to now the record keeping Is there like a back end of that transaction for that business? Well Yes, there is a back end, but it's mostly calculations Okay, so you see the most important thing that you must know about business automation is that You make the calculation once You don't have to keep doing you know, like if you're doing it all the time You have to do the same calculation 10 times 20 times It's even like in seconds. Yeah. Yeah, it already knows you've already configured it on this side It knows that okay. This is what it is. These are the prices blah, blah, blah, blah And once you've configured it to the right way, there's no it will make a mistake It's seamless and easy and secure. Yes, exactly. All right now. Let's shift to your other faucet, which in your Description you talked about mentorship There's a project you also started so how did you you know leave this other party? Is it because you grew and become big and you now have like a couple of clients at your disposal So you decided to branch into this other space and how do you do that? well, I decided to branch out into The mentorship and the business development for other business types because first of all I realized that I have a skill in being able to quickly understand your business and Because business automation is very very important I think ahead of all the things that you need so that I can automate them for you and make your business easier So when I do business Mentoring for the youth I Help them in doing physicality study so we can see first of all if their business makes sense or not and also I also help them in Knowing the things that they need the requirements that they need As I told you before some businesses need Certain types of skills to actually do So this at this point will be like okay. Do you have the skills that you need for you to be able to run this kind of business? some businesses need some capital okay, and Not necessary so much skill some businesses don't even really need that much capital that skill and you know any business is viable You know the good thing about business development and creating a good entrepreneurship ecosystem in Kenya is because We have our job deficit problem here If you as a youth are able to create a business, right? Chances are in one or two years. You'll employ two people. Yes, or even more. Yeah, or even more. Yeah, right So sometimes what on a semangani could you do must India? Right? Absolutely. Yeah, something like that So we try to encourage the youth Well, you don't have to go out and look for a job all the time which is it's a good option for you to do Right, but you can also try out something else your own job Yeah, create our own job, and you might find yourself creating a job for two people Other people But then also there's those are recent There's a recent update on SMEs and the way they're doing in Kenya The main outline is funding funding funding funding and they're requesting for funding from the government and the president said he vowed that he's going to Support all SME all SMEs that is small and medium enterprises. So for you've mentioned there's even Businesses that don't require much capital. Yeah, there may be examples of those that just don't need much and How much is not too much and how small is not too small for a startup now? Well Some startups actually do not really need that much capital like say You want to sell something. Yeah, I like say you want to sell a computer over here, or you want to sell First of all you have to define what kind of business you want to do Some business you might have to get a bit of capital because you need to get some stock and you have to manage this Stock some business you don't really have to do that Maybe your your business niche is in this point is You're very good at networking and finding people who actually need these computers. You don't really need to buy these computers You just need to know where they are So in such a kind of a business you really don't need a lot of capital to start You just need to have information on what is where who is your target client? Basically, I feel like target market should be like at the front part of any business plan If I'm starting to sell mandazis right now, yeah, are my target clients or customers exactly? Yeah, you must. Yeah, you must know who you like to sell to so that you can even do the feasibility Study for your business and see if it's actually feasible or if it can actually work or not You must be able to know. Okay. I need to target these people This is how I can reach them. You know, you might target people that you cannot reach Because yes to be honest some people are out of reach and it may take you a bit of time to actually be able to create that niche Is it the Bugatti variant company or the Tesla that, you know, they don't have to advertise their, you know Products even iPhone Apple itself. They don't have to advertise. You'll come buy iPhone 15 now that they've already rolled out the 15 pro max And they're even rolling up more like they just automatically advertise themselves So there's business businesses that don't require for you to whisper tell a friend or you know Come on even talk about them because they already have a niche. Yeah The specific cadres of people in society who will know that yes, I want a Tesla And so definitely I have to go to a Tesla, you know showroom and look out for my favorite So now for I'm trying to compare that with someone someone right here in this country You know, for example, you started an assembly an assembly and a car assembling business. Yeah, and you How do you do reach out? Well, people so that people get to know that you have these car assembly business Well, okay What you just spoke about right now is branding Business branding is very very important because you know, you have to brand yourself In the way that you like your clients or your customers to view or perceive you So the is like say for Tesla, for example This is a very well known company. They have branded themselves very very well So they don't they spend quite less on Marketing but that is not to say. Yeah, that is not to say that these companies have not had failed products I was actually watching a list on I think it was YouTube on some of the tech products that actually failed I was surprised to find things like HP had a tablet That failed doing their fast-fast initial. Yeah, they had a tablet, but HP is a very good company Right. Yes, most computers. Yeah. Yeah. Yeah, if you knew if you remember a while ago, there was a brand called compact Yes, compact. Yeah, and you see yeah, so HP swallowed up compact Right and compact died. Yeah, so it was just in comparison to HP But you see now HP is a very good computer. Everybody knows this right, but not all products made by a good Even even for big companies, not all of them will make it so you have to know and most of them actually failed because The users just rejected them. Yeah to be on. Yeah, like there's also the Microsoft one Microsoft created An operating system for the phone if you can remember Windows Windows Windows phone. Yeah, there's even a Windows phone It's a weird setup. Where is it now? Right. Yeah, they tried to make Nokia. Did they use Nokia? Yes, they use Nokia But it also it was also phased out, but you see Microsoft is a big company. Absolutely. Yeah, so Business is not guaranteed to succeed There's always risk in business, right, but you must be brave You must be a risk taker to get into business So you must not be afraid to fail because you don't know how many times you will fail before you succeed so the thing here would be for you to Manage right in the things that you fail on because you actually don't want to spend all your resources Into failing on one project. You must do thorough thorough feasibility study and you must do thorough rollout of your project or of your Product so that it's able to be accepted in the market and You risk little failure, but failure is something that can actually happen. You must not be afraid of it Get familiar with failure. Yeah, I want to succeed in business. Yeah Yeah, because not everything is going to be our own short. All right. Yeah But then for example, somebody who's been given money you've been given a hundred thousand to start your favorite dream business Yeah, you started fails. So are you going back to ask one other hundred thousand? Am I going to apologize? You're going to what are you going to do because you've said it's not guaranteed. Yeah, once they start any business I've been given 150 K to start my favorite. I've started and kaput. It's not working Well, it's a loss. In fact, I don't even have the money that I pumped into that business So why do I go back so that I also recover this money so that maybe I start something else another alternative, you know Well, first of all, you must know When you're doing something like this Skills that you need very very important skills is financial management And when you're doing financial management, you must also be realistic About what it is that you expect to achieve with this kind of money So which means to say that okay, so I have a hundred and fifty thousand to start this business here And when I have a hundred and fifty thousand, it's not like I'm just pumping the money into things and expecting outcome I have a financial plan. Okay in this Hundred and fifty thousand I need three thousand shillings for this I need four thousand shillings for this By the time I've spent ten thousand shillings. I expect to see this. Yeah, like it's accountable. Yeah Yeah, exactly so You you have to account for everything and if you are able to do good financial management in your business startup You'll be able to know if it's actually working or failing and you'll be able to mitigate the risk involved here, so By the time you have spent around 30 40,000 shillings you'll be like, okay Something is not working. Well, we have to probably hold and Re-evaluate what we have done see where the mistakes are before we continue on our financial budget to start our business Yeah, so When you talk about failing, we don't mean that the whole business is failing Like just starting a business that is is gonna fail I mean like in the first steps you are bound to make one or two mistakes But you have to realize that you have made a mistake early enough. This means that you have also need to have a clear Perspective of what you want to achieve in this business So in this case if you really know by this point, I should have been able to do this this and that you'll be able to see that Okay This is not working. Is it because we have done something wrong in our procedures or is it because we have We did a wrong feasibility study and this is not the actual market that we Anticipated for it to be Yeah, yeah, is it possible for someone to start? Let me name not use the word but a wrong business like you started the wrong business you invested in the wrong things Yeah, and now it's it's now come to bite you. Well, yes I've got people that have had such experiences where yes, it was a good business, but it was a wrong business Not meant for you Not meant for you. Well. Yes. Yes. Yes. Yes. Yes. That is actually very possible And that is why I was talking about doing a feasibility for your business You have to know if it's feasible either for you handling it. It may be a good as you said He may be a good business, but it's not a good business for you because maybe this business needs somebody who's More outgoing person, but you're not that kind of a person and you can also start this business and hire somebody to do things but now that you'll have to Taking into consideration things like extended capital when you're starting your business because if you're going to hire somebody for you to do Things for you in your business well chances are you're gonna pay them or You have to be also very good at getting people to do things with you or for you and people getting people to believe in your goals getting people to Believe in your business, which is actually Leadership now in the business aspect of things. Yep So yeah, it is possible for you to start a business that is not good for you That does not mean that the business is not good. It's just not good for you Yeah, and it's it's it's always a right to research and know that you know, I can do this and excel This one I need a help. Yeah, I need an expert. Yeah expertise help Input you have to be very honest about it. Absolutely. Yeah now for someone who's watching right now And yeah, maybe they they have no idea how to navigate through life for for example, they just finished high school recently or maybe uni and Maybe they say, you know, me I don't want to go and walk at a company. I'm not good with companies I've I actually have friends who are like, you know, no, me. I don't think I can be employed like they can't go through That's one that there's one who calls it. It's a matrix To go to university finish university graduate. He hits the matrix Dislikes the matrix in other words. So what can they do because we are singing all about go start a business get money start a business So, how do you research now for them? What can they do to this, you know venture into a film production? You know, and how do they also like determine and get to know their strengths in terms of, you know This is what I can do up aside from you know, getting into a company sending a CV and being employed called by the HR Whatever blah blah blah. Well First of all, they have to be very honest about their capabilities What they can do what they can not do They are Incapabilities it has to be like financial capabilities physical capabilities mental capabilities, so if you like to Do something like that What I advise people to first of all do is go through some sort of training You love to go through like for instance, there's this company that we're doing right now with a very good friend of mine I think she'll be here next week or something like that Maybe in two weeks she'll be coming here to speak about more about yeah, that's Jorav now Okay, so what we are going through with Jorav right now is the actual training because we will be going into manufacturing We'll be manufacturing Coconuts will be manufacturing processing coconuts into multiple products, so we take one coconut From that one coconut we can produce Cooking oil we can produce heating pellets for the ecosystem and eco-friendly heat source We can also produce Bio coconut water these many other things you can do fertilizer whatever even oil coconut even body Intimates of yeah, also. Yeah, this is the coconut oil the famous famous coconut oil The cosmetic one all it was reminded me that this loving hip-hop our reality standard. It has someone Safari He's from Jamaica. He's known for that Coconut oil thing and you've on loving hip-hop at lunch. I think it's a big business in Jamaica Yeah, it is it is actually it is a big business and you know such kind of a business I actually do like because first of all we do the feasibility for this business. We have a Potential market in the country. We have another potential market for exports. So when your business is Actually held up by two or three very possible market shares It means that your business is valuable Even when you're going out to find venture capitalists to come and fund your business in such a kind of Ecosystem they come in very willingly because you can prove this is a good business. We can do this We will need this we'll need this and we'll need that and people always looking to invest money into good businesses Where they can get returns? So even in business, you don't have to really do it alone You can dream big you can start small. It doesn't really matter. Yeah, you're on the way Joram, how many are you Joram Joram? Oh, well, is it like an abbreviation of your names or something? Or it means something else. I think I think it means it's an abbreviation of The founders names and I think the son Yeah, so she started it and then she brought us in and with that now we've gone into The business development aspect of it. So in Joram, we are Four of us. Okay. So there is our CEO who's Joyce and then we have our Supply chain specialist and we also have another an IT developer. So now in Joram, I am not there in the capacity of IT I'm there in the capacity of business development and I'm also the CFO on Joram so and Now you come to see why business systems are important because my role as a CFO in such a thing I will have to create Systems that automate the calculation of all funds and how they move so that we can be able to be efficient in the In disbusing this because a company like Joram. We are going out looking for investors And we have to account for all the money growing company. Yes. Yes. Not yet. Last night. We established well Yeah, I will be establishing By the end of this year or very early next year, we will have started our first production line We intend to go on to three production lines, right? And it's variety of items from the coconut. Yeah, so we it's called a Vertical business, right? So in vertical business, you do not waste anything When you take like say something like a coconut like this you Differentiate the product. How many products can come off these coconuts? So, yeah, yeah, and at the end of the day I think it is Yeah, it has to be yeah, so yeah, so at the end of it We find that we can get three products out of it and absolutely no waste. Yeah So we found it to be a very friendly. Yeah. Yeah, you mentioned it. There's coconut Pellets yeah, hitting pellets which are the one there's a coconut cooking oil That's the virgin extra virgin oil. Yeah. Yeah, the one safari is known for yeah, and then there's Is there milk by all I've eaten food that has yeah, there's coconut milk There's even the coconut flakes coconut are a lot of products you can use And you see it's raw material that keeps growing and growing and growing So there's no mining involved for us to actually get this So we find it as a sustainable business and it gives us a sustainable business model. So these are things that once if Youth will like to start a business. These are things that they should actually think about What they're business don't just go to your business for money, you know your business also gives you a purpose Right, and it should grow you. Yeah, exactly. Your other faucets. Yeah Genval But I'm also thinking of it like how did you identify coconut like who came up with the initial idea? Because it's an interesting as well. Did you guys you know, did you see it? Did you study it from somewhere? There's they are Kenyan maybe host of such a business that he never was successful So you guys picked up the idea and developed it into this amazing product that you got. Okay. Well She actually came with the idea she went to Austria and When she was there she interacted Yeah, sorry. Oh, yeah, Austria Austria who you said she yeah, I will see you now. I'll see you Yes, yes, so she went there and she spoke to a couple of people She interacted with a couple of business moguls over there And she saw what they were doing and she got the idea from them And she decided that it's something that she'd like to come and do here So she came and contacted me because she's been a good friend of mine for a while and I Helped her develop the business aspect of things and so now we have been able to secure a lot of funding to actually start this venture Right. Yeah, and here it is. Is it best in Mombasa because it's coconut massively Yeah, I see we get the cost. Yeah, they flourish at the coastal. Yeah We have to do that because you know even in my capacity as a business developer I must think about the cost of production, right? And if I was to set up such a plant the best place to do it will be in Mombasa because yeah Logistic wise, right? It will only make sense that he's there and currently was it best It's best in Mombasa. It's best in Mombasa. Oh in what time? Yes. Damn it. I miss a miss traveling there The more we talk about it the more my mind shifts You see the whole idea now So it's a bus at quite a good place But the market mostly who are your markets who your target market and they people from Nairobi a lot or people from coastal still Well, you know coconut products are used by pretty much everyone Like if we're talking about people from the coast, they use it to cook. My Humry's. Yeah. You should try them Yeah, you know even coconut in the internet. What would you call this the coconut beans? Yes, and they are actually very nice so we have the market for this is actually pretty big and we are looking to jump into it with the production and The products are actually viable for both the Kenyan market and the international market as well Yeah, so you're looking forward to maybe even exporting. Yes, exactly the US. Yeah, okay I believe that this country needs more export. Absolutely. Yeah. Absolutely. All right So what you mentioned something that you know, you're coming up that you said pellet. What is the pellet? Oh a pellet is a Okay, you see how a coconut has fibers, right a lot of physical the outer shell Yeah, the outer shell has fibers or even when you take the mud off It also has when you dry it also has fibers on the inside So we pretty much grind them and then you have a machine that can be able to yes It is a processing line. Oh, it's a processing plant. Yeah, it is a processing line So it starts from here. It's ground into very small fine. Yep They call brief or something like that. So now with that it's now then compressed and compacted into small things like this, right? That can ignite very easily the clarification value for this is actually pretty high, right? And we can be able to Use this for simple things even like charcoal grills Grills we can stop using firewood especially because we like to Deforestation. Yeah, it's it's a big problem about the climate change Africa. That was last week. Yes, exactly. Yeah green in Kenya Yeah, right. Yeah, it's something that we like to get people to adopt because we like them to stop Like I'll keep but what is alternative sources of energy? Yes, exactly And the pricing for it is actually not bad. It's actually almost it's pretty much the same Right a kilo of firewood and a kilo of pellets will pretty much cost the same thing as much of active and charcoal might be more expensive So when you're building a business, you must take these kind of things into consideration And you must know, okay, what other products are you competing with? Yeah, and what added value does your product bring into the market and How does your business actually make you feel when you're doing it? You know, you might be doing a business that is making you a lot of money, but he's making you feel very very buddy goes Yeah, oh yeah, maybe you're just damaging the environment every day, but you're making millions, you know at the end of the day It will not make you feel like system. Yeah The Samsung business it really matters because when you look at also most industries, they have a lot of West yeah, and the issue of worst management comes comes up a lot especially in comes to a business like yours Especially a manufacturing or a processing plant. Yes, exactly. Are there that you guys how do you manage your waste? Of course, there must be worse than a processing plant or a manufacturing plant. Yes. Yes. Yes How do you guys manage yours? Do you have like a recycling in a rotation system or there's no waste at all first of all The coconuts it's you get very little waste. Okay, and all the rest that you get in a coconut is Organic waste So with organic waste you can reuse this waste as anything else you can put it back in the farm to make the farms richer So you also decide they can okay if you're building say a chemical plant, right? This is where you'll have probably to be worried about waste because the byproducts of creating chemicals is other chemicals Absolutely, and you have to know how to dispose of this. There's also electronic waste Yeah, you know chemicals that we spoke of carbon carbon footprints and carbon emissions and Africa climate change summit Yes, things like that crop up. Yeah a lot. Yeah, and so you have to know what is the sustainability of your business, right? Yeah, how does it? Help improve the environment. How does it help? improve the surrounding for other people How does it sustain itself? Yes, so in this case we are able to authentically say that waste is very very minimized and we are able to We are pretty much able to Give an accountability for where all our waste products are and all the things that we actually Can say that have come off as a byproduct of us producing this right we cannot be able to account for it very very well, so Well, even in other kinds of business. I'm not saying that you cannot go it's not going to like Other kinds of is like chemical production because these are things that are actually needed in the market Yeah, they are actually very very useful You just have to be very very good at waste management when you are actually into this and this is gonna be part of the cost of your business Past of park cost of running your business. So these are the kind of feasibility things that I was saying that you need to know Yeah, yeah, you realize also most of them end up just you know dumping the Western rivers, especially Nairobi like almost every something has a way that finds itself into the Nairobi River A dump site in Dandora or any of us, you know mention places Yeah, is it because maybe that there's no feasibility, you know structure Or the government has never paid attention to such I'm is it because it's an urban area and this is like an urban area thing There's always something off alien drainage now that they've told us El Nino is coming and my yesterday We saw Gavan as a card you're working on how to ensure that the drainage in Nairobi is functional Which is a horrible drainage system. Yeah, and of course industries and sewages and whatnot. They always find themselves into that system Yeah, what could be the problem now? Well, you know We cannot just even blame the big business for polluting the environment, right? You know, even the small business even the ones Even roadside business pollute the environment. Absolutely. Yeah, and on that note also roadside business and meat carbon Yeah, I just learned that from the Africa climate change summit even individually as well as you sit in here each action We do emits carbon. Yeah, I was shocked electric production emits Absolutely, so we are contributing to carbon emissions and we have no idea about that But don't know that's much as the West but right well But we I can say in Kenya. I think we try a lot to actually provide a green environment as much as We also want to support business and things like that Everybody it's a personal responsibility when it comes to Protecting the environment right the person who's having a roadside business over there Yes Yeah, they have a right to be there right to provide for their families They have a right to do their business, but they also have a responsibility to keep where they are clean so when it comes to Environmental conservation, it's pretty much a team effort as a country. We all have to do it You do it the best that you can They do it their part and at the end of the day, we will find that we have actually gained Substantial results. We cannot just blame the big companies. Yeah For this for the emissions of the food pollution, but then we don't have control over our Let's say our motor system motor system in terms of you know the cars the plans Of course, they're using fuel and energy, but we don't have a means of like there's a time Was it last year early in the beginning of the year? I interviewed activists who are championing for clean air in Nairobi Like the work is to ensure the air is clean the air your breathing is clean So they had like some sort of a machine they had come up with that helps to clean the air Not even in a company just outside the A's clean So it was really interesting to see like such people are jumping on to you know this kind of conversation We are having we have to go I have like one question for you Before you tell us how people can reach out to you Just one last one. What do you think is the future of small businesses in our country? Just shortly in like less than a minute. Do we have? Do we have a positive environment that favors them? I'm a we are still struggling and not yet out of the woods yet Well, I'll say it looks optimistic to me That the business environment in Kenya. It's not an easy one But it looks a bit more optimistic because our infrastructure is very good You know, like if you're gonna do business you need infrastructure to support you. Our infrastructure is good our power Capacity is also good. We cannot complain about that though Maybe once or twice something can happen like the other time when the power went out in the whole country Right, but the shocking For the best the second largest country in Africa Yeah, with a power outage Yeah, but the good thing, you know the fact that people even complain means that we actually have a very good power grid in the First place because some countries they actually don't complain. It's the norm So for you to be able to sustain your business, you must have this kind of infrastructure that supports you So I will say it's actually very optimistic for a business person to start There was also the Financing aspect of it, right? Well, we have a couple of financial financing each Institutions like, you know, the banks can help you their circles can help you Which is also a very good thing that a youth entrepreneur aspiring entrepreneur has to learn The financial things on knowing how to save the president's initiative of the hustler funds Yes came in to aid, you know those who want to start up cash. Yes, exactly All right, so for anyone who has been watching and they want to reach out to you very fast We're out of time. How can they find you? Where can they get to get maybe a link a website to your businesses and get even the mentorship that you do? This is your camera Okay. Well, if you would like to find me and you'd like to connect with me you can find me on linkedin Alex Donga and You can also reach out to me at N and A business solutions limited at gmail.com Which is our main email for Communications, you can also find me at 0725762130. That's my mobile number All right, absolutely. Yeah, hopefully they'll get to contact you and get to know you more and get to interact with the services You offer as well and also the products and many other things you do. Okay. Yeah, thank you so much for coming through Alex All right. Thank you so much for hosting me Karibusana, yeah All right, and that's why we bring it to our close. So you have been watching entrepreneurship Tuesday We have been speaking to Alex Donga whose business developer He he is he has many hearts, right? And definitely you've gotten to know how to interact with him and the insights and how to create a sustainable business My good name is sakwa. You can find us on x facebook instagram And threads as well at y to for channel personally minds is at brian sakwa 101 We'll definitely see you next time right here on why in the morning have a fantastic Tuesday