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Planning Audience Reach with Adjusted Unique

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Published on Aug 3, 2011

Download the full research at: http://bit.ly/adjustedunique

Adjusted Unique - One of the basic measures of any campaign is the number of unique users it reached.
Until now, reach measurement based on simple cookie overestimated the number of unique users due to cookie deletion. Now, MediaMind has developed Adjusted Unique, a breakthrough in online measurement that accurately measures reach, overcoming the cookie deletion issue.

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