 Okay, we're here at the search me booth for a big exclusive announcement for your new launch. Hey, John. How are you? So you're announcing new products. We are What we're announcing is a multimedia search which combines video image web content and music together In a search experience that is new. It's sort of the holy grail of search I want to show you an example of how that works right now I just typed in a query for the police which is a band Let's take a look at what we get from search me. Let's take a look at this I'll look at a glare here. So you type in the police in the search box right there So the first page that we see is the police calm home page We also see another page here for music videos from the police a Wikipedia page for the police In this case rock sand the music Auto play auto plays in line also have Other music interleaved in here and we could do other queries where we will get video and images Good that's a good one at the police Jump in the f-bomb and search me up. Good So this is not just like text results. I see you guys get a lot of press out there with Twitter Oh, absolutely the apple of search results with the with the beautiful flowing that So, you know, it's so you have categories up here still That's right. You're interlacing media types of search results The default is all which gets you a combination of web video images music news and news All together in a search result if you really wanted to refine your search to just save video Very easily done by clicking the video button and immediately you go to YouTube live video for YouTube I Great good stuff. Yeah, you have great presentation graphics here in this and this is running on a 3g connection So you guys have the iPhone app which I just installed we do we do There's the iPhone app which by the way has like almost a thousand reviews on it so current location Very cool on the iPhone app And you're doing other phones too, right yet iPhone right today, we're launching in the Nokia obi store We're also on Android phones and we have two other Smartphone platforms are going to be announcing here in the next couple weeks So the question you know This is a conference that's grown from online advertising banner ads to you know now You know search search was a big gravy train for ad tech Everyone knows it's like a search SEM SEO conference, but people are really trying to figure out what's next beyond search And you guys obviously are a new search engine new visual search. Yeah great results It makes me feel like I'm in a media playlist, right? What do you guys see in there on the corner with advertiser uptake and just overall well One of the things that we're doing That's really unique is blending together search marketing and display advertising in visual search And we're able to do that in visual search in a really unique way Let me just show you what that looks like I'm going to take a an example for the query gold green glare issue here, but okay Yeah, so this is a page. That's actually an advertiser. Can you can you go back one sure? So that's Wikipedia, right? So Wikipedia page. This is search results for gold Go got it and the next result is actually an ad That's been placed in by one of our sponsored search advertisers match to the actual keyword gold So it's elegant and it's relevant very relevant. Yep, and you know what I could we can also integrate video Ads in there as well. Let me show you a current advertiser who's advertising there through a video So this this ad is all this is an ad and it's also a video. Yeah, and it's matched by keyword as well Yeah, I mean, yeah, I've always been a big lead that content is the ad and that's where everyone's going now And you guys are perfect for that the question I have for you out there That's on everyone's mind is how do you get paid for that CPC? CPC. So so we have three different ad platforms We have sponsored search, which is a CPC times CTR and that's an example that we just looked at for Fallout 3 and for the gold query We also have paid inclusion which interleaves your pages in based on relevance and that's a flat CPC as opposed to a bidded CPC And we also have a display solution as well on our home page Which I can show you here. So no new no new products. They can use their existing vehicles to add in here I think the real story here is that you're actually paying to get your branding on a CPC basis as opposed to the CPM So it makes it more efficient You can stretch your dollars a lot farther and you get a more qualified user because they see before they click It feels like a display ad but it's really performance. That's right. That's exactly right Cool great stuff. I love search me as you know, I'm big big big man We're really excited about the internet coming to the living room. That's really the spot where I think search Me's going to shine. Yeah, we talk about two different user experiences the lean forward experience where you're quick in and out and the Lean back when you're sitting on your couch with your remote and you want to experience the web and the internet from your television Search me is a great solution for that type of an interaction Cool too because I just got the same navigation Exactly because what happens with with the iPhone is it makes it more efficient to use your phone for search, right? How often are you frustrated by how long it takes to find what you want the page load time? With search me you can actually see what you're going to get before you I mean It's like all the best of like Google search, but I can't imagine Google being on my IP TV But I can see myself browsing through screenshots of shows and whatnot videos. Yeah, I love this Any any discussions with YouTube about them going in this direction? Well, you know YouTube is compiling lots and lots more professional content on their side I'm sure you saw the announcement with Disney and So I see YouTube as a potential competitor to people like Hulu and that's got to be scaring any of the big Media, you know companies or direct TV anybody who is reliant on driving revenue from a typical cable connection As opposed to the internet is more and more people are thinking about getting consuming their television content via the internet As opposed to the cable connection. We're here with John from search me great demo. Congratulations. You're announcement Thank you John iPhone app Nokia cell phones hinting towards IT TV reality or is it happening or Coming soon or coming soon. I can see it great stuff put that video back on again that police video That was cool. You got it. Yeah, let's type it in again. Let's search music this time Great for bands great for all kinds of rich media Auto plays right out