 Have you seen this? Warner Music acquires IMGN, a social media publishing platform for under $100 million. Now you may not have heard of IMGN, but you've definitely heard of Daquan, one of the most popular meme accounts on Instagram and these are the guys that own that account. And you might be thinking, why would Warner Music put $100 million towards owning a meme account? Well, for one, meme accounts literally have the power to change an online narrative in seconds. Meme accounts are also one of the most powerful discovery tools for artists and music in general. Labels have just simply seen the power of utilizing a meme to push an artist and break them into music space, like it's literally super, super powerful if you figure out how to do it. So rather than try to influence these spaces from the outside, Warner just figured they just owned the space and pushed whatever they want to push through that pipeline that these guys have already built up. It's pretty smart. So rather than focusing on a negative, you should be looking at the trend. Meme accounts are a great place to push your music and find new fans if you learn to use them the right way.