 The mental hurdles, even when you do everything right, are really hard. If you've always tried to bulk and now you're going to cut and you lose a little bit of size, it freaks you out and vice versa. If you've lost a lot of weight, you're going on a bulk to speed up your metabolism. Now any pound that goes up on the scale is like nails on a chalkboard. The irony of this is that even though these are two completely different individuals and are insecure about two completely different things, it's exactly the same thing. Part of why this is so challenging and there's such a mental hurdle here is that we're marketed to and we're constantly see these 30 day challenges and these before and afters. And there's always this example of somebody who did something crazy radical in three months or six months. And so we have this perception that, man, if I'm dialed, I'm doing these things, I should see all this. And then when we don't, we assume it's wrong or we're not doing something right. And then we course correct. And when we course correct, we may over correct and we just shoot ourselves in the foot. This is a really long process and slow process.