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Published on Oct 21, 2016
Alberto Cavallo, Associate Professor of Applied Economics at the MIT Sloan School of Management, explains how online and offline prices compare. Everyone has their own personal opinion, but Prof. Cavallo and his team wanted to collect data in a large number of countries to answer the question with objective evidence. Is it actually cheaper as we like to think? And how are the internet and mobile phones playing a role in setting today’s retail prices?