 So we're here at the FreeScale booth and you are launching Cortex M7 product. Hi my name is Danny Bazlar, I'm one of the product marketers at FreeScale working on microcontrollers and I'm here to talk to you about the Kinetis V-Series which is a family for motor control and digital power conversion applications. You can see some of the demos running behind me these showcase our new ARM Cortex based solutions. Specifically we have a variety of different families available starting from entry-level low-end microcontrollers on the Kinetis KV1X family which support entry-level Brussels DC and PNSM motor control. And Cortex M0 class? And moving up into ARM Cortex M4 based families KV3X and KV4X for more advanced higher-performance motor control systems. What's the difference between 3X and 4X? The difference is in both the performance, memory options supported and indeed the peripherals specifically the analogue and timing capabilities which are critical for motor control applications I can show you in a moment but just before I do that you'll notice at the top right-hand side of the slide is the Kinetis KV5X which is a brand new Cortex M7 series family for motor control. You've just announced it now? No, we did indeed yes so it's not currently available but it has been announced this week in Bedard World. You can see here just if you zoom in the variety of performance of motor control analogue and timing peripherals that we option as well as some of the other features of these devices. It's a very scalable family in terms of the range of features and motor control applications that we can support and it's supported by a very detailed and comprehensive ecosystem from free scale and from party partners. So all this after our people have been doing with the Cortex M4, will it just work on M7? That would put over to M7, yes indeed. All right so what kind of products does it go into? Mainly industrial drive type applications but it can also be in consumer and motor control is an absolutely enormous area of development for digital microcontroller usage and it can be simple brushless DC motor control or advanced multi-motor systems where you have connectivity and security as well and very much part of the ongoing discussion around the IOT is an area where the KV5X in particular can play a part because it has not only the motor control features but also security with encryption and indeed an ethernet controller so you can connect motor control systems over a secure IOT enabled network. So there's demand in the industry, in the market for even more performance and this is why you release this one? There is indeed motor control as a particularly demanding application on the processor and we have a not just on the Cortex M4 the very latest ones but we also put our own IP around that to make sure that the CPU is lightly loaded as possible when doing the algorithm management so that we can attend to other parts of the application whether it's being running a connectivity interface or indeed a graphical user interface. Can you say a little bit more about this IP? How does it work? Well we have things, if you look here on the block diagram, here's your basic core features and you have your DSP capability on the M7. We also have some instruction and data cache which supports alleviates or removes some of the processing loads on the processor. So we take the latency application functions and there's also an internal module crossbar which allows your analog and timing features basically to manage themselves as one of these things. So you're talking 240 megahertz? We are. And when is it available? This product will be sampling in June or July of 2015 and then into production in approximately September this year. Alright, so looking forward to a whole bunch of new advanced features in Cortex-M at free scale.