 The 10th edition of the Global Peter Drucker Forum focused on the human dimension of management. A vital reflection on the role of people within the organizations and society. Brightline Initiative promoted a pre-event workshop on how to develop strategies that work. Julia Kirby, Roger Martin and Tim Brown shared their unique perspectives and were more than willing to challenge the audience into a fruitful discussion. Being a main sponsor, Brightline Initiative supported both the vision and the commitment of the Peter Drucker Society. It's impossible to develop a better society alone. Held in the Imperial Palace in Vienna, about 1,000 participants from around the world were there to discuss, learn and network. World-renowned speakers and executives challenged themselves on the most crucial topics regarding societal changes and the future of business. Always with the human factor in mind. Establishing itself as a relevant international management conference, the Global Peter Drucker Forum set out to deliver very ambitious goals. Wrapping up the conference, the final firework sessions urged the participants to take action. Brightline Initiative's strategic partnership with the Peter Drucker Forum has successfully created opportunities for people to continue discussing the contemporary challenges of strategy and management.