 So talk a little bit about how you got into energy, what were the key kind of moments during that or the key pieces you were working on that kind of really made you fall in love with the field or realize the potential of what you could do here. And then, and then let's get into the center of industrial progress, what you've done, what you've achieved and where we are. But let's let's first do the institute years. So in 2000, the very beginning was in 2006, late 2006, I got really interested in the case of Enron, because I had heard from, I forget, I forget what had happened, but I had gotten the suspicion that it was being misrepresented and I think what happened is at first I had totally bought into these accounts that I read and then I read some contrary accounts. And I thought, like, oh, these contrary accounts make more sense and interestingly just to connect to today. This really motivates me for a lot of human flourishing project, which is what, how do you differentiate when we're pursuing human flourishing real knowledge from non knowledge, I guess we could call it fake knowledge. And it just my ability to be duped was really intrigued to me and then there was this potential that particularly this guy Jeff Skilling was innocent and I got the opportunity it was secret at the time but I can say now I got the opportunity. I was pushing on this hard enough and no one else was that I got, I got to go interview him and I remember you said like if you get this interview. If he'll agree to it like you'll pay for it, which at the time is, it's funny to think that's a big deal but it was a big deal because I was like enough for a flight to end the time off and so I went to Houston I interviewed him for 12 hours and I was incredibly impressed and I started working on it. And what happened was, I just did not understand energy at all. And so so much of it was technical stuff about energy and I just had this suspicion that he was being misrepresented but I just, I couldn't, I couldn't do it I couldn't work it out I wanted to write a book and I just couldn't make it happen at the time I mean sure other other undeveloped abilities of mine contributed that but nevertheless I couldn't do it, but I just remember that, but then I ended up one one work product I took out of that was I taught a class at the objectives conference in 2007. It is 2007 this time, called the media's fraudulent accounting of business and so I wrote I talked about Enron, and I talked about standard oil, and I talked about Michael milken and the researching standard oil. I had to learn about what was the oil industry like before Rockefeller so I could understand his contribution or lack there of turned out to be huge contribution and then in understanding the early market even before oil. I had this realization that, wow, this is broadly speaking energy this is the industry that powers every other industry, and I had never even though it sounds obvious, I never appreciated wow this is fundamental to so much, which means that in terms of as an applied philosopher in terms of applying philosophy, like if I could help clarify this, that would be a really big deal. And then I read the prize by Daniel you're going to in 2008 or so I've come to know him since and I think I told him this. I would read about the historical events in the oil industry and I remember thinking oh I wish I was around then when they were screwing up property rights and screwing up one calls and I thought well I can be around. Now, and I ended up teaching of course in 2008 in at Ocon there on the triumphant tragedy the oil industry and I got I really enjoyed that that was one of my most enjoyable moments at AI and I was able to pick it up. Pretty quickly like surprisingly quickly I think in part because having a good understanding of philosophy I was good at identifying good thinkers, and then I would study the good thinkers very deeply, instead of just being snowed by a bunch of mediocrities and taking them forever so there's this one guy Peter Beckman, who had a news that are called access to energy and wrote a book called the health hazards of not going nuclear. And I just inhaled him, and then different animal on the end of that than entering it, and then that's when I got that's the other thing that that was the positive of getting in through all that energy. There was also the concern about particularly global warming. And I remember we would have discussions of that in the Institute before I got interested in energy because Keith lock it was background as a physicist and I remember he said, importantly, well, we can't just even though there's a lot of status here, an environmentalist we can't just write them off as wrong about this issue, unless we investigate the issue. And at the time he was saying well there there might be some evidence that right about certain things and I remember feeling confused and also scared like well, okay we really need this energy, but then is this causing a big problem and how do I think about it. And I didn't have the question at the time but it ultimately amounted to how do what how do human beings flourish in energy. And it was a very difficult kind of question and I think of subsequently all my work has amounted to figuring out using certain frameworks to figure out how humans can flourish in energy, most notably having a human flourishing standard, and then looking at the facts with even handedness and precision about costs and benefits that's part of it. And then the other part in addition to getting clarity myself about what human flourishing means and energy has been figuring out, once I'm convinced of something, how do I persuade others of that, and I think of, it's going to be important going forward because I think of human flourishing project as a broadening trying to take some of those frameworks help people get clear on what is human flourishing mean in other areas, working with experts and working also with just regular people to help them have frameworks, like what is human flourishing mean in any area what what general things can you to figure that out. And then also, for the people I think are experts, and the people doing a lot of good, who are not being very persuasive, how do we help them stand out from the crowd. Those are those were the, in retrospect, that's what I was doing an energy I had no idea at the time that it had that logic to it. But now it feels very clear that those are the two questions I was, I was grappling with. Good, so