 What is going on guys JR Fisher here? It is Thursday Thursday the 27th of May Welcome everybody good to see you here Some of us are still talking in the chat there Welcome Richard. It's 62 and weather be not bad. Not bad. I like the 70s and 80s I think James has got it best today James said he's got 88 a little warm. It's okay. Hey We're all alive, right? It doesn't really matter. We're just all alive. We're all here. This is cool James says he can hear me loud and clear. That's good James. Thank you for smashing the like button Smash that like button. I've got an announcement for you today too guys got a pretty cool announcement Don't forget if you're new here to subscribe to the channel hit that subscribe button down there Don't forget ring the bell turn on all bell notifications. So you're notified Every time I go live or if I upload a video and that's what I want to talk to you about real quick before I get started in today's Information today's information is how to get your emails read in the gmail box. I'm gonna give you some hacks for that However, if you have other questions about starting running and growing online businesses Feel free to put that in the chat box there if you're watching this and it's no longer alive Put it in the comment section. I do come back and I answer all those questions And what's my announcement today? Anybody know what my announcement is see if you can figure it out you you know I mean, you know, right go ahead and put that in that Comment section or chat section right now if you know what my announcement is Yeah, I bet you can figure it out. I bet you can figure it out. I've been talking about it What have I been talking about almost every day what I've been talking about. Yes You got it right. I hit the five thousand mark. It was five thousand and I think two this morning So we're making some headway. Yes. Yes James. That's right. I finally reached five thousand finally Finally, so what's our new goal? We got to come up with a new goal, right? Because you guys are you guys are it? I mean, you're really it's not me. It's you guys if it wasn't for you I wouldn't even have a channel. I wouldn't have anybody talked or wouldn't have anything It's you guys you guys that matter you guys are making the difference out there So, you know, make sure you use this information. I try to give you a little tidbit You can use each day to make you more money And I think this one will today because here's the thing a lot of us are emailing to Gmail boxes and our emails aren't getting read and I'm gonna show you today how to get them read How you can do a few hacks against Gmail, you know, we're not smarter than Google I'm not saying that but we can figure out how they operate and we can use that to our advantage. Isn't that right? That's how often that's how often We get me a little sip here. I'm still trying to get all organized for a move guys I have boxes everywhere talking to insurance agents trying to get mail forwarded. Oh my gosh It's a whole ordeal and and I'm still a month away I'm still actually a month away from moving But we're supposed to close on the 28th. I think of May No, June, what am I saying June and let me let me tell you guys what I got to do go for 10,000 subscribers, you know what that is a great goal James. What is today's date? Today's the 27th When how long it would take us to get there? What do you think and it is a us thing? It's all of us, right? How long would it take us to get there? We all got a share, right? We got to let people know about the channel that are interested, you know If you're you're not into what I'm doing that's cool to no problem there But yeah, 10,000 would be really really nice and we're coming along really good And I'm hoping you guys are getting some good information out of this if you like what you hear You know, give me a give me a little comment in that chat section a little encouragement never hurt me, right? I'll take that but anyhow, so so you guys know I'm having to pack up our house here And we're gonna close on the 28th and hopefully get on the road on the 12th Well, actually, I'll pick up my truck on the 29th now You may be thinking why aren't you having a moving company move all your stuff? You can't get one in California now. You can't get one if you want a moving company in California You got to wait to the fall or later to get one so I can't even get one It's it's like so many people are leaving this state so many people are leaving the state of California You can't get one a truck like what I got and I didn't get a big one. I mean, I got a pretty big one Would normally cost about 1500 bucks. We're gonna go about 13-14 hundred miles And I have a trailer on the back To to carry my car that truck is now forty five hundred dollars And if I were to get a moving company would be about twenty thousand dollars because everybody's leaving California everybody I mean, it's like it's craziness. It's like a mass exodus So that's that's why I'm doing the process. I'm doing that's one I'm getting rid of a lot of stuff and just not taking a lot of stuff with me because there's just no point This is no point you another sip here. It's too expensive to move it I can just buy new stuff, you know, we're gonna buy pretty much all the furniture for the entire house Which will be a little bit of an expenditure Making a three month goal. You can do it three months 90 days. I think we can do that 90 days. What do you think? I don't know James. I think so. What do you think Richard? I don't know where Paul is today Paul if you're out there you haven't spoken up yet We've got to get your input to so put that out there This is our group of guys man, but you know us group here. Well, you know, we're all probably around the same age We've probably seen some of the same stuff. We probably you know, I don't know gone through some of the same stuff Let's see here making a three-month goal gold rush in reverse Gold rush in reverse. Yes, it is California. That is a good point Richard And you know what's funny is you're not even in the US and you get that There was a big gold rush where everybody moved to California now Everybody's moving out of California. The taxes are too high The weather's not what it used to be in the summertime. It'll get into the hundreds now. It gets really hot In addition to that there's a lot of political stuff that's bad. It's not friendly for businesses Yes, if we work all together. Yes, that's true. We just got to work together on this I got to help you guys out. You got to help me out We'll all work together and guys any problems with your businesses any problems with learning how to make money You know send me direct messages Send me emails chat on these things put comments in the comment section. I want to help you I really really want to see you guys make a lot of money online And the best way to do that is just to bring up any problems or things you're working on so that we can work on that Stuff together. That's what I'm here for Let me pull up my notes for today on Gmail because that's what we're talking about it. We're talking about Gmail now If you're a Gmail user, okay, you're probably familiar with the tabbed layout of the inbox, okay This default setting gives users the ability to automatically sort incoming email into different categories So like maybe you've got primary. Maybe you got social. Maybe you got promotions Maybe you got updates that type of thing. Now while this feature is Good for users. You need a quick way to prioritize your emails that you receive It does pose challenges for email marketers like us that are trying to get our emails into these guys email boxes they may find these emails incorrectly sorted in the wrong place or Shunned to the off ignored tabs like updates. Okay, so we don't want that to really happen Really great offer and thanks for the help and succeeding definitely man. That's what I'm here for I know if I help enough for you guys succeed. I'll succeed I mean, that's basically how all this stuff works really and you got to get old enough to appreciate this I know when I was young I was always thinking about me me me and what can I get what can I get and now I think about you guys What can I give you because that seems to work out a lot better? So the basic priority The basic premise of the priority inbox is to automatically push important messages to the top of the user's inbox now In a world of email overload it is an effort to help users sort through these emails fast and efficiently So this is how Google's inbox actually works First thing they look at is who sent the email if a user frequently opens and interacts with a mail from a certain sender Gmail identifies the sender and their messages as relevant So if your emails are getting open you're in a good spot if they're not we got to work on that Now keywords in the message Gmail will pick up on the terms and keywords within the messages that are open and read for example If you like frequently read emails about cooking or messages that has words like recipes, which I do Those are be considered really important and they're going to go ahead and bring those emails up for you now Next thing they look at is user interaction Gmail also takes into account how the user interacts with different messages emails that are replied to Emails that are starred archived or deleted. Excuse me analyzed to identify patterns for relevance. So Let's look at where your emails could end up when you're emailing these people Gmail's inbox includes three default categories with options, right for more customizations The default categories are primary primary So primary are messages that are marked as important by Gmail that haven't been read yet Okay, so that's the first one the next one is promotions This is where promotional emails like the ones from your I don't know email marketing efforts, right? Tend to get filtered for many users the promotional tab Turns into a mass of unread emails that they eventually learn to ignore so we don't want to be there updates The unimportant but necessary emails Like order confirmations shipping updates bank statements payment reminders all that goes into the update one so Working with emails email Algorithm so what does this mean for your email marketing campaigns and what can you do about it? That's the important thing quite simply deliver content that people want to read I mean, you know that makes sense now. It's not quite that easy, right? So if your email strategy is to bombard Every contact with dozens of messages Gmail will learn that your emails aren't important Because people just going to delete them. They're not going to they're not going to be read They'll be unread Your emails will be filtered accordingly up to and including going into dreaded spam folders So if you get the spam folder, that's not good Well, the other hand if you're sending well-targeted attention grabbing emails with offers tailored to each customer segment Users will frequently open and interact with your emails this teaches Google that emails from your address are important to the user So they'll be more likely to get bumped into a higher visibility tab like primary but this is really important guys because It's not just that person that's doing it It's hundreds or thousands or millions depending on how big your email list is that they're all doing this to help This process along here's what I want you to do take a close objective look at what's in your messages, okay? Are you providing valuable information and enticing promotions? If you're not try polling your subscribers to see what they want Segment your email list so that you're sending the right messages to the right customers possible email segments include customers persona customer location previous shopping habits current customers prospects Repeat buyers if you're doing that by doing this you can cater your Concepts who boost your open rate and in turn your chances will be placed Excuse me and in turn your your chance of being placed in the user's primary inbox Which is where you want to be segmentation can also help determine your email frequency if certain customer segments Want to hear from you send them more messages, right? If they're not as receptive, you know slowing things down a little bit could really help you out a lot So that's important and let me see here Really great offer. Okay. Okay. I want to make sure I'm up to speed on these chats here Hey guys, do you put the chats in just because I'm rambling on here doesn't mean you can't put stuff in that chat box Let me get a sip there real quick And I have a course Called email earning systems and I think there's a link in the description if not you can email me This shows you how to write these emails and I write emails constantly You know, I have to for my automations and if you don't have an automation software guys I will tell you you want to get Cartra cartridge cartridge. I know I drill this into everybody's head But man cartridge is just it's just the best thing since it's the best piece of software I've ever seen used an email or excuse me and in digital marketing in general because it's not just email It's it's your landing pages. It's your sales pages. It's your memberships It's your opt-in boxes. It's everything built under one room You don't need to buy all these different softwares that are out there guys. There is one. It's cartridge it does it all and It's it's intuitive. It's like when people open your emails Let's say somebody opens your email or clicks on it. It knows that they did that and it can send them an email That's based on what they did so let's say for example somebody I'm getting ready to a campaign I'll probably start running today, but somebody opens one of those emails and they go to my offer page But they don't buy anything it tags them that they open that email They went to my offer page, but they didn't buy anything so I can trigger an email sequence that says hey John I see that you opened my email and you went to my offer page, but you didn't buy maybe you're busy Here's the link to get back to that page now So I can do that in the next email if they still haven't bought because it's looking at them saying how they bought have they bought The next email if they bought it's gonna stop It's gonna say I'm not gonna send anything else to these people because they have already bought But if they haven't bought you may send another email. It says hey, maybe the offer wasn't good enough Here's a 10% discount if you do it within the next 24 hours. So it knows what people are doing guys That's why this Carter thing's so important. That's why I'm making money I'm sharing with you why I'm making money And like I say I'll have a link to Carter in the description at the end of this video You can check it out all the link is is it allows you to go and watch a video of all the things that Carter does And if you're interested it is my affiliate link, but you can get it for $1. So that's pretty cheap Pretty cheap pretty cheap stuff. So the next thing I want to talk about excuse me is Subject lines. Oh my gosh subject lines But this is massively important Let's see what James has to say here. Check out ABF freight ABF will wrench you one of their trailers I used ABF and had two men In a truck load-on-load great move to Philadelphia. Okay, I'll check that out I think I think we're probably gonna stick with the u-haul the problem with the freight ones I've done those before is when you when you do some of the trailers They'll put other people stuff on there. So your stuff doesn't arrive with you Okay, it may have to go around town and get dropped off and all that because I looked at some of that And that's the same way with movers sometimes movers. You don't see stuff for weeks or even months. I mean, it's scary now I want to have my stuff with me. I just want to have my stuff with me We are hiring people to actually load everything up and unload everything and we don't have that much Because I pared down I sold off a lot of things I got rid of a lot of things and I did that because I didn't want to have to move it and it gave me a great excuse to buy New stuff. I wanted some new stuff. So that's that's pretty cool thing too. Just to get some new stuff But I do appreciate the input. I really do. So anyway, let's get back into the subject lines Subject lines have always been a make or break for your open rate People don't understand that your whole campaign is based on your subject lines And this is this is just immensely important guys You'll get an email from me today if you're on my email list and it's gonna talk about my training on Saturday But that's subject line. I think it's pretty strong And I didn't pull it up yet Did I let me see here if I can pull up my subject line real quick and I'll tell you guys what the subject line is now I'm doing some training on Saturday about different kinds of businesses. You can run online Okay, so that's what I'm doing And let me see if I can find that email here under broadcast I may have to log in again. I probably will I probably logged me out But I want to give you an idea of a subject line so that you guys can see what it is. Okay, so here it is And I want to say edit okay right here Matt basics 7 6 8 2 master file subject lines is super resource for me Yeah, I know Matt. Matt's a friend of mine. Matter of fact, we spoke on stage at the guerrilla marketing convention in Florida recently We were both down there and I sat in the bar and had a few beers with him. He's a nice guy. I like Matt Let me see here and he's known for his email marketing, but his his email marketing really bombards you I mean he sends out so many emails I was actually on this list at one point and I'm like done Too many emails too many But that's that's his that's his thing yeah emails. All right, so I'm trying to get to This email so I can kind of share with you guys But you know, it's like a lot of people say well my email campaign didn't work. I didn't make any money Did they open your emails is the thing? Okay, so my email Campaign that goes off today at 10 a.m. If you're my email is here's what you're gonna see You're gonna see your first name in the subject line So if your name is John or Becky or whatever it's gonna say Becky I have to admit You can do this too. I Have to admit you can do this too. What is that? What is that now? I also have a sub subject line that will appear in some people's Email browser type thing. It says once you see this all bets are off Okay, so is that the kind of subject line you would be using? That's the kind that I use that's the kind that gets me opens guys That's the kind that really matters. So that's subject line Is just immensely important. It really really is That can make or break your entire campaign So if you're not making money the very first thing you want to look at is are your emails getting opened? Okay, are they getting delivered? Are they getting open now? If you don't know that it's probably because you don't have software that tells you that in Cartra I know if they're getting delivered and I also know if they're getting open I can look at my open rate and see what it is But That's going to determine if your email is given priority or not So the first step is if your emails aren't getting open You're not going to get in the priority box because they aren't getting open. Okay, if you're saying things like save 20% today on men's shirts. Okay, you're not going to get your emails open And here's why because if I don't want a men's shirt. I want shorts. I want pants. I want coat I want shoes. I'm not going to open your email if I think 30% is a good discount And you're telling me 20% the subject line. I'm not going to open your email Here's the problem with most subject lines people put in the subject line. What is in the email now? Logically you would say well, yeah, that's what I'm supposed to do. Let them know. What's an email? No, you're not you're supposed to get the email open That's what you're supposed to do if you get the email open Then you can talk about stuff But it can't be everything that you've got to say because then they have no no inclination to click So the email itself is to get them to click to go to your offer your opt-in your blog Whatever it is you want to get them to go to that's what the email is supposed to do So we've got to understand how emails work email subject lines are to get people to open them That subject line. I just read you does not tell you what's in the email does not tell you at all It develops a little bit of curiosity, which is what I'm trying to do, okay? Different subject lines you want to try them against other subject lines to see which one performs better You can do this in Cartra. They can automate this for you matter of fact You can set it up in Cartra and you can say after this many emails Automatically default to the subject line. That's working better. They can actually do that for you So let's say after 500 emails I want all the subject lines to be the winning one and I want to send out 10,000 emails It'll do it for you. It'll actually do that for you. That's pretty amazing Yes, I want to know more with your subject line It's good. So yeah, it really gets your interest and stuff now that that subject line is built To get people to listen to a live training. I'm doing and I don't make money off that live training No more than I make money off this live train. I don't I mean, I make some ad revenue I guess off YouTube you could consider that money, but bottom line is I'm just building a brand by doing these things, right? I'm saying hey, here's some training. I got that's free Imagine what my paid training is like imagine how good the paid training is if this is my free training Now some people say why don't like your free training and I push those people aside Some people say I love your free training. I get those people a lot of people, you know buy my stuff for that reason They know that if they invest 97 bucks or 190 set whatever they're gonna get that back Many times over many many times over because what I'm giving them in the training actually works I do it every single day. This is not BS guys. So inbox Categorization and ongoing emphasis on usability may forced marketers to cut the spam And amp up the ham. I have a new email provider And you actually have to put the emails in a spam folder or a ham folder, which is kind of funny But this is ultimately a good thing for everybody Start tailoring your emails to your audience and sharing the content with your customers that they love and your emails Will get the visibility they deserve See split testing is essential. Yes Definitely it is essential and it's essential because you can't possibly know what works you can't as Marketers we're more testers than anything. I don't know what's gonna work in an ad I know what probably will work, but I don't know which formation of that work. I don't know which picture will work I don't know what color will work So what I do is I try a whole bunch of them and the ones that don't work Well, I get rid of and I use the ones that do work. That's called digital marketing This will always be this way You're never gonna get to a point where you go this thing always works I'm always gonna use this thing it doesn't work that way because the audience change the atmosphere change political things change World news changes and that changes how people react to your stuff. That's why you've got to always do these split tests That's why you got always change your message And guys, I've got a couple minutes left if you want You know ask any questions Put that in the chat box Even if you don't have a question if you want to put a comment in there like Richard's been very active today I really appreciate that Richard and so is James and I don't know where Paul is I'm gonna get Paul, but he's not here today, but you know put put those things in that chat section Okay, tell me what you're working on. Tell me what's working for you. Tell me what's not working for you But share information. This also helps this interaction guys helps the distribution of my videos when YouTube sees that people are Interacting liking, you know, oh by the way, don't forget to like but when they see that they're doing all that They will show my videos to more people. Okay, so that's really important to me that you do that You know, even if you say hello, you know, if you say great session today, or you know I want you to add this next time anything you put in that chat will really help me out now If you haven't done so, let's say you were scared. Let's say you were worried Let's say you were unsure and you didn't subscribe You probably were none of those things but all you got to do is hit that subscribe button down there If it's red you want to click it turn it great And then this bell is gonna pop up right here You got to ring this bell Turn on all bell notifications So that what? You notify you notify when I go live or notify when I upload a video This is the only way you're gonna know and giving me a thumbs up helps the algorithm So if you could do all three of those things if you can give me a thumbs up if you could subscribe If you can ring the bell and guys, thank you. Thank you so much for getting me to five thousand subscribers five thousand man That is that's so cool. And I think James says I have a new goal and that new goal is ten thousand and ninety days. So what what is that today is May 27th June July so August 27th. I need to have ten thousand. That's what he says. I gotta get to ten thousand So I'm gonna work on that. I'm gonna do everything I can now. I am gonna change How many videos I'm uploading over the next month or two because I'm moving I can't quite do Five regular videos and six lives. Okay. It's a bit much. So what I'm gonna do is I'm gonna switch to three Uploaded videos a week. It's gonna be Monday Wednesday and Friday. So you're gonna get new videos every Monday Wednesday Friday And Yeah, so that's what I'm gonna do and what I'm gonna have to do is maybe record, you know 10 12 videos of one and one, you know Point and then allocate those out into YouTube now I'm gonna still do as many lives as I possibly can. I know I'm gonna be on the road from June 9th to the 12th or 13th I think something like that. So you probably won't see any lives. You may understand at a really cool hotel in North Carolina And I've got somebody here stay at the house. So, you know, the house is all covered the animals are covered We've got cats and dogs and stuff. So that has to be taken care of But I may be maybe I'll just do some lives at the hotel and show you guys if you're interested in seeing that hotel It's a really cool one. It is I think it's out. Is it Asheville? I think it's Asheville, North Carolina I'm not sure but it's really cool. My wife's sister's getting married. So we're gonna go there to the wedding should be a lot of fun And yeah, so if you're interested in that put in the comment section that you'd like to see that We may even do a review of that hotel so that you guys can see You know where we're staying what we're doing. This is a nice place. I think you'll like it You know, maybe we'll take you along on the flight on the drive and all those good things. So that'll be pretty cool But that's what I've got for you today. I hope it was helpful I hope you get your emails open a little bit more. I know Gmail is something that if we study it and analyze it We can do better at it. Let me get over to another screen here I have my notes on one screen that I have to switch into the screen It actually has a camera because I don't see myself the whole time. I do down here on the iPad Let me hold this up for you. So this is what I'm seeing down here. Okay. Can you see that? Okay, so this is what I'm seeing down here and then I try to do the comments down here, too that I can And that way I can keep conversing with you guys, okay, and it makes sense So that's what I got for you today. I like to if you aren't watching this live And you're watching it afterwards. You can certainly put something in the comment section I come back through and regularly answer those comments. So feel free to do that. I'll be happy to do that Sounds great for a road trip with you. Okay, cool. Yeah, we'll do that then Yeah, I think I think we got that all set up. So I think that'll be pretty interesting All right guys, I'm gonna go ahead and get out of here I appreciate you guys being here love each and every one of you love your interaction And thank you so much for getting me to five thousand I know I've been talking about it for about a week or two and you guys helped me get there And thank you so much for helping me get there all you guys who just subscribed to my channel I want to welcome you and I want to promise you I'm gonna give you good information Things that you can use in your business things that you could do to make more money and help you out Every now and then we'll put a couple nuggets in there about motivation or live in your life, right? And we wanted we just want to improve every day. That's all we want to do everybody here are really good people Sure, do the live stream from Asheville Hotel. All right, maybe I'll do that. Yeah, cuz I'm not that far from you Well, I guess I'm kind of far you're in you're in Savannah A little ways but not too far. You'd like to see some those mountains in Asheville, huh? All right, I'll do that guys Thank you so much for being here. I really appreciate it. I got a lot of work to do today. I've got editing I want to get my campaign started today. I got to do a little bit of packing What else do I have to do edit some videos get all that stuff done so that you guys have content And I can help you out. Thank you so much for being here. Thank you for all you do Don't forget to subscribe like and turn on notifications and I'll see you tomorrow