 practices. I think you should create your own, but what do you think? It's interesting that you asked that question because we do talk about best practices. And not to say that whatever works for a particular company is going to work for another one, but I think it's about facilitating that learning in terms of really seeing what are different organizations doing that is working for them and taking a leaf out of there in our workings. Something may work for us, something may not. But then to be able to discern what works for us and what does not, that's where I think the role of the leader perhaps comes in. But I don't see a harm in really looking at best practices, so to say. It may be a used, very a lot used and abused word, but to my mind I think it works because that's how we learn as well. We have role models, we look up to people, we hear from leaders and what are we doing in that sense? That is my exact concern that if you become a company which is eternally benchmarking others, you will never do anything original in your life because you're only benchmarking and following somebody said you go left, somebody said you go right and so you will either choose left or right. You'll never think of going diagonally. I think that's one of the first problems of benchmarking, but I think that the culture of an organization is pretty much the personality of the organization. So it's really like saying that I can look at the way you are and say, okay, Neha is a person who enjoys the outdoors, who goes checking. I think I want to be like Neha, so I'm going to go outdoors, but if I'm not a person who has ever done stuff outdoors and enjoyed it, just benchmarking you is not going to make me an outdoorsy person. Inasmuch as watching Sachin Tendulkar talk about cricketer, it's not going to make me a cricketer or follow cricket because I don't. But do you think a lot of people do that because while you gave my example, I also know of a lot of people who said, I don't know how you do this. I am just not someone who would ever take that outdoors climb to a mountain. So I think it's to each his own and people would get fascinated by some things. But when