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User Acquisition Is Dead | GamesBeat Summit 2019 | Boss Stage, Day 1

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Published on Apr 29, 2019

"User Acquisition Is Dead - Facebook & Google UAC Creative Are King! " with Brian Bowman, CEO of Consumer Acquisition

User Acquisition is dead, so what's next for UA managers and social advertisers. Forget everything you thought you knew about Facebook & Google UAC ads, we'll discuss what's just changed and what changes are coming. We'll discuss the the future of UA and the evolving role of UA Managers. Get actionable insights on how to achieve and sustain high performing, profitable Facebook & Google social ad spend. We'll discuss Google UAC's product innovations coming out in June that are designed to give advertisers control. Find out why creative is king but 95% of new creative fails. Hear best practices for competitive ad research and why Facebook's Campaign Budget Optimization (CBO) releasing in September will kill all 3rd party ad tech - once and for all!

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