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Left Brain? Right Brain? How About No Brain? - Scott Patchin - supplement to CORP! Magazine article

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Published on Jan 18, 2011

In focusing on the future it is easy to get energized about initiatives around innovation, lean, and a host of other things to move a business forward. But to get the rest of the organization entergized, it is important to first get them engaged. In the new normal of historically high unemployment during a recovery, people are uneasy. The key first step is to focus on helping them to move their thinking from what Seth Godin calls the Lizard Brain, and into the upper part of their brain. Learn the key first steps.

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