 Hey everybody what's going on it's your man Kory welcome to the Digital Dash where I be giving you guys tips on how to market your songs and get those numbers booming now for those of you who don't know who I am I'm a digital marketer myself I specialize in helping artists like you guys get their songs heard through platforms like Spotify Instagram YouTube and a bunch of others now what I want to talk to you guys about today is when exactly should you hire a marketer at what point of your career should you start to hire a marketer to help you out with getting your songs any other content that you may have out there to new people it's a question that I get asked a lot especially from a lot of new artists who are wondering at what point should they reach out to people like me people like Sean or any other marketer for that fact now that being said let's get right into it now one of the first things that you need to consider is is your product generally up to par is it really ready to be marketed meaning that is your song quality pretty good is the quality of your videos or any content that you're trying to push out there actually great quality stuff as marketers it gets pretty hard to put something that's how can I say it pretty much not a great product I know you guys have heard the old saying of you can't polish a turd and that definitely applies to the marketing realm so if you recorded your songs on a microphone that you found in your computer it's not gonna work if you shot your videos on a very low quality camera phone it probably won't work you need to realistically look at what you want to start pushing out there look at your content your music your products and anything else that you want to get out there and really see if it will be worth you to take the time out to hire somebody to actually spend your money to push this product out there now the second thing you need to consider is do you have a much larger vision for how exactly our services will fit in with your career which is pretty much a fancy way of saying do you know why exactly you need us are you looking to set up an ad to the greater Houston area because you have a tour that's going through there and you hope to bring people out okay cool are you looking to increase the streams on a certain song so that you can take it to a curator and hopefully landing on a very large platform okay cool do you want to set up a click funnel so that your fans go through it and hopefully come out on the other end purchasing merch or tickets or something that you're trying to sell that's fine with me pretty much guys all you need to do is figure out why exactly you need a marker in the first place how does that tie in with your long-term goals your short-term goals and anything else that you really have going on with your team and the stuff that you're trying to do once you figure that out that is when I would start to try to actually reach out to a marketer so pretty much guys you need to have a game plan and the end goal you then need to figure out how that marketer services fit within your game plan to help you reach that end goal before you go spending money on anybody and lastly you need to sit down and really consider do you have the budget to consistently maintain a marketing campaign over weeks or even months now like I said in past videos like my how to go viral video I don't really consider one campaign to be marketing I like to think of it more so as promotions that's because a good marketing campaign really comes down to weeks or even months or trial and error to end up in you figuring out what works for your content and your audience that's because a good marketing campaign really does come down to months or even years of consistency resulting in you chipping away small goals and eventually reaching the much larger picture now of course this can become costly especially depending on who you're working with or what services you decide that you may need so you really need to sit down to decide do I have the budget to maintain this consistently or should I just go ahead and figure out how to do it myself all right guys so just to give you all a little recap before you even think about dipping into your PayPal or your cash out with your bank account to hire a marketer you need to seriously think about these three things one do you have the right product to even get marketed meaning are your songs polished is your video content well made all that stuff secondly you need to think about do you have a vision and understand how these services fit within that vision and help you reach a much larger game plan and thirdly you need to think about do you have the budget to maintain these marketing efforts consistently over months or maybe even years side note this is something that I'm thinking about turning into a series you know pretty much letting you guys know when exactly you should hire something like a lawyer or a publicist or a manager or something like that if there's something that you'll be interested in definitely hit me up and let me know I may get on to making one of those videos pretty soon now as always guys if you feel like you're learning thing today please like and share this video hit those post notifications as well as I wouldn't want you guys to miss anything once again my name is korie and I'll see y'all next time