 आब इूर्ब मोelas, बात कोई फís only the 2 projects नुगे, से ? तो सब से बस है। मैं दुरा के बदख़ा कर ने लिएम। क्या है senior & senior ता � listened to this गर ड़ुक सेमथ धाम � 스ायानी लग लेएस कुरू कगा परे कना衡 कहुण तुआनै कताय अनक什麼 भो इप आप से। is the value he is getting at the end of the day so normally in the olden times the customer used to do that normally he used to do commodity based shopping trips but if we talk about today the customer is talking about value based shopping trips what he is looking for is to do a shopping experience with that shopping experience what value addition I got at the end so that if I did 100 rupees shopping what benefit I got instead of that I got 120 rupees so that 20 rupees actually is the value which the customer is inspiring that I will get from this shopping experience normally there are two perspectives of value first perspective is of the channel and second perspective is of the customer if we talk about the channel perspective then the channel perspective value is that all the set of activities and processes which actually help the customer to get some value which means they will enable the customer to get some value of this process or from this activity so this is the channel perspective about value if we talk about the customer's perspective then value is that perception which the customer wants to take from a shopping experience which the customer takes from a shopping experience so we have a very clear perspective of value perspective is very clear that this is that additional benefit which can be tangible which can be intangible which can be monetary which can be non-monetary which can be in terms of some additional features, some additional facilities if you are going to buy an air-condition and with that air-condition you got an installation facility and with that air-condition you got a delivery facility from your home or to your office or to your business location so in all these things what you have done on the price is of air-condition and the facility you have got is of additional installation or delivery so actually you have the additional value is AC's price plus that installation free plus that delivery facility is free so that additional benefit from shopping experience for customer is adding value to that particular customer now we will discuss retail value chain so retail value chain actually it represents all set of benefits which a retailer offers to a customer which is his customer what kind of benefits he can have which set of benefits list of thousands items are available in terms of value if I look at these general examples then when you offer a customer a store location that is also one of the value also another set of benefits which you are giving to the customer if in your store there is a good sitting facility you are offering excellent pricing you are offering excellent discounts there is a good ambience which no one is offering for that particular ambience or that particular environment is also adding value to that particular customer customer is also a value he will compare that if I buy from a general and karyana store or in an air conditioned environment I buy from a mall so again that environment is also one part of giving to the customer in the same way if to deal with the customer there is a staff so that staff which is a knowledgeable staff presentable staff that staff is also considered to be one of the additional benefit which you are offering to the customer so parking one of the factors stocky position one of the factor in stocks every time shelves will not get empty you will not get stock outs stocky position will always be healthy this is one of the type one of the benefit which you are offering to the customer most of the cases it happens that if you observe if a product is present on a good pricing then it will get stock out so the job of retailer is because the customer is inspiring value so you need to ensure maintaining it in the same way the pricing image apart from this even customer you are meeting and greeting in a very good way if you are giving him checkout cashier handling very pleasantly in this case this is also a big perspective part of the set of benefits so all the set of benefits which a retailer is offering without doubt from parking till the checkout including all the people including the process including the product including the pricing including all the value service installation to buy with AC which can be anything let's say you have bought a carton of oil with that you have got half kg sugar free so that free is also one additional benefit are part of retail value chain so to understand this concept whenever you visit a store you see what benefits they are offering and what you are actually paying you are paying the price of let's say bottle or actually you prefer to buy bottle in an air conditioned environment or you prefer to buy bottle in an air conditioned environment the price of the bottle may remain same normally it remains same but when you see the benefit where more set of benefits of course customer will prefer to go to that retailer and do their shopping from there so retail value chain is very important for a retailer that in growth its prosperity