 Hi, I'm Savik. I'm based out of New Delhi. I run a web design studio called Mirage and we take a client assignment. I'm going to be speaking at Meta Refresh and my talk is titled Over Exposed. One of the desirable outcomes of any product design exercise is to make it understandable and to deliver a calm, comforting experience to the users. But there's a catch in that. The creators of the product, the designers, the business owners, people who build the product are far more at ease with the complexities that power the product than the users who are going to use that product, which includes things like business processes, technology, implementation details and so on. This puts the creators at a difficult position because they have to empathize with the users and they may fail to recognize if some of these complexities expose themselves to the users. Let me take an example, URLs. The web is full of URLs that are ugly. They make little sense to the users and it has an impact on the experience. So I plan to give a talk on the problem of exposing these internal details, the problem of exposing these implementation details to the users and I hope that creators, designers will put a conscious effort in hiding them away from the users. See you in my work.