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The Amul Story Manthan - mero gaam katha parey

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Published on Oct 29, 2006

This is the story of Amul. A folk song plays to clips from the movie Manthan that talks about the economic hardships rural women in india faced after independence, a new co-operative called amul (anand milk union ltd) was formed to help them. Today, Amul has grown to become Asia's biggest dairy company, which is still owned by these farmers.

"mare ghar jhanjar laxmi ke baje"(in my house, the bells of wealth ring) was a line that was added replacing the original line, as a symbol of the success of amul.

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