 In a way problem-solving is a disease, you know, you you want to do it and Although each one's a headache It's it's there to be solved. It's a it's a steeple decline. It's a mountain decline mountaineers have that problem That disease and that we have that We were a group of engineers starting to want to make a different type of product with better technology And we've carried on like that I have 35 years experience of making things and it's taught me a lot. It's no good. Just being a designer. You're gonna make product works better Things are too heavy things are too polluting things use too much energy things don't perform as well as they should Things don't last as long as they should. There are just hundreds of problems in every product What we're trying to do every day is make products work better if we develop breakthrough technology like a high-speed electric motors For me, that's a huge success because this enables so many products to perform so well If you always do what you know, it's gonna work. Then okay, you'll have less failure But you'll never make a substantive change or a breakthrough What we're doing is trying to do something different and better trying to advance technology trying to advance What a product can do. So we're risk-taking all the time. We're stepping off into the unlearn It's a brand word but we're pioneering and I think we've gathered around as a group of people who want to do that It's not a question of coming in to make money or coming in to to make the business grow We come in to make better technology and design develop better performing products