 For decades watched, all these artists make so much money and then just one year becomes less than a thousand dollars a hop in the game. I think that streaming has made the music business lazy. I think streaming has made artists lazy because it takes nothing to upload a song. So everybody talks about 100,000 songs being uploaded on Spotify, but can we just talk about how 97,000 of them are terrible? That part. No, I'm just being honest because 97,000 of them didn't have any thought put into it. Didn't have a producer in the room. Didn't have worried thinking about how the audience is going to react to it. Because you could put out so much music so easily. People forget to market it. People forget to create concept around it or at least make a connection with the fan base to make sure they understand what those concepts are. Because as much as we like to think that people are just going to like dig deep, listen to all the lyrics, try to get a concept, or you can feel like you're being straightforward, people can't see what's in your mind. They just can't. Like there's some songs, they're going to capture all that and you got the people like Kendrick Lamar where their fan base is going to like really analyze word for word. Most people don't have a Kendrick type of fan base. You know, people who got strong fan bases don't have fans that are listening that hard, right? And then secondly, still you have a vision in your mind or a feeling, right? In your body when you're communicating the music. And that doesn't always translate. So if you don't bring the world that that music should be introduced to divide and take those steps, it could be missed. Yeah. Thing I did also want to touch on with the Ray Danes conversation of art is getting lazier. I think is I understand why it's easier. It's easier, you know what I'm saying? It's like to the OG's point, it's not him, but just them in general, right? It's like back in the day, you want to make a song, you got to get your ass up and go to the studio, right? You're in the studio for however many hours. You got to go down to the local press shop and get you to see these press stuff. If we fast forward to 2000, you still got to put some more in there and get it out. You got to find a distribution partner. You got to do all these things that were like just for the song to even hit the shelf. You probably had already went through about 10, 15 steps worth of work already today, maybe three, four steps between making the song and having it online, you know what I'm saying? So to the point you made earlier, there are a lot more people who feel like, oh, I could just hop into this $20 a year for a dish or a kid account or have a much of this 20 a month, 20 a year. I don't know, don't kill me for that $20 for dish or kid account. I've seen lots of videos online about here's how to make a studio set up for less than $500 in the sense of we assume, I'm assuming a large majority of that 38 million of people that probably did that in saying that just needed a quick hop in. And so if you can become an artist today for essentially less than a thousand dollars is going to flood the marketplace, right? Anytime people, especially for a business model where for such a long time, we saw so many people make a lot of money from it, but we felt like we saw a lot of people do it right. So it's like, think about any time a new business opportunity is introduced and then the price to get into that business cheapens. There's always a lot of people that flooded and the quality diminishes. We're just seeing that with music now, right? We for 23 years should longer than that for decades. Watch all these artists make so much money. And then just one year becomes less than a thousand dollars a hop in the game. Yeah. Everybody wants to hop in the game. You know what I'm saying? Shit, I should, I be thinking all the time. I mean, should I become a rep? Maybe I missed it. Maybe I missed the block. You know what I'm saying? I missed the calling. I missed it, missed it, bro. But so I think I do think that artists are a laser in the sense, but I understand like how they got into that place. All right. So one, we are going to get to how you build out of this. Oh, yeah. But let's harp on that point. It's the first thousand streams. You want 100% have to expect people to be lavious just because we know that just proportionally, there's always some people who are lazy and some people who aren't. Yeah, 100%. But then the environment dictates the amount of laziness that can cut or not. All right. Let's see where you're going with this. So everybody still has that incentive. But if I have to pay X amount of dollars in this studio, oh, I don't want to waste all that much time. So I got to use this wisely. I'm going to prepare on the front end as much as possible. I might try that one time and be like, oh, I just wait a lot of time and then create one song. So let me figure out my lyrics here, here to be whatever, like do all that stuff. And then, oh, when I have to try to get my music in stores, I have to print them on physical CDs. And once that's done, it's done. Like brother say, no refunds when he like type my shit out, type out my CD name and all this stuff. And the cover is it's already done. It's a song cost. So you literally don't have the ability to make it mean. Well, you have the ability, but the costs are so high, it forces people to be on their piece and choose a lot more. Now, like you said, cost so cheap. I go in my room, I do it. I don't have to deal with nobody. So nobody's making me move fast enough. I could go eat, I can play a game. I could take a nap or whatever. And then nobody's forcing me to create music fast enough. There's no pressures. And then when I put it out, like, all right, if I get zero streams, there's no feedback. I might just throw another one out there. Yeah. Right. So the risk is so low. It is an environment today that allows things to be lazy. Right. Quick second. Have you ever seen an artist catch some traction and then they start to move? The numbers start to grow. They might even go viral. But then fast forward a year from now, somehow their numbers haven't really grown that much. They drop back close to the same monthly listeners they had before the traction environment. Well, that's because you have to know how to convert those moments into careers. And we've done this again and again with not only songs, but artists. And so has J.R. McKee, who's been a part of helping artists like Lil Durk, Rod Wave, Justin Scott and Money Long. And we just did a collab where J.R. McKee does a step by step breakdown of how he took money long from zero to millions of monthly listeners and winning a Grammy over Beyonce, Mary J. Blythe and Jasmine Sullivan. Check out this breakdown while we still have it up. You can check it out at www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work again. That's www.brandmannetwork.com slash Grammy back to the video. I like to implore artists to look at the world at large. This is this is just where we are, man. You know, if you want to date a young lady today, you know, whatever you live, there were probably less women that you were attracted to per square mile. OK, right? Then what you see today? Yeah. All right. Everybody has your type. So whatever you're attracted to. And when you come across that, now you're like, oh, man, I want her or I want to shot at her. So one, you got to probably look whatever your best is, but your personal brand, smell whatever your best is. Then when y'all go out, I got to show up with my best face on and go on a specific type of date. Today. Hey, it's white, it's white. I'm like, oh, brush, you want to go to a restaurant? I just want to go to the park. You know what I'm saying? Like, let me and the park could be a great creative. Yeah, I got to go to the park. Gee, my park got a great pool. You know what I mean? Let me run that back. But like, let me let me do something that's lower effort. I don't even want to invest that much in the front end because I got so many other shots that I could take. Right? Yeah, I'm not so worried about this. I got access to people that I'm attracted to within a certain square radius without me even having to leave the house. I could see them and just find them that way, right? Well, I can look, look on Instagram. There's all these different ways. So people are even investing less even on that side of things. And I hear it all the time. Thank God. And I'm not dealing with it. You know what I'm saying? But it's hard out in these streets. I hear it's hard in these streets. I hear. So like it's the same. So imagine taking that same type of mentality and you're an artist feeling like there's a lack of value shown. Then you apply that to a dating scenario or you apply that to movies, actors, mattresses feel the same. All these different categories are feeling the same and it's just coming down to the fact that there's less attention, more content, right? More information and easier access. So why am I going to go hard and invest much when I could just wait for the thing to pop up as much as we believe in this strategy and use this strategy. It's the same mentality. Yo, let the song bubble up and then we invest heavy, right? Don't put a lot of money in the music. Let the audience decide and then you run it up. It's the same thing. I'm not trying to invest. Let them tell me, let them pick me first and show me they're committed and then I'm gonna put it in. All of it's the same and the problem is, I said, we can want one thing, but like we said earlier, what's the behavior? But the behavior works, right? Today to treat it that way, which is why people keep treating it that way, right? So can knock it now. It's just about how you build up out of it and two of the keys to build up out of it comes down to brand and community, right? In the space where you need to separate yourself, right? How do you because there is plenty of content, but all of these artists that are trash, that don't market their stuff, there's a lot of artists that are great and are marketing themselves are building fan bases or getting a lot of attention, right? But there's still competition and it's still difficulty in my not only standing out from the pack, but actually monetizing that's the real thing we want to get down to. Yeah. So